{"id":4613,"date":"2021-05-24T10:57:59","date_gmt":"2021-05-24T05:27:59","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=4613"},"modified":"2024-07-04T13:20:54","modified_gmt":"2024-07-04T07:50:54","slug":"6-effective-types-of-digital-marketing","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/6-effective-types-of-digital-marketing\/","title":{"rendered":"Types of Digital Marketing"},"content":{"rendered":"<p><span data-offset-key=\"989hc-5-0\">Digital<\/span><span data-offset-key=\"989hc-6-0\"> marketing<\/span><span data-offset-key=\"989hc-7-0\"> is<\/span><span data-offset-key=\"989hc-8-0\"> a<\/span><span data-offset-key=\"989hc-9-0\"> relatively<\/span><span data-offset-key=\"989hc-10-0\"> new<\/span><span data-offset-key=\"989hc-11-0\"> marketing<\/span><span data-offset-key=\"989hc-12-0\"> discipline<\/span><span data-offset-key=\"989hc-13-0\"> that<\/span><span data-offset-key=\"989hc-14-0\"> first<\/span><span data-offset-key=\"989hc-15-0\"> emerged<\/span><span data-offset-key=\"989hc-16-0\"> in<\/span><span data-offset-key=\"989hc-17-0\"> the<\/span><span data-offset-key=\"989hc-18-0\"> late<\/span><span data-offset-key=\"989hc-19-0\"> 1990<\/span><span data-offset-key=\"989hc-20-0\">s<\/span><span data-offset-key=\"989hc-21-0\">. Digital way of marketing is now an essential part of any business marketing strategy. It allows businesses to reach a wider audience, connect with customers more effectively, and achieve better results.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e9133cbbd0f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e9133cbbd0f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/learn\/6-effective-types-of-digital-marketing\/#What-is-Digital-Marketing\" >What is Digital Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/learn\/6-effective-types-of-digital-marketing\/#The-different-types-of-digital-marketing-Explained\" >The different types of digital marketing (Explained)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/learn\/6-effective-types-of-digital-marketing\/#-1-Search-Engine-Optimisation-SEO\" >\u00a01. Search Engine Optimisation (SEO)\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/learn\/6-effective-types-of-digital-marketing\/#2-Performance-marketing\" >2. Performance marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/learn\/6-effective-types-of-digital-marketing\/#3-Social-Media-Marketing\" >3. Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/learn\/6-effective-types-of-digital-marketing\/#4-Email-Marketing\" >4. Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/razorpay.com\/learn\/6-effective-types-of-digital-marketing\/#5-Content-Marketing\" >5. Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/razorpay.com\/learn\/6-effective-types-of-digital-marketing\/#6-Affiliate-Marketing\" >6. Affiliate Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/razorpay.com\/learn\/6-effective-types-of-digital-marketing\/#-7-Influencer-Marketing\" >\u00a07. Influencer Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/razorpay.com\/learn\/6-effective-types-of-digital-marketing\/#Why-Digital-Marketing-Important-for-Business\" >Why Digital Marketing Important for Business?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What-is-Digital-Marketing\"><\/span><b>What is Digital Marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><span data-offset-key=\"6jqni-7-0\">Digital<\/span><span data-offset-key=\"6jqni-8-0\"> marketing<\/span><span data-offset-key=\"6jqni-9-0\"> is<\/span><span data-offset-key=\"6jqni-10-0\"> the<\/span><span data-offset-key=\"6jqni-11-0\"> process<\/span><span data-offset-key=\"6jqni-12-0\"> of<\/span><span data-offset-key=\"6jqni-13-0\"> marketing<\/span><span data-offset-key=\"6jqni-14-0\"> a<\/span><span data-offset-key=\"6jqni-15-0\"> product<\/span><span data-offset-key=\"6jqni-16-0\"> or<\/span><span data-offset-key=\"6jqni-17-0\"> service<\/span><span data-offset-key=\"6jqni-18-0\"> using<\/span><span data-offset-key=\"6jqni-19-0\"> digital<\/span><span data-offset-key=\"6jqni-20-0\"> channels<\/span><span data-offset-key=\"6jqni-21-0\"> to<\/span><span data-offset-key=\"6jqni-22-0\"> reach<\/span><span data-offset-key=\"6jqni-23-0\"> and<\/span><span data-offset-key=\"6jqni-24-0\"> engage<\/span><span data-offset-key=\"6jqni-25-0\"> customers<\/span><span data-offset-key=\"6jqni-26-0\">.<\/span> However, only proper strategies can help you reach your target audience and generate the desired returns on investment.\u00a0<\/span><\/p>\n<h2 class=\"LC20lb MBeuO DKV0Md\"><span class=\"ez-toc-section\" id=\"The-different-types-of-digital-marketing-Explained\"><\/span>The different types of digital marketing (Explained)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are six different types of Digital Marketing verticals that you should leverage to suit your business.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"-1-Search-Engine-Optimisation-SEO\"><\/span><span style=\"font-weight: 400;\">\u00a01. <\/span><b>Search Engine Optimisation (SEO)\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your potential customers need any information regarding products or services you sell, they will type their query on Google, Yahoo, Bing, etc. If your website appears at the top of their search results, they will likely buy from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This optimization is needed for this is called Search Engine Optimisation. Here are few essential tips to improve SEO rankings:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Content Indexing<\/b><span style=\"font-weight: 400;\">: Adding transcripts for video\/audio content helps search engines read your content correctly.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Link Structure:<\/b><span style=\"font-weight: 400;\"> Proper permalinks (preferably the name of the post) help search engines crawl the structure of your website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Keywords: <\/b><span style=\"font-weight: 400;\">Use keywords you want your website to rank for in the headers. Use related words in the body, but make sure you don\u2019t keyword stuff your article.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SEO is the essential technique to grow the organic reach of your website. However, depending upon your niche, the nature of your website, and the SEO techniques employed, it might take your website some time to start ranking. Many businesses want to skip that time and start driving traffic to their websites instantly. Search Engine Marketing (SEM) comes to help there. You can run paid ad campaigns of various kinds, where you pay search engines for every click on your ad.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Performance-marketing\"><\/span>2. Performance marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Performance marketing is a type of online marketing that focuses on driving specific actions, such as website visits, app downloads, or product purchases. The goal of performance marketing is to generate the desired outcome, such as a conversion. Advertisers only pay marketing service providers after their business objectives have been met.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Social-Media-Marketing\"><\/span><b>3. Social Media Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With an immense user base, social media platforms like Facebook, Instagram, and LinkedIn have become the new marketplace for all businesses. Studying their algorithm helps big time in growing your reach organically. They also have paid ad campaigns best suited for various purposes. Tailoring your content according to popular trends on those platforms will help you grow as a business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you achieve a social media presence, you can drive immense traffic to your website.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Email-Marketing\"><\/span><b>4. Email Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Emails are the most popular form of communication in the professional space. Using emails, you can create awareness about your business among potential customers. You can also nurture customers with informative emails so that they keep buying from you in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing tools like Mailchimp can help you automate your campaigns. If done effectively, email marketing can generate an ROI of $42 for every $1 investment. But note that proper strategies are the key here; sending sales-purpose emails to random people seldom proves fruitful.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-Content-Marketing\"><\/span><b>5. Content Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consistently creating and distributing content relevant to the niche of your products and services can go a long way in winning over customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to have a strategic approach. Your distribution channels should be best suited for the kind of content you create. For videos and podcasting, YouTube should be your pick. Similarly, you can have a separate page for blogs on your website if you want to write articles. Free content complemented with effective CTAs can generate immense sales.<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-Affiliate-Marketing\"><\/span><b>6. Affiliate Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Affiliate marketing is one of the hottest niches of digital marketing right now. Big e-commerce giants like Amazon and Flipkart have well-structured affiliate marketing programs which help them generate huge sales every year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even for relatively small businesses, digital affiliate marketing is just as effective. You can approach influencers, bloggers, basically anyone with an online presence. Through the commission you offer them, you can drive traffic from their content to your website.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"-7-Influencer-Marketing\"><\/span><strong>\u00a07. Influencer Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With the boom of social media, influencer marketing has become the new hot niche. An influencer is anyone who has a following and audience engagement. Influencers create content in various niches, so it is important to pick people who are likely to have the audience you want to target. They can do paid promotions for your products\/services. Marketplaces like Plixxo and www.influencer.com can help you find influencers best suited for your requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding the importance of strategic campaigns is again very important here. For instance, picking ten nano-influencers with a higher engagement ratio can sometimes generate higher returns on investment than going after 1-2 mega-influencers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why-Digital-Marketing-Important-for-Business\"><\/span><b>Why Digital Marketing <\/b>Important for Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Digital Marketing has unparalleled benefits, some of which are listed below:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There is little to no entry resistance. You do not need a lot of capital investment to start scaling your business online.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0Unlike the traditional marketing ways, the progress made is measurable and real-time.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Since your advertisements reach a target audience, the return on investment is high.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This marketing approach can generate sales round the clock. Your potential customers are only a click away from you.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There is no geographical barrier to digital marketing. You can target a global audience if you want.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We hope this helps you understand the tit-bits of digital marketing, and you are now all prepped to scale your business with these Digital Marketing verticals.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to get various insights on some of the most effective digital marketing techniques out there? Read all about digital marketing and its most effective tools that will elevate your business here. <\/p>\n","protected":false},"author":151156477,"featured_media":11443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3507],"tags":[2868],"class_list":{"0":"post-4613","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-growth","8":"tag-digital-marketing"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/4613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156477"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=4613"}],"version-history":[{"count":4,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/4613\/revisions"}],"predecessor-version":[{"id":6653,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/4613\/revisions\/6653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/11443"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=4613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=4613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=4613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}