{"id":9835,"date":"2023-12-29T16:20:23","date_gmt":"2023-12-29T10:50:23","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=9835"},"modified":"2024-01-18T13:33:02","modified_gmt":"2024-01-18T08:03:02","slug":"why-ux-writing-matters","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/why-ux-writing-matters\/","title":{"rendered":"Why UX Writing Matters"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In this digital universe, a 20-year newly-minted adult tried to figure out how to use net banking with one of her new bank accounts. Like every tech-educated person, she thought, \u201cI\u2019ll just go to the official website and figure from there- should not be that difficult\u201d. Guess what? It was difficult :). The following image is what she saw as soon as she went on to the official website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-9842 aligncenter\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-icici-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1461\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-icici-scaled.jpg 2560w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-icici-300x171.jpg 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-icici-1024x584.jpg 1024w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-icici-1536x877.jpg 1536w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-icici-2048x1169.jpg 2048w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-icici-900x515.jpg 900w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>Nowhere could she find \u201cNet Banking\u201d among all the terms at first glance. All that was visible to her was the overused brand colours and tiny letters all over the website.\u00a0 Maybe if this Miss Newly-Minted Adult had scrolled through the website a little bit or searched for what she was looking for, she could have found it, but clearly, poor Miss Fresh Adult was too overwhelmed by the noise of the colours and lack of direction and stuck to UPI through GPay. How do I know? Well, Miss Fresh Adult is me, and what played an important role in <\/span><b>me<\/b> <b>choosing<\/b> <b>to<\/b> <b>use<\/b><span style=\"font-weight: 400;\"> a UPI account with GPay over a certain bank\u2019s Net Banking account was the <\/span><b>experience<\/b><span style=\"font-weight: 400;\"> these products offered.\u00a0<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">Why UX Writing is Important<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Most would agree that design elevates user experience (UX). I don\u2019t disagree, but the design isn\u2019t quite functional without the text to guide. Consider the following example of a text-less product page on a popular e-commerce site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-9840 aligncenter\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-ecomm.jpg\" alt=\"\" width=\"2400\" height=\"1600\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-ecomm.jpg 2400w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-ecomm-300x200.jpg 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-ecomm-1024x683.jpg 1024w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-ecomm-1536x1024.jpg 1536w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-ecomm-2048x1365.jpg 2048w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-ecomm-270x180.jpg 270w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">UX writing is just as important a factor as the design. A UX writer writes copies and ensures the design is user-friendly. In the simplest terms, UX writing along with design is meant to create user experience.\u00a0<\/span><\/p><\/blockquote>\n<h3><span style=\"font-weight: 400;\">First Things First &#8211; Know Your Audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For us to create something another person enjoys using, we have to understand what they enjoy. For example, if you want to create an unforgettable experience for someone on their birthday, you have to start by getting to know them:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Favourite cuisines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preferred clothing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enjoyed activities<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To choose the perfect gift, your answer must be as specific as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, they enjoy wearing dresses; there\u2019s a wide range available. Knowing the specifics means gifting them a sundress because that\u2019s what they like the most, and it\u2019s bound to make them happy!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, when curating someone\u2019s digital experience with your product, you first get to know them. User research is the process of getting to know someone (or a group of people) to create an experience for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The purpose of<\/span><b> user research<\/b><span style=\"font-weight: 400;\"> is to understand who your users are, how they interact with your website\/app, what their expectations are from your product, what kind of a journey they prefer, and how their behaviour, i.e. actions, reactions or interaction with your product. <\/span><b>Users are the Kings<\/b><span style=\"font-weight: 400;\">; making their experience smooth and delightful is our job. The user experience widely depends on the user interface, aka UI, the device we\u2019re interacting with; hence,\u00a0 the design and writing must be in accordance. Some rules apply universally. Let\u2019s take a look!<\/span><\/p>\n<p><b>Accessibility is Everything: <\/b><span style=\"font-weight: 400;\">It goes without saying that all your effort into your product\/page is useless if it is not available for consumption. An inclusive digital piece isn&#8217;t just about visuals. As a UX writer, you must ensure that everyone, from a digital novice to a pro, regardless of ability, can navigate and comprehend the digital landscape of your offering. Being accessible in UX writing translates to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use as little technical jargon as possible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid slang<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create interactive content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain consistent navigation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide Keyboard support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide Captions\/ Transcripts \/ Alternative text for your audio &amp; videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pick a visible font in style and size<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google, in my opinion, has revolutionised the definition of accessibility. You type in and enter, provide voice commands or use Google Lens, and it will find; it\u2019s that simple! Read more about <\/span><a href=\"https:\/\/razorpay.com\/learn\/accessibility-in-technical-writing\/\"><span style=\"font-weight: 400;\">accessibility<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b><img decoding=\"async\" class=\"size-full wp-image-9841 aligncenter\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-google-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1464\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-google-scaled.jpg 2560w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-google-300x172.jpg 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-google-1024x586.jpg 1024w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-google-1536x879.jpg 1536w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-google-2048x1172.jpg 2048w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-google-900x515.jpg 900w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>Concise Content for Convenience:<\/b><span style=\"font-weight: 400;\"> Users often visit digital platforms with specific goals. Concise UX writing helps them accomplish tasks more efficiently by providing information without unnecessary filler. Understanding the user&#8217;s perspective is important. Empathetic UX writing anticipates user needs, addressing concerns before they arise. Some pointers to keep the copy concise:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eliminate repetitive words or phrases that don&#8217;t add value to the message.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on providing the essential information needed for the user to understand and complete a task; Avoid unnecessary details.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose words carefully to convey the intended message without ambiguity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Place the most critical information first to quickly capture the user&#8217;s attention.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pair concise writing with relevant visuals to enhance understanding.<\/span><\/li>\n<\/ul>\n<p><b><img decoding=\"async\" class=\"size-full wp-image-9839 aligncenter\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-dribble-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1464\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-dribble-scaled.jpg 2560w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-dribble-300x172.jpg 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-dribble-1024x586.jpg 1024w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-dribble-1536x879.jpg 1536w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-dribble-2048x1172.jpg 2048w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-dribble-900x515.jpg 900w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>Usefulness is paramount: <\/b><span style=\"font-weight: 400;\">Each element on the page must contribute to enhancing the task efficiency. If your words do not add value to an action or provide context, they need not be there. If a microcopy can do it, let the microcopy do it! Help your users by reducing their cognitive load. This also means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use form fields.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide clear CTAs with action-oriented button labels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide error messages with solutions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use descriptive anchor text.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide tooltips wherever necessary.<\/span><\/li>\n<\/ul>\n<p><b><img decoding=\"async\" class=\"size-full wp-image-9838 aligncenter\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-behance-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1461\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-behance-scaled.jpg 2560w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-behance-300x171.jpg 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-behance-1024x584.jpg 1024w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-behance-1536x877.jpg 1536w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-behance-2048x1169.jpg 2048w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-behance-900x515.jpg 900w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>Clarity is Key: <\/b><span style=\"font-weight: 400;\">UX writing champions clarity. It&#8217;s about conveying information succinctly and ensuring users understand what action to take without a second thought. The design would be no good if there were too much text everywhere. Your whitespace, number of ads, branding colours, drop-downs, load time, image resolution, etc., are all a part of the experience. The more clarity provided, the more visibility you gain. Things to bear in mind:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay relevant; Write from the user\u2019s perspective.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain a consistent tone, style and terminology throughout the user interface, and voice your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communicate the hierarchy of information. Keep it structured.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not include too many visual elements; maintain the balance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilise the whitespaces to your advantage without making it look crowded.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct usability testing to ensure that users understand the information provided.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">AirBnb provides you with stays anywhere in the world. They\u2019re obviously good at it! Everything is communicated so efficiently right on your screen!<\/span><\/p>\n<p><b><img decoding=\"async\" class=\"size-full wp-image-9837 aligncenter\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-airbnb-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1461\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-airbnb-scaled.jpg 2560w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-airbnb-300x171.jpg 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-airbnb-1024x584.jpg 1024w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-airbnb-1536x877.jpg 1536w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-airbnb-2048x1169.jpg 2048w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-airbnb-900x515.jpg 900w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>Attract<\/b> <b>for trust<\/b><span style=\"font-weight: 400;\">: The user experience you provide to your users via screens must aim to delight their eyes, and in anyway, not be a displeasure. It is the attractiveness of your page that eventually contributes to engagement and retention. It also contributes to brand loyalty and trust. Elements that facilitate attraction in UX writing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Call-to-action buttons<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intuitive and simple navigation\/menu\/drop-downs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Readable brand colour schemes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subtle animations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Callouts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yelp is ridiculously good-looking for a review website, I\u2019d say!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-9843 aligncenter\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-yelp-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1461\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-yelp-scaled.jpg 2560w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-yelp-300x171.jpg 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-yelp-1024x584.jpg 1024w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-yelp-1536x877.jpg 1536w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-yelp-2048x1169.jpg 2048w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2023\/12\/ux-yelp-900x515.jpg 900w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>Conclusion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">I like to remember this as \u201c<\/span><b>A<\/b><span style=\"font-weight: 400;\">lways <\/span><b>C<\/b><span style=\"font-weight: 400;\">hoose <\/span><b>U<\/b><span style=\"font-weight: 400;\">niqueness, <\/span><b>C<\/b><span style=\"font-weight: 400;\">reate <\/span><b>A<\/b><span style=\"font-weight: 400;\">ppeal\u201d or ACUCA. If you think your page is <\/span><b>A<\/b><span style=\"font-weight: 400;\">ccessible, <\/span><b>C<\/b><span style=\"font-weight: 400;\">oncise, <\/span><b>U<\/b><span style=\"font-weight: 400;\">seful, <\/span><b>C<\/b><span style=\"font-weight: 400;\">lear and <\/span><b>A<\/b><span style=\"font-weight: 400;\">ttractive, this is just where you start. These terms may be applicable differently to different products across the various industries since your target audience might differ. As mentioned before, User is King and there\u2019s always going to be something for you to do to craft a gratifying experience for your King.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UX writing is not a one-size-fits-all endeavour. It involves a meticulous process, from research and strategy to implementation and iteration. In this ever-evolving discipline, arming yourself with the right tools and resources is indispensable. Style guides, collaboration platforms, and courses pave the way for continual growth and mastery. It is a continuous process. What was <\/span><i><span style=\"font-weight: 400;\">wao<\/span><\/i><span style=\"font-weight: 400;\"> yesterday is <\/span><i><span style=\"font-weight: 400;\">stale<\/span><\/i><span style=\"font-weight: 400;\"> today. Especially if you are writing to drive sales, you must reinvent your content to get users\u2019 attention. If you are UX writing for an Enterprise product with every major update, polish your label names, error and success messages, and every interaction with your users to give them an updated, new feel. UX writing is for users. It starts with them and revolves around them, providing an awesome experience, every time!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">References<\/span><\/h3>\n<p><a href=\"https:\/\/realbigwords.com\/bad-ux-writing-mistakes\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/realbigwords.com\/bad-ux-writing-mistakes<\/span><\/a><br \/>\n<a href=\"https:\/\/marvelapp.com\/blog\/rules-of-effective-ux-writing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/marvelapp.com\/blog\/rules-of-effective-ux-writing\/<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/blog.hubspot.com\/website\/what-is-ux-writing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/blog.hubspot.com\/website\/what-is-ux-writing<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/uxcontent.com\/what-is-ux-writing\/#:~:text=UX%20writing%20is%20a%20design,together%20to%20get%20something%20done\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/uxcontent.com\/what-is-ux-writing\/<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/careerfoundry.com\/en\/blog\/ux-design\/ux-writing-what-does-a-ux-writer-actually-do\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/careerfoundry.com\/en\/blog\/ux-design\/ux-writing-what-does-a-ux-writer-actually-do\/<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/www.springboard.com\/blog\/design\/what-is-ux-writing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.springboard.com\/blog\/design\/what-is-ux-writing\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this digital universe, a 20-year newly-minted adult tried to figure out how to use net banking with one of her new bank accounts. Like every tech-educated person, she thought, \u201cI\u2019ll just go to the official website and figure from there- should not be that difficult\u201d. Guess what? It was difficult :). The following image<\/p>\n","protected":false},"author":151156594,"featured_media":9877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3606],"tags":[],"class_list":{"0":"post-9835","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech-writing"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/9835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156594"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=9835"}],"version-history":[{"count":1,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/9835\/revisions"}],"predecessor-version":[{"id":9844,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/9835\/revisions\/9844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/9877"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=9835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=9835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=9835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}