{"id":4787,"date":"2021-07-01T17:45:04","date_gmt":"2021-07-01T12:15:04","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=4787"},"modified":"2024-07-11T14:12:02","modified_gmt":"2024-07-11T08:42:02","slug":"how-our-msmes-grew-post-pandemic","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/how-our-msmes-grew-post-pandemic\/","title":{"rendered":"Bridging the Missing Middle: How Our MSMEs Grew Post-pandemic"},"content":{"rendered":"<p>When you think about future predictions even today, you mostly think about data &amp; numbers. And about assumptions. Rarely about behaviour. Yet, as the COVID-19 pandemic has shown us, it has become harder to predict anything accurately, even a year ahead. And the visceral changes we are seeing around us are the ones that are being driven by long-term changes in our behaviour.<\/p>\n<p>We looked at our Razorpay data, spoke to our merchants on the consumer behaviours they saw, and analysed how our <a href=\"https:\/\/razorpay.com\/learn\/new-msme-definition-turnover-2020\/\">MSMEs<\/a> grew post-pandemic. Through this data report, we share with you some key insights that can help you plan your business growth strategies in the ongoing pandemic.<\/p>\n<p>In this data report you will learn:<\/p>\n<ul>\n<li>How MSMEs in India grew in the last 15 months (post-pandemic)?<\/li>\n<li>Strategies adopted by MSMEs to cope with the changing consumer behaviour<\/li>\n<li>Digital adoption trends among MSMEs &amp; how that reflected on digital payments<\/li>\n<\/ul>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"5558946\",\n\tformId: \"28ae6da2-613e-42d7-8e4a-7b1577df41a6\"\n});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you think about future predictions even today, you mostly think about data &amp; numbers. And about assumptions. Rarely about behaviour. Yet, as the COVID-19 pandemic has shown us, it has become harder to predict anything accurately, even a year ahead. And the visceral changes we are seeing around us are the ones that are<\/p>\n","protected":false},"author":151156488,"featured_media":11610,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3370],"tags":[3520,3521,3519],"class_list":{"0":"post-4787","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-resources","8":"tag-msme-growth-post-covid","9":"tag-msme-growth-post-pandemic","10":"tag-msmes"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/4787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156488"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=4787"}],"version-history":[{"count":5,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/4787\/revisions"}],"predecessor-version":[{"id":10803,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/4787\/revisions\/10803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/11610"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=4787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=4787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=4787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}