{"id":5936,"date":"2022-02-24T11:23:27","date_gmt":"2022-02-24T05:53:27","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=5936"},"modified":"2024-02-19T13:26:16","modified_gmt":"2024-02-19T07:56:16","slug":"the-best-time-to-post-on-instagram-in-2022","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/the-best-time-to-post-on-instagram-in-2022\/","title":{"rendered":"When is the Best Time to Post on Instagram in 2024?"},"content":{"rendered":"

The early bird catches the worm!\u00a0\u00a0<\/i><\/b><\/p>\n

That is the short answer, as per the 2021 updates. An AI-based social scheduler tool tracked 35M Instagram posts since 2018. The inference in short? Post about your business\/brand in the early morning hours to reap great results!<\/span><\/p>\n

Early posting allows business accounts to catch users during their first scroll of the day. It does not matter if it is several hours after the post was shared! That makes the account less competitive (Because, worldwide, most posts are shared between 9 -1 PM each day).<\/span><\/p>\n

Instead of focusing solely on the first 30 minutes after publishing a post, the ideal time for posting on Instagram in 2022 will be between 4 and 6 AM. Since you\u2019ll be among the first to post each day, you have the best chance of getting your posts noticed. Regardless of when users are personally most active on the app.<\/span><\/p>\n

In the past, we believed posting during peak hours would be most effective. It is based on the premise that the Instagram algorithm factors instant engagement like the number of likes, shares, and comments. That helps in boosting it organically. Despite this being a positive sign, engagement is not the sole determinant of its viral-ability.<\/span><\/p>\n

Also read: <\/span>14 Ideas to get more Instagram followers for your Small Business<\/span><\/a><\/em><\/p>\n

But there is a big But<\/span><\/p>\n

\u00a0The general principle is your type of start-up or business, your region\/country, days of the week determine the <\/span>best time to post on Instagram. <\/b>While this may sound like a dampener, it is not.\u00a0<\/span><\/p>\n

Because according to Sprout Social<\/a> – a social media management tool, the <\/span>best time to post on Instagram continues to be as per the prior understanding of publishing when the user is most active. i.e.\u00a0<\/span><\/p>\n