Last month, we successfully organized Razorpay’s first-ever e-commerce webinar and we couldn’t be happier about the results. With over 250+ attendees, it’s safe to say that it was an incredibly productive experience! So, here we are with our secret recipe for organizing a successful webinar in just under 3 weeks.
Customer retention is the process of maintaining relationships with your current customers and to delight them at each step. Read on to know more.
Many small-scale businesses leverage this availability of resources looking to tweak things in their favour. If you are selling products on Facebook marketplace, Instagram, or other portals, then you need fundamental overhauls to the extent of making pathbreaking decisions.
When we say trends in e-commerce are on a dizzying high, we mean all trends. With higher sophistication in technology comes more pathways and new avenues to perform fraud. E-Commerce businesses are now innovating more methods than ever to stay wary of fraud and deliver unparalleled customer experience.
This is a detailed guide that explains everything about the three of the major business types: sole proprietorship, private limited company and limited liability proprietorship.
The strategy is to turn strangers into believers, and having more authentic connections leaves room for more competitive engagement.
Throughout the Razorpay Thirdwatch webinar, we had many questions being posed to the speakers about the state of e-commerce fraud today and the many different ways to tackle it. We managed to answer most of them and made sure to make a note of all the answers too.
When the retailer notices a myriad of patterns in a certain geographical area or limited to several accounts, he immediately attempts to curb it by blocking multiple users he thinks are suspicious. However, what he fails to realise is that this blanket blacklisting can cost him more than he thinks.
A trademark is a brand logo that represents your business. It is a visual symbol like a word signature, name, label, numbers or a combination of a few of these elements.
While you may put a lot of effort into maintaining your brand as a whole, a few errors in shipping may risk it all. This is because shipping could be the first real-time bridge between you and your customer after they purchase your product.
The only secret ingredient to crack WhatsApp is consistency, good judgement and loads of patience. Well, Rome wasn’t built in a day.
A patent is a legal document that is granted by the government of the state or the country, depending on the national rules. It gives an inventor of a particular thing, the exclusive right to make, use and sell his or her creation for a specified period of time.
With the new e-commerce frenzy taking over traditional, offline gift-buying, business owners can expect a growing influx of eager young adults flocking to their sites for different options.
How can a startup or business build a content marketing strategy that works? Your strategy can be split into ideation, creation & distribution.
If you’re looking to market your business on Quora, this ebook is the only thing you need. Learn about how to make the most of Quora.
The Era of Rising Fintech is a quarterly report by Razorpay. In this report, we deep dive into how digital payments fared in Delhi in 2019.
73% of millennials prefer businesses to communicate with them via email. The key thing to excel at email marketing is to analyse your efforts on a regular basis.
By registering with Udyog Aadhaar by MSME department businesses can benefit prevalent opportunities, and yes, you can also register offline.
It is common for e-commerce businesses to experience a slump. But worry not, we’ve condensed a list of effective, actionable hacks you can use to bring those numbers back up!
YouTube marketing is a modern-day tool to meet all your targets and be on top of the users’ mind always. Read on to know more.
Generation Z is exactly how complicated as you would expect them to be. We took a look at their numbers and we could infer that they are a generation with high expectations, changing tastes and shifting loyalties.
A number of businesses develop something called buyer persona to allow themselves to target the right audience as they plan a roadmap for their business.
Whether you are a freelancer, teacher, boutique owner or a professional, now accepting payments is going to be easier than ever.
Market segmentation is a process of dividing your customers and your visitors into segments based on the qualities that they share in common.
YouTube currently has 1.9 billion monthly active users. Read this blog to know the essentials to master YouTube marketing.
More than 3.5 billion users across the globe, social media has touched roughly 46 percent of the world’s population. Here’s what social media trends 2020 look like.
The impact of promo code fraud is not just on the revenue and inventory of businesses but also occurs in the form of unrequired operational costs.
Fraud in e-commerce has substantially increased globally over the last few years with the immense rise in online marketplaces. With the advent of sophisticated technology, it’s only become more difficult for businesses to keep track of the tactics used to defraud them.
Freelancers who provide services need to register for GST if their annual turnover exceeds the threshold of 20 lakh.
Enterprise resource planning refers to a type of software that organizations use to manage day-to-day business activities like accounting, procurement, project management, risk management, customer relationship management (CRM), supply chain operations and so on.
The WordPress universe is vast, almost like an ocean and is the world’s most popular Content Management System. The misconception about WordPress is that the site is limited to blogging, but that couldn’t be farther from the truth.
From a taxation perspective, freelancers fall under small businesses. And paying taxes is considered a civic duty.
The fierce competition in the startup fraternity makes onboarding employees and retaining them very important. One of the rewards that most startups give out to nurture employee relationships are Employee Stock Options (ESOP). Read on to know more.
A private limited company is a privately-held business entity. It is held by private stakeholders. The governing body for such a company is the Ministry of Corporate Affairs (MCA).
WooCommerce is one of the most popular e-commerce WordPress plugins used to set up an online store. The plug-in brings together an end-to-end solution with all the important features to create an e-commerce site.
A limited liability proprietorship is a mix of both a partnership and a company, put together to form a single organisation. It is a formal partnership between at least two business partners.
Well, choosing the right payments solution that supports your unique business case can be quite challenging and demanding. Here’s a list of payment service providers that we think are not constrained by geographies.
A sole proprietorship is a one-man business. It is owned and run by an individual. A sole proprietorship is not a legal entity but a description of the type of business.
Setting up shop and selling goods or services is something that people have done for as long as we can remember. As the efficacy of technology slowly started to take…
In business terms, liability is something that the company owes. Generally, it is an obligation or something that you owe somebody.
In this era, asking people to wait for a week for an amount processed in 5 seconds is not just unfair but a poignant question on the technological advancements being made in the fintech ecosystem.
There’s no particular reason why people ask what they ask, which is why Quora is fun. Often, followers are intrigued by specific questions because they have an answer that, against all the odds, is a pleasure to read.
Asset refers to any useful or valuable thing or a person. In business terminology, asset refers to any kind of monetary value owned by a business.
Businesses struggle to choose the right business structure that fits their requirements. Each business structure has its pros and cons with a different set of legal implications involved. Read this article to know more.
Unique Selling Proposition or USP is that one thing or a number of things that makes your business better than all your existing competitors.
A low conversion rate implies that the audience is not favoring your website and also represents inconsistency and difficulty in accessing the website.
Putting the right price on your product is incredibly instrumental in determining how your business works. Read this article to know more about product pricing.
If you own a departmental store anywhere in the city suburbs, the first thing on your mind would be to attract maximum customer attention towards your shop.
Many companies make the mistake of delaying the logo registration and losing their brand name to a third party. Hence one should opt for logo registration at the earliest.
The Government is to make changes to the definition of MSMEs, where turnover will define an MSME, and not the investment put into it.
GST is a transparent and comprehensive method of taxation followed across the county. With GST, the Indian financial establishment is leveraged to a more efficient and unambiguous tax structure.
Customer testimonials or reviews are not fluffed up with marketing lingos and senseless jargon because they come straight from the mouth of people just like you.
Invoices form an integral part of any business transaction. The right kind of invoice is to be attached while uploading returns to get tax benefits.
SKU is a unique code consisting of alphabets and numbers that identifies the characteristics of each product such as the manufacturer, brand, style, size and colour.
In the venture capital industry, the term unicorn refers to any startup that reaches the valuation of $1 billion. Recently one of the most used editing tools, Grammarly became a unicorn.
Under this new reign of digital payments, UPI interoperability is supposed to bellwether the payment industry, impact stakeholders and reduce complexities.
VC funding is the ultimate financing structure for the startups that need cash to run their engine and will spend more time in the red to build a profitable business.
Inventory management includes aspects such as controlling and overseeing purchases, both from the suppliers and from the customers.
Banks and fintech joining hands can create wonders in the payments landscape. However, there are some critical challenges we cannot ignore.
Pre-money valuation refers to the value of the company excluding the latest round of funding while post-money valuation includes external funding.
To promote startups & allow youngsters to engage in this process even more, the government has come up with quite a few significant benefits.
Offering a number of ways to make online payments provides a lot of benefits to both the customers and businesses alike. Read here to know more.
Venture Capital funding is the ultimate financing structure for the startups that need cash to run their engines. Learn how you can pitch to a VC.
A minimum viable product means a product which usually has one basic set of features. It is released to a handful of people to test a new business idea.
Funding is the money raised by a startup or provided by an individual, organisation or government bodies to a startup for a particular purpose.
You must ensure your company has been registered in the correct manner, with all the requirements for your business to be up and running before you launch.
To engage on a personal level, tell a story that everyone can relate to, without sacrificing the real pain-point that your product is trying to solve.
A bootstrapped startup is responsible for its own survival. Bootstrapping means starting and growing a startup from scratch without anyone’s financial help.
VCs are usually composed as limited partnerships where partners invest in the VC fund. It constitutes of a committee that is responsible for making investment decisions.
A non-disclosure agreement or NDA is a written contract between two parties (people or organisations) that prohibits the sharing of confidential information shared between both the ends.
A balance sheet is a financial statement of a company. It includes assets, liabilities, equity capital, total debt etc. at a particular point in time.
Any corporate involved in business in India requires a PAN. Be it an Indian company or a foreign company, a PAN is required for a business to run and earn money.
By using a powerful strategy and correct targeting, you can use Quora ads to reach out to millions of people and advertise your product/ or service. Read here to know all about Quora ads!
Thanks to more exceptional technology and user expectations, video marketing will become even more exclusive in 2019 and beyond.Â
As a rule of thumb, itâ€™s important to know that your page will rank higher only when the content is relevant and is of good quality.
Many customers still choose to pay cash on delivery when they place an order online. With Razorpay Payment Links, you can convert them into digital payers.
Social media sellers often find it difficult to accept payments, especially if they don’t have a website. Learn about Razorpay’s solution to this problem.
Hosting an event? With Payment Pages, make a custom branded page that is not hosted by you but has your custom URL, and collect payments from your attendees.
Abandoned carts have always posed challenges for e-commerce companies. But, with Razorpay’s Payment Links, companies can reduce abandoned carts. Here’s how!
If you are an online seller and don’t have a website, how do you collect payments from your customers? Check our Razorpay’s solution to this problem.
Anyone who is an Indian citizen and has been living in the country for a minimum of 185 days can register a One Person Company.
Quora marketing is the next big thing business are moving to. Read this article to learn all you need, to get started with Quora marketing for your business!
The basic idea behind the Make In India scheme was to increase the manufacturing units in India of not just Indian companies but foreign companies as well.
A digital signature certificate (DSC) can help you sign a document online, so that you don’t have to be physically present in order to submit a form.
There are legal procedures involved in setting up a company and you need to adhere to them to have a smooth functioning of things in the future.Â
Building a successful business is easier than it used to be. Social media is the fuel that is powering young entrepreneurs, for better or worse, and Instagram is sitting pretty, right on top of that.
Today, the younger generations spend more time on social media apps, which has positioned social commerce as the numero-uno market trend for e-commerce.
UPI has scaled itself into one of the most preferred payment modes in India. Read this quick guide to learn how you can invest in mutual funds using UPI.
The government of India has introduced various tax incentives for startups to flourish in India, which includes tax rebate for a 3-year period.
SSL (Secure Sockets Layer) is one of the most important components of making a business website secure, helping you gain a trustworthy image and protect your customers’ data.
Create a business email account to ensure that your business gets a professional touch which in turn leads to credibility.
The security you need to think about is not just about online transactions but ensuring that all of your data is safe and secure in general.
It is far more convenient to register a business online because the process of online registration is a transparent one as compared to the offline one.
You can just link your Payment Page to your social media profile where you need to accept payments or send the Payment Page link to your customers.
Razorpayâ€™s Payment Gateway is a system designed to handle end-to-end payments. Here’s a step-by-step guide on integrating Razorpay on your Wordpress site.
Learn effective hacks about Google Ads, social media, SEO optimisation, competitor analysis and so much more in this detailed blog about the best marketing tools for business.
Choosing the right payment gateway is the first step to building a successful e-commerce website. Here’s a checklist for choosing one that’s right for you.
Two-factor authentication is one of the best ways to ensure your payments are secure, along with the payment details you provide to the site.