{"id":4969,"date":"2021-07-23T13:37:24","date_gmt":"2021-07-23T08:07:24","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=4969"},"modified":"2021-07-23T13:37:24","modified_gmt":"2021-07-23T08:07:24","slug":"youtube-ads-for-beginners-the-complete-guide","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/youtube-ads-for-beginners-the-complete-guide\/","title":{"rendered":"YouTube Ads for Beginners: The Complete Guide"},"content":{"rendered":"

Do you have a service or product that you want the world to know about but you\u2019re not sure where to start? Well, YouTube is the place to do just that. With around<\/span> two billion monthly visitors<\/span><\/a> each day, YouTube is one of the best places to advertise your brand.<\/span><\/p>\n

However, YouTube advertising is different from running social campaigns. You need to be aware of many things before you go ahead and start advertising on YouTube.<\/span><\/p>\n

This blog gives you a complete understanding of the different types of <\/span>YouTube Ads<\/b> and how to set up and launch them. So let\u2019s get started.<\/span><\/p>\n

Why must you advertise on YouTube?<\/span><\/h2>\n

Video ads have shown to be much more engaging and productive on all platforms like Facebook, Instagram, and Twitter. Running <\/span>YouTube ads can be a more cost-effective option than all types of other ads. Some advantages of YouTube adverts are extra visibility, finding the right audience to target, and also helps to measure the effectiveness of your campaigns using analytics in Google Ads and YouTube. <\/span>\u00a0<\/b><\/p>\n

Different types of YouTube ads<\/span><\/h2>\n

Marketers have three types of YouTube ad options that they can use to target different audiences. They are as follows.<\/span><\/p>\n

1. TrueView Ads<\/span><\/h3>\n

TrueView ads are standard <\/span>YouTube ads that advertisers pay for only if their ads are watched, or viewers interact with the ad. So, brands pay only when users watch an ad for at least 30 seconds or entirely or if a viewer takes action, including clicking on the call-to-action.<\/span><\/p>\n

TrueView skippable ads need to be between 12 seconds and 6 minutes, while the non-skippable ads must be 15 to 20 seconds. These video campaigns may include dialogue, people, and music with permission or royalty-free tracks. When using TrueView ads, make sure never to run standard commercials that are promotional because viewers can easily skip these ads. It would help if you created YouTube ads<\/span> that give the audience a reason to watch your ad.<\/span><\/p>\n

TrueView YouTube ads consist of the following two types:<\/span><\/p>\n