{"id":5975,"date":"2024-07-30T14:25:39","date_gmt":"2024-07-30T08:55:39","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=5975"},"modified":"2025-12-29T16:46:23","modified_gmt":"2025-12-29T11:16:23","slug":"market-demand-and-its-value-for-entrepreneurs","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/market-demand-and-its-value-for-entrepreneurs\/","title":{"rendered":"What Is Market Demand 2026? &#8211; Definition &#038; How To Calculate"},"content":{"rendered":"<p>Market demand<span style=\"font-weight: 400;\"> is a critical concept for businesses, guiding entrepreneurs and marketers to maximize sales and revenue potential. Calculating market demand accurately, especially in e-commerce growth, can help you unlock valuable business insights. From setting competitive prices to identifying untapped growth opportunities, understanding market demand empowers you to align your offerings with consumer needs and preferences. This knowledge forms the backbone of effective marketing efforts, ensuring your products or services resonate with your target audience.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a04d0c3dafb5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a04d0c3dafb5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/learn\/market-demand-and-its-value-for-entrepreneurs\/#What-Is-Market-Demand\" >What Is Market Demand?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/learn\/market-demand-and-its-value-for-entrepreneurs\/#Market-Demand-Examples\" >Market Demand Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/learn\/market-demand-and-its-value-for-entrepreneurs\/#Why-Doing-Research-on-Market-Demand-is-Important\" >Why Doing Research on Market Demand is Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/learn\/market-demand-and-its-value-for-entrepreneurs\/#Difference-Between-Individual-Demand-and-Market-Demand\" >Difference Between Individual Demand and Market Demand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/learn\/market-demand-and-its-value-for-entrepreneurs\/#How-to-find-Market-Demand\" >How to find Market Demand?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/learn\/market-demand-and-its-value-for-entrepreneurs\/#How-to-Calculate-Market-Demand\" >How to Calculate Market Demand?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/razorpay.com\/learn\/market-demand-and-its-value-for-entrepreneurs\/#What-is-the-Market-Demand-Curve\" >What is the Market Demand Curve?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/razorpay.com\/learn\/market-demand-and-its-value-for-entrepreneurs\/#Types-of-Market-Demand\" >Types of Market Demand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/razorpay.com\/learn\/market-demand-and-its-value-for-entrepreneurs\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/razorpay.com\/learn\/market-demand-and-its-value-for-entrepreneurs\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What-Is-Market-Demand\"><\/span><b>What Is Market Demand?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Market demand is defined<span style=\"font-weight: 400;\"> as the total quantity of a product or service that consumers are willing to purchase at a specific price point and time frame. It&#8217;s the collective appetite of your potential customers, reflecting their desire and ability to buy what you&#8217;re offering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Several factors influence <\/span>market demand in economics<span style=\"font-weight: 400;\">, including the product&#8217;s price, consumer preferences, current trends, and economic conditions. These elements work together to shape the overall demand landscape, creating a dynamic environment that businesses must navigate carefully.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Market-Demand-Examples\"><\/span><b>Market Demand Examples<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s consider the booming food delivery market in India to illustrate market demand. Imagine you&#8217;re running a popular biryani restaurant in Mumbai. On a typical weekday, you receive 500 orders through various food delivery apps. This represents your daily demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, come Friday evening, you notice a surge in orders, climbing to 750. This spike reflects changing consumer behaviour as people prefer ordering in for weekend meals. Your restaurant&#8217;s demand has increased, but it&#8217;s just a slice of the larger pie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The total market demand for biryani delivery in Mumbai would encompass orders from all biryani restaurants across the city. Let&#8217;s say it&#8217;s 10,000 orders daily. If you&#8217;re fulfilling 500 of these, your market share is 5%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, picture a scenario where a major cricket match is scheduled. The market demand for food delivery might skyrocket to 15,000 orders. If you&#8217;re not prepared for this surge, you might miss out on potential revenue, and customers could turn to competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This example highlights why understanding market demand is crucial. It helps you anticipate fluctuations, plan your inventory, and ensure you&#8217;re meeting customer needs effectively. By staying attuned to market demand, you can seize opportunities and avoid situations where demand outstrips your capacity to deliver.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why-Doing-Research-on-Market-Demand-is-Important\"><\/span><b>Why Doing Research on Market Demand is Important?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a business owner or entrepreneur, understanding market demand is crucial for your venture&#8217;s success. Ensuring continuous demand in a fluctuating market is the product of diligent research, and here&#8217;s why it is required:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Market Viability:<\/b><span style=\"font-weight: 400;\"> Determine if there&#8217;s a genuine need for your offering<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales Potential:<\/b><span style=\"font-weight: 400;\"> Estimate how much you could sell and to whom<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pricing Strategy:<\/b><span style=\"font-weight: 400;\"> Set competitive prices that reflect market value<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing Strategies:<\/b><span style=\"font-weight: 400;\"> Develop targeted campaigns that resonate with your audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product Development:<\/b><span style=\"font-weight: 400;\"> Tailor your offering to meet specific customer needs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Competitive Analysis:<\/b><span style=\"font-weight: 400;\"> Understand your rivals and find your unique selling point<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Risk Mitigation:<\/b><span style=\"font-weight: 400;\"> Reduce potential threats and improve product features and strategies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Resource Allocation:<\/b><span style=\"font-weight: 400;\"> Invest wisely in areas with the highest potential return<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Difference-Between-Individual-Demand-and-Market-Demand\"><\/span><b>Difference Between Individual Demand and Market Demand<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Individual demand refers to the quantity of a product or service a single consumer is willing and able to purchase at various price points within a specific timeframe. It reflects personal preferences, income, and needs.<\/span><\/p>\n<p>Market demand in economics<span style=\"font-weight: 400;\">, however, represents the total quantity of a product or service that all consumers in a market are willing to buy at different prices over a given period. It&#8217;s essentially the sum of all individual demands within a market, providing a broader picture of overall consumer behaviour and preferences.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-to-find-Market-Demand\"><\/span><b>How to find Market Demand?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>Use Keyword Research Tools<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Leverage tools like Google Keyword Planner or SEMrush to identify search volume for terms related to your product or service. High search volumes often indicate strong market demand. Pay attention to trends and seasonal fluctuations in search interest.<\/span><\/p>\n<h3><b>Employ Social Listening Tools<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Monitor social media platforms using tools like Hootsuite or Sprout Social. These can help you track mentions, hashtags, and conversations about your product category. Analyse sentiment and engagement to gauge public interest and potential demand.<\/span><\/p>\n<h3><b>Analyse Data and Market Trends<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Examine industry reports, government statistics, and market research studies. Look for growth patterns, consumer behaviour shifts, and emerging trends that might impact demand for your offering. Tools like Google Trends can provide valuable historical data on interest over time.<\/span><\/p>\n<h3><b>Conduct Surveys and Focus Groups<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Directly engage with your target audience through surveys or focus groups. This can provide deeper insights into consumer needs, preferences, and potential demand for your product or service.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-to-Calculate-Market-Demand\"><\/span><b>How to Calculate Market Demand?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are the steps to measure market demand effectively:<\/span><\/p>\n<h3><b>Understand Individual Demand<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Individual demand represents a single consumer&#8217;s willingness to purchase your product at various price points. It varies with personal preferences, income, and needs.<\/span><\/p>\n<h3><b>Gather Individual Demand Functions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Collect demand functions for different consumer segments, which typically show the relationship between price and quantity demanded. For example, a function might look like<\/span><\/p>\n<p><strong>Qd = a &#8211; bP<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">where <strong>Qd<\/strong> is the quantity demanded, <strong>P<\/strong> is the price, and &#8216;<strong>a<\/strong>&#8216; and &#8216;<strong>b<\/strong>&#8216; are constants specific to each consumer.<\/span><\/p>\n<h3><b>Add up Individual Demands<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To calculate market demand, sum up the quantities demanded by all consumers at each price level. For example, if you have three consumers with different demand functions:<\/span><\/p>\n<p><strong>Consumer A: Qd = 500 &#8211; 3P\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Consumer B: Qd = 450 &#8211; 2P<\/strong>\u00a0<\/span><\/p>\n<p><strong>Consumer C: Qd = 600 &#8211; 4P<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">At a price of <strong>\u20b9100<\/strong>, the total market demand would be:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Market demand at <strong>P = \u20b9100: Qd = (500 &#8211; 3(100)) + (450 &#8211; 2(100)) + (600 &#8211; 4(100)) = 200 + 250 + 200 = 650 units<\/strong><\/span><\/p>\n<h3><b>Create a Market Demand Function<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If all consumers have similar demand functions, you can multiply an individual function by the number of consumers. For instance, with <strong>10,000<\/strong> consumers sharing the function <strong>Qd = 200 &#8211; 2P<\/strong>, the market demand function would be:<\/span><\/p>\n<p><strong>Qd = (200 &#8211; 2P) * 10,000 = 2,000,000 &#8211; 20,000P<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">It signifies the total quantity demanded by all consumers at different price levels.<\/span><\/p>\n<h3><b>Analyse the Market Demand Curve<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Plot your market demand function on a graph to create the market demand curve. This visual representation helps you understand the relationship between price and quantity demanded across your entire market.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What-is-the-Market-Demand-Curve\"><\/span><b>What is the Market Demand Curve?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A market demand curve visually depicts how price affects overall consumer demand for a product or service. It combines individual demand curves to show the total quantity consumers are willing to purchase at various price points, typically declining as prices rise.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types-of-Market-Demand\"><\/span><b>Types of Market Demand<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The various types of market demand are as follows:<\/span><\/p>\n<h3><b>By Demand Level:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Full Demand: <\/b><span style=\"font-weight: 400;\">Ideal scenario where there is a perfect match between demand and supply. It can be achieved by thorough <a href=\"https:\/\/razorpay.com\/learn\/what-is-market-research\/\">market research<\/a> and understanding consumer preferences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Overfull Demand: <\/b><span style=\"font-weight: 400;\">Demand exceeds available supply, leading to shortages and price hikes. It requires careful management and potentially scaling production.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No Demand or Low Demand: <\/b><span style=\"font-weight: 400;\">Possible reasons may include lack of product awareness, failure to address a genuine need, pricing issues, and poor marketing.<\/span><\/li>\n<\/ul>\n<h3><b>By Time:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seasonal Demand: <\/b><span style=\"font-weight: 400;\">Year-long fluctuations which need strategic inventory management and marketing adjustments. For example, demand for umbrellas during monsoons<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trendy Demand: <\/b><span style=\"font-weight: 400;\">High demand in a limited time, often driven by trends. It is an opportunity to capitalise quickly, but leads to a decline eventually<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Irregular Demand: <\/b><span style=\"font-weight: 400;\">Unpredictable demand fluctuations due to economic conditions, weather patterns, political events, social media trends, and others<\/span><\/li>\n<\/ul>\n<h3><b>By Other Factors:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Latent Demand: <\/b><span style=\"font-weight: 400;\">Unrealised need for a non-existent product or service which can be an opportunity for innovative entrepreneurs, if identified correctly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Negative Demand: <\/b><span style=\"font-weight: 400;\">Occurs when consumers actively avoid the product due to safety concerns, bad experiences, and ethical objections.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Derived Demand: <\/b><span style=\"font-weight: 400;\">Demand driven by another product&#8217;s popularity, understanding which helps anticipate market shifts. For example, the demand for mobile phone cases depends on smartphone demands<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Understanding market demand is essential for business prosperity. By grasping its various types and calculation methods, you can make informed decisions, tailor your offerings, and stay ahead of market trends. Remember, market demand is dynamic, so continuous monitoring and adaptation are key to long-term success.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><b>FAQs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>Q.1 What is market demand function?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The market demand function is a mathematical representation showing the relationship between the quantity demanded of a product and its various determinants, such as price and consumer income.<\/span><\/p>\n<h3><b>Q.2 What is market demand measurement?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Market demand measurement involves quantifying the total volume of a product or service that consumers are willing to purchase at different price points within a specific market and time frame.<\/span><\/p>\n<h3><b>Q.3 What is a market demand schedule?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A market demand schedule is a table that lists the quantity of a product consumers are willing to buy at various price points, typically showing an inverse relationship between price and quantity demanded.<\/span><\/p>\n<h3><b>Q.4 How to plot market demand?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To plot market demand, create a graph with price on the vertical axis and quantity on the horizontal axis. Plot the points from your demand schedule and connect them to form the demand curve.<\/span><\/p>\n<h3><b>Q.5 What are the factors that influence market demand?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Factors influencing market demand include price, consumer income, preferences, population, prices of related goods, and expectations about future prices or availability.<\/span><\/p>\n<h3><b>Q.6 What are some of the challenges of measuring market demand?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Challenges in measuring market demand include accurately gauging consumer preferences, accounting for external factors, and predicting future trends in a rapidly changing market environment.<\/span><\/p>\n<h3><b>Q.7 How can I use market demand data to forecast sales?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Use market demand data to identify trends, seasonal patterns, and consumer behaviour. Combine this with your company&#8217;s historical sales data and market share to create more accurate sales forecasts.<\/span><\/p>\n<h3><b>Q.8 What are some strategies for increasing market demand for my product or service?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Strategies to increase market demand include improving product quality, adjusting pricing, enhancing marketing efforts, expanding into new markets, and developing innovative features that address customer needs.<\/span><\/p>\n<h3><b>Q.9 How can I track changes in market demand over time?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Track market demand changes by regularly analysing sales data, conducting customer surveys, monitoring industry trends, and using market research tools to gather and interpret relevant data.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Market demand represents how much people will buy from businesses at any given price level in a market. What are the various factors that impact the demand for a product? Read more to find out. <\/p>\n","protected":false},"author":151156477,"featured_media":13719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3507],"tags":[2747,3577,3425,1843],"class_list":{"0":"post-5975","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-growth","8":"tag-business-tips","9":"tag-market-demand","10":"tag-market-research","11":"tag-marketing"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/5975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156477"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=5975"}],"version-history":[{"count":7,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/5975\/revisions"}],"predecessor-version":[{"id":18622,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/5975\/revisions\/18622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/13719"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=5975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=5975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=5975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}