{"id":857,"date":"2019-06-14T17:49:07","date_gmt":"2019-06-14T12:19:07","guid":{"rendered":"https:\/\/rzplearn.com\/?p=857"},"modified":"2024-07-23T11:50:21","modified_gmt":"2024-07-23T06:20:21","slug":"social-media-tools-for-businesses-2019","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/social-media-tools-for-businesses-2019\/","title":{"rendered":"Top 5 Social Media Tools for Businesses (2020)"},"content":{"rendered":"\r\n
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“If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.”<\/p>\r\n\u00e2\u20ac\u2022 Germany Kent<\/cite><\/blockquote>\r\n\r\n\r\n\r\n

Somebody<\/strong>: But what about businesses, eh? We are here to sell. We don’t need any education about pop-culture.<\/p>\r\n\r\n\r\n\r\n

We<\/strong>: Fair enough. But why should I follow your page? Will you add value to my feed?<\/p>\r\n\r\n\r\n\r\n

Somebody<\/strong>: Yes, of course! Our product suite will disrupt the banking sector, and\u00e2\u20ac\u00a6.<\/p>\r\n\r\n\r\n\r\n

We<\/strong>: No, thanks, man. I’m here for the memes.<\/p>\r\n\r\n\r\n\r\n

Someone who wants to help<\/strong>: Now, if you still can’t figure out what went wrong with your sales pitch, here’s a pro tip<\/a>: You can’t win over someone you don’t know.<\/p>\r\n\r\n\r\n\r\n

Because, in the world of social media, successful business profiles have figured out their target audience, understood their interests, and have built a relationship.<\/p>\r\n\r\n\r\n\r\n

And, this didn’t happen overnight. The leaders who stand-out, started early–when tools were heavy metal and were found inside a box. \u00a0<\/p>\r\n\r\n\r\n\r\n

Having said that, it doesn’t mean you’ve lost the battle. Now, you have new weapons in your armoury.<\/p>\r\n\r\n\r\n\r\n

Yes, these modern-day tools can help businesses better connect with their audience, automate social posts, provide insight and many more. In short, sit, look, analyse and report.<\/p>\r\n\r\n\r\n\r\n

Sounds like an upgrade? Yes?<\/p>\r\n\r\n\r\n\r\n

Let’s uncover the most popular social media tools used today, and are recommended by many.<\/p>\r\n\r\n\r\n\r\n

1. Hootsuite<\/h2>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

After a White House endorsement, Hootsuite added Facebook and Linkedin integrations, becoming the fully fledged social media dashboard we know it as today.<\/p>\r\n\r\n\r\n\r\n

The platform helps users find, schedule, manage and report on social media–all under a single platform. It allows users to auto-schedule posts, and even upload bulk messages, all at once.<\/p>\r\n\r\n\r\n\r\n

Unique features:<\/h3>\r\n\r\n\r\n\r\n
    \r\n
  • Probably the most famous name in the social media community<\/li>\r\n
  • Hootsuite extension – Allows users to schedule posts as they surf<\/li>\r\n
  • Users can connect content tools that they already use<\/li>\r\n
  • Measure team performance<\/li>\r\n
  • Tool mastery certification<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

    Find the latest insights with the largest selection of social analytics integrations<\/p>\r\n\r\n\r\n\r\n

    2. Buffer<\/h2>\r\n\r\n\r\n\r\n
    \"\"<\/figure>\r\n\r\n\r\n\r\n

    From being a side project of CEO Joel Gascoigne, Buffer is now an intuitive, streamlined social media management platform trusted by many brands and businesses.<\/p>\r\n\r\n\r\n\r\n

    The platform boasts of a clean, simple, minimalistic and straightforward dashboard that allows users to cut through the noise.<\/p>\r\n\r\n\r\n\r\n

    Unique features:<\/h3>\r\n\r\n\r\n\r\n
      \r\n
    • Shared team inbox for social customer care<\/li>\r\n
    • Helps assign social conversations to the right person on your team<\/li>\r\n
    • Avoids duplicate response<\/li>\r\n
    • Add notes for the team to pick up specific tasks<\/li>\r\n
    • Custom reports \u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

      3. Sprinklr<\/h2>\r\n\r\n\r\n\r\n
      \"\"<\/figure>\r\n\r\n\r\n\r\n

      Kickstarted with the philosophy to deliver more human and intuitive experiences, at every touchpoint, for every customer, Sprinklr helps large organisations collaborate in real-time across businesses.<\/p>\r\n\r\n\r\n\r\n

      The tool is a good fit for large consumer brands that want to communicate and respond quickly across many digital channels.<\/p>\r\n\r\n\r\n\r\n

      Unique features:<\/h3>\r\n\r\n\r\n\r\n
        \r\n
      • Single unified platform<\/li>\r\n
      • Access public data from 350M sources via Sprinklr Social Listening<\/li>\r\n
      • Enables one-to-one, human connections \u00e2\u20ac\u201c at scale \u00e2\u20ac\u201c across 26 different social media channels<\/li>\r\n
      • Brands can turn insights into action via Sprinklr social engagement, social advertising, customer care, and social advocacy<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

        4. HubSpot<\/h2>\r\n\r\n\r\n\r\n
        \"\"<\/figure>\r\n\r\n\r\n\r\n

        The brainchild of Dharmesh Shah and Brian Halligan, HubSpot was created to make marketing and sales processes more human.<\/p>\r\n\r\n\r\n\r\n

        HubSpot offers a social media tool, as part of the Marketing software, to help users publish and monitor content, and create real connections.<\/p>\r\n\r\n\r\n\r\n

        Unique features:<\/h3>\r\n\r\n\r\n\r\n
          \r\n
        • Free HubSpot CRM<\/li>\r\n
        • Best post time suggestion<\/li>\r\n
        • Analyse the performance of different platforms, campaigns, and publishing times<\/li>\r\n
        • All in one inbound marketing software for your entire team<\/li>\r\n
        • HubSpot certification<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

          5. Salesforce Radian6<\/h2>\r\n\r\n\r\n\r\n
          \"\"<\/figure>\r\n\r\n\r\n\r\n

          It’s crucial to know what your consumers have to say about your company, products and competition if you are running a campaign on social media.<\/p>\r\n\r\n\r\n\r\n

          Results, brands can run more effective campaigns by driving conversations, and they can also use this information to make valuable decisions about future product offerings.<\/p>\r\n\r\n\r\n\r\n

          Salesforce Radian6 is something that most brands would like to have in their arsenal.<\/p>\r\n\r\n\r\n\r\n

          Unique features:<\/h3>\r\n\r\n\r\n\r\n
            \r\n
          • Hear conversations from 650 million sources<\/li>\r\n
          • Monitor your channel and participate in discussions at scale<\/li>\r\n
          • Manage your social strategy from any device<\/li>\r\n
          • Salesforce Einstein – Helps users make sense of the humongous data<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

            Somebody<\/strong>: Amazing stuff! These tools can simplify any marketer’s challenges, eradicate drudgery and rain insights like never before. And…<\/p>\r\n\r\n\r\n\r\n

            Someone who wants to help<\/strong>: Wait. Tools will simplify your job. But the data you collect won’t work on its own. So how are you going to use it?<\/p>\r\n\r\n\r\n\r\n

            Humanise, optimise and improvise \u00e2\u20ac\u201d every time.<\/p>\r\n\r\n\r\n\r\n

            So are you an enterprise or an SME? Which tool would like to use for your brand?<\/p>\r\n","protected":false},"excerpt":{"rendered":"

            Social media tools can help businesses better connect with their audience, automate social posts, provide insight and many more.<\/p>\n","protected":false},"author":151156461,"featured_media":11780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1383],"tags":[1573,1707],"class_list":{"0":"post-857","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-social-media","9":"tag-startups"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156461"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=857"}],"version-history":[{"count":1,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/857\/revisions"}],"predecessor-version":[{"id":2756,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/857\/revisions\/2756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/11780"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}