{"id":7097,"date":"2022-12-02T14:12:52","date_gmt":"2022-12-02T08:42:52","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=7097"},"modified":"2022-12-21T17:05:00","modified_gmt":"2022-12-21T11:35:00","slug":"seo-in-technical-writing","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/seo-in-technical-writing\/","title":{"rendered":"SEO in Technical Writing"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Introduction<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Technical writing has been essential in documenting various technical processes that effectively communicate with ordinary people, be it a guide to assembling a simple table or easy integration of complex software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, it is crucial to ensure that whatever you put on the internet is visible to your targeted users. The same applies to technical writing. The step-by-step approach might have made it easy for a user to comprehend the technical data, but the real question is- \u201cIs it easy for them to reach your piece of documentation?\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a bunch of things you can do to kick-start your visibility journey:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up <\/span><b>visibility metrics <\/b><span style=\"font-weight: 400;\">for your documentation website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integrate analytics<\/b><span style=\"font-weight: 400;\"> to get better data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Know the difference: <\/span><b>Organic vs. Paid<\/b><\/li>\n<\/ul>\n<h4><strong>There is, however, one masterstroke that enhances your website visibility, whether through organic or paid techniques &#8211; Search Engine Optimization (SEO).\u00a0<\/strong><\/h4>\n<h2><span style=\"font-weight: 400;\">What is SEO?\u00a0<\/span><\/h2>\n<p><b>Search Engine Optimization<\/b><span style=\"font-weight: 400;\"> (SEO) is a methodology that involves the optimisation of the website in order to increase its visibility in <\/span><b>Search Engines Result Pages <\/b><span style=\"font-weight: 400;\">(SERPs) and gain qualitative and quantitative traffic. The increased traffic further leads to improvement in<\/span><b> conversion rates,<\/b><span style=\"font-weight: 400;\"> i.e., no. of visitors that get converted to potential customers. Through search engine bots, the websites undergo processes like <\/span><b>crawling<\/b><span style=\"font-weight: 400;\">, <\/span><b>indexing, <\/b><span style=\"font-weight: 400;\">and<\/span><b> ranking<\/b><span style=\"font-weight: 400;\">. Shortcomings in any of the functions might lead to a lack of visibility in search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before dwelling deeper into the functionality of SEO, let us give you a small example: If you search for, say, \u201cRestaurants\u201d in Google, the websites that appear on the result page are much different than that of \u201c Restaurants in Mumbai\u201d or \u201cVegetarian restaurants in Mumbai\u201d. Adding keywords like \u201cMumbai\u201d or \u201cVegetarian\u201d filters out many websites, thus improving their visibility on the result pages.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Organic or Paid<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The search results can either be <\/span><b>Organic <\/b><span style=\"font-weight: 400;\">or<\/span><b> Paid<\/b><span style=\"font-weight: 400;\">. Organic results are driven by user traffic, quality content, and optimised website metrics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In contrast, paid results are often sponsored like the <\/span><b>pay-per-click <\/b><span style=\"font-weight: 400;\">model by Google Ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-7098\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2022\/12\/Screenshot-2022-12-02-at-2.02.14-PM-300x222.png\" alt=\"\" width=\"364\" height=\"269\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2022\/12\/Screenshot-2022-12-02-at-2.02.14-PM-300x222.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2022\/12\/Screenshot-2022-12-02-at-2.02.14-PM.png 892w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/>In the above example, the search engine follows an algorithm based on different factors to order and rank result pages. And you can make use of this algorithm and implement SEOs through the following techniques:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using the right and <\/span><b>distinct<\/b> <b>keywords<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating<\/span><b> high-quality content<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improving the <\/span><b>website user-interface<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Working on metrics like <\/span><b>loading speed<\/b><span style=\"font-weight: 400;\">,<\/span><b> loading time<\/b><span style=\"font-weight: 400;\">, <\/span><b>stability<\/b><span style=\"font-weight: 400;\">, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understanding the importance of <\/span><b>URLs<\/b><span style=\"font-weight: 400;\">, <\/span><b>tags,<\/b><span style=\"font-weight: 400;\"> and <\/span><b>links<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">All of these techniques can be implemented by three different approaches.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">White hat SEO &#8211; SEO implementation that follows Google\u2019s guidelines for better user experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Black hat SEO &#8211; Using unethical practices and manipulating Google\u2019s algorithm to rank higher in SERPs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grey Hat SEO &#8211; A combination of both black &amp; white hat SEO.\u00a0<\/span><\/li>\n<\/ul>\n<h4><strong>However, we recommend you go for the most legal and regulated way- White hat SEO.\u00a0<\/strong><\/h4>\n<h2><span style=\"font-weight: 400;\">Types of SEO<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Common types of SEO:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>On-page SEO<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Off-page SEO<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Technical SEO<\/b><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">On-page SEO<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This particular type concerns SEO activity carried out directly on the website or webpage. Ticking the boxes on certain on-page ranking factors can be of great help if you are looking to implement on-page SEO.\u00a0 A few of them are listed below:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Optimised URLs: <\/b><span style=\"font-weight: 400;\">Your URLs are often the first thing a user sees when trying to search for something. Keep your URLs short, crisp and human-readable. <\/span><span style=\"font-weight: 400;\">URL Example:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Good: https:\/\/razorpay.com\/payment-gateway\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bad: https:\/\/razorpay.com\/1232payment-gateway\/70sign_ref_c<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, add some common keywords or key phrases that are often searched for into the URLs and the page content to improve visibility.\u00a0 Some popular keyword research tools are <\/span><i><span style=\"font-weight: 400;\">SEMrush<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Google keyword planner<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Keyword surfer<\/span><\/i><span style=\"font-weight: 400;\">, etc.<\/span><\/p>\n<ul>\n<li><b><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\">Content structuring: <\/b><span style=\"font-weight: 400;\">To improve user readability, you can work on how you structure your content. You can divide the content into specific sections adorned with proper headings and subheadings to create a concise segmentation and a hierarchy.<\/span><\/b><\/b><\/li>\n<li><b>Relevant visuals:<\/b><span style=\"font-weight: 400;\"> Long paragraphs of documentation can often be monotonous. You can add visuals in the form of GIFs and infographics to keep your users stuck to the screen while going through your content. Add <\/span><i><span style=\"font-weight: 400;\">ALT tags<\/span><\/i><span style=\"font-weight: 400;\"> ( text description) to each image to help elevate ranking during image searches.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Defined titles and Meta descriptions<\/b><span style=\"font-weight: 400;\">: Add defined title tags to your website so search engines can understand your documentation&#8217;s intent and push it to maximise user clicks. The same goes for <\/span><i><span style=\"font-weight: 400;\">meta tags<\/span><\/i><span style=\"font-weight: 400;\"> and<\/span><i><span style=\"font-weight: 400;\"> meta descriptions<\/span><\/i><span style=\"font-weight: 400;\">&#8211; targeted keywords, to-the-point descriptions, and appropriate lengths.\u00a0<\/span><b><\/b><b><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><\/b><\/b><\/b><\/b><\/b><\/b><\/b><\/b><\/b><\/li>\n<li><b><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\">Keyword cannibalization<\/b><span style=\"font-weight: 400;\">: Avoid using the same keywords, duplicate titles, and descriptions on different pages of your website. <\/span><\/b><\/b><\/b><\/b><\/b><\/b><\/b><\/b><b><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><b style=\"font-size: 19px;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-7099\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2022\/12\/Screenshot-2022-12-02-at-2.04.42-PM-300x122.png\" alt=\"\" width=\"300\" height=\"122\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2022\/12\/Screenshot-2022-12-02-at-2.04.42-PM-300x122.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2022\/12\/Screenshot-2022-12-02-at-2.04.42-PM.png 806w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>This reduces the crawling, leading to less traffic and lower ranking. You can either replace these keywords or combine them into one comprehensive document.<\/span><\/b><\/b><\/b><\/b><\/b><\/b><\/b><\/b><\/li>\n<li><b>Duplicate content:<\/b><span style=\"font-weight: 400;\"> If you are working on different versions of pages in your website, in particular, you can work on making each version distinct through <\/span><i><span style=\"font-weight: 400;\">canonical tags<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">redirecting links<\/span><\/i><span style=\"font-weight: 400;\">, or simply rewriting the duplicate content to prevent the indexing of multiple pages instead of the main webpage.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7100\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2022\/12\/Screenshot-2022-12-02-at-2.05.39-PM-300x294.png\" alt=\"\" width=\"382\" height=\"375\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2022\/12\/Screenshot-2022-12-02-at-2.05.39-PM-300x294.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2022\/12\/Screenshot-2022-12-02-at-2.05.39-PM.png 840w\" sizes=\"(max-width: 382px) 100vw, 382px\" \/><br \/>\n<span style=\"font-weight: 400;\">For example, you can see the SERP of \u201cHow to integrate a payment gateway\u201d based on keyword rankings, URL optimisation, Optimised meta tags, etc.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Off-page SEO<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As the name suggests, off-page SEO refers to the SEO activities carried out through other sources instead of your own webpage. It can be through blogs\/articles, ads, social media, content marketing, etc. Either way, the goal is to drive the rankings through the ceiling.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most common form of achieving off-page SEO is through external blogs or resources. Adding<\/span><b> backlinks <\/b><span style=\"font-weight: 400;\">to your own website works as a charm in gaining some organic traffic from different websites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also attract paid traffic by posting sponsored ads on various social media channels. This sometimes helps pull in a lot of users based on their web activity.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Technical SEO<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You must know there is more to SEO than your website\u2019s content. Website functionality is equally important. Technical SEO touches on some core aspects of technical writing, hence the most popularly used type of SEO for technical writers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s highlight things to consider while working with technical SEO.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Secure connection: <\/b><span style=\"font-weight: 400;\">Use HTTPS to encrypt the connection between the browser and the site. It will prevent private data from being intercepted, warranting privacy &amp; security.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website user interface:<\/b><span style=\"font-weight: 400;\"> Try to make your website\u2019s user interface accessible through all devices. It is best to optimise the user experience by improving the website\u2019s speed, loading time, and stability, along with user interactivity time with the website.\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7101\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2022\/12\/Screenshot-2022-12-02-at-2.07.09-PM-248x300.png\" alt=\"\" width=\"379\" height=\"459\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2022\/12\/Screenshot-2022-12-02-at-2.07.09-PM-248x300.png 248w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2022\/12\/Screenshot-2022-12-02-at-2.07.09-PM.png 692w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website architecture<\/b><span style=\"font-weight: 400;\">: Ensure that your website can easily navigate from one page to another with fewer clicks. Fix the broken internal and outbound Links for better performance. Also, find and fix the <\/span><i><span style=\"font-weight: 400;\">redirect chains and loops<\/span><\/i><span style=\"font-weight: 400;\">. Avoid too many redirects and ensure that the redirect leads to the final destination URL.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Crawl errors:\u00a0 <\/b><span style=\"font-weight: 400;\">Identify crawl errors in your website through tools like Google Search Console or SEO crawlers.<\/span><i><span style=\"font-weight: 400;\"> Broken links<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">server errors<\/span><\/i><span style=\"font-weight: 400;\">, and <\/span><i><span style=\"font-weight: 400;\">unlinked pages<\/span><\/i><span style=\"font-weight: 400;\"> are some of the most common errors due to which search engine bots refrain from crawling &amp; indexing your website.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimised XML Sitemap<\/b><span style=\"font-weight: 400;\">: Ensure that your website has an optimised XML sitemap containing the right attributes and information about all the URLs for efficient crawling.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimised robots.txt File<\/b><span style=\"font-weight: 400;\">: Instructions for search engines are contained in a robots.txt file. Using it, you may instruct search engines on how to crawl your website more effectively and stop them from crawling certain areas of your website.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Key Metrics for SEO in Technical writing:<\/span><\/h2>\n<h4><span style=\"font-weight: 400;\">SEO isn\u2019t a one-time investment. We advise you to consider a few key performance indicators (KPIs) to understand how implementing SEO has impacted your website\u2019s visibility.<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crawl rate and Budget<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword ranking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic Traffic or session<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page views<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTR<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bounce rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average session duration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion rate<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Common SEO tools:<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are both free and paid tools to monitor various vital metrics that we addressed in the above section. You can get started with these:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Search Console<\/b><span style=\"font-weight: 400;\">: To get reports on your website\u2019s presence and performance in Google SERP.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Keyword Planner<\/b><span style=\"font-weight: 400;\"> in Google Ads: For SEO keyword research.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Analytics<\/b><span style=\"font-weight: 400;\">: To keep track of website visits, traffic, and demographics.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEMrush<\/b><span style=\"font-weight: 400;\">: To give you a comprehensive report on domain overview, traffic analytics, ranking against competitors, and other advanced tools.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>MozBar: <\/b><span style=\"font-weight: 400;\">To find the link metrics for any domains or Web pages like backlinks, domain authority, etc., you are competing against.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Screaming Frog Tool:<\/b><span style=\"font-weight: 400;\"> To identify and report various site errors like duplicate content, irrelevant meta tags, broken links, and more.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ahrefs<\/b><span style=\"font-weight: 400;\">: To analyse the website\u2019s link profile, competitor analysis, and keyword rankings and optimise the SEO of the website accordingly.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">You can use other available tools, but setting an objective comes first before venturing into SEO implementation in your technical pieces. Most of the results are evident in the long run, be patient and have clarity with your strategy. At most times, the goal is not to play the game well but to play better than your competitor.\u00a0\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">We hope this blog answers some of the dwindling questions around SEO in technical writing. Good luck with your SEO journey! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Technical writing has been essential in documenting various technical processes that effectively communicate with ordinary people, be it a guide to assembling a simple table or easy integration of complex software. Today, it is crucial to ensure that whatever you put on the internet is visible to your targeted users. The same applies to<\/p>\n","protected":false},"author":151156561,"featured_media":7102,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3606],"tags":[],"class_list":{"0":"post-7097","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech-writing"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/7097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156561"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=7097"}],"version-history":[{"count":6,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/7097\/revisions"}],"predecessor-version":[{"id":7255,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/7097\/revisions\/7255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/7102"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=7097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=7097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=7097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}