{"id":4175,"date":"2021-02-22T16:43:39","date_gmt":"2021-02-22T11:13:39","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=4175"},"modified":"2025-05-26T09:14:35","modified_gmt":"2025-05-26T03:44:35","slug":"15-powerful-e-commerce-statistics-strategy-2021","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/15-powerful-e-commerce-statistics-strategy-2021\/","title":{"rendered":"15 Powerful E- Commerce Statistics That Will Guide Your Strategy In 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Do you own an e-commerce startup? Do you want to take your start-up to new heights this year? Lastly, do you know how powerful e-commerce statistics can be in creating your business strategies?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If not, we are here as a reminder to convey to you so. If you have started to undermine the importance of e-commerce statistics, here we are with some insightful statistics that will blow your mind!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having an e-commerce business is the best thing you can own with its rising viability. Here are some of the astounding e-commerce statistics that will guide your business strategy in 2021.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">According to research by a content marketing institute, 61%, which makes up more than half of the American online consumers, prefer <\/span><a href=\"https:\/\/razorpay.com\/learn\/e-commerce-business-social-proof\/\"><span style=\"font-weight: 400;\">purchasing products after reading recommendations<\/span><\/a><span style=\"font-weight: 400;\"> from a blog post.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This means as an e-commerce start-up, the year 2021 should be focused on creating opportunities to include your products in a blog post. Do it as naturally and organized as possible so that it doesn\u2019t look too promotional.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nasdaq says about 95% of the purchases would be made online, i.e., through <\/span><a href=\"https:\/\/razorpay.com\/blog\/e-commerce-report-india-2020\/\"><span style=\"font-weight: 400;\">e-commerce<\/span><\/a><span style=\"font-weight: 400;\"> by the year 2040.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is some positive news every e-commerce start-up needs to hear. This statistic is also a motivational factor to keep framing marketing strategies to increase your conversion rates.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">It is highly important to cater to the needs of your dissatisfied consumers first. One dissatisfied consumer with bad word of mouth can prove to be detrimental to your business.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>55% of the online shoppers when dissatisfied with a purchase tell their family or friends.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The best strategy to adopt to turn your dissatisfied customers into happy customers is by following vigorous <\/span><a href=\"https:\/\/razorpay.com\/learn\/e-book-email-marketing-101-for-beginners\/\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\">. Send them onboarding emails to change their opinion about your company or product. Apologize and accept refunds wherever necessary.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Research by Optin Monster says, about 93.5% of internet users globally have shopped for products online.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yet another reason to stay stuck to your goal and aim higher. Work harder towards marketing the products, and make the most of influencer marketing to increase the visibility and reach of your products.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">According to Venture Harbour, multi-step forms in WordPress is beneficial for increasing your conversions to 300%!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is among the finest strategies out here to increase your e-commerce sales and conversions.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">It\u2019s time to revamp your <\/span><a href=\"https:\/\/razorpay.com\/solutions\/e-commerce\/\"><span style=\"font-weight: 400;\">e-commerce website payment method system<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">According to Kinsta, credit cards are the most widely used payment method, followed by digital payment systems and debit cards.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">60% of the small e-commerce owners or start-ups don\u2019t focus on having a structured Conversion Rate Optimization (CRO) strategy according to a State of Conversion Optimization Report.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/razorpay.com\/learn\/e-commerce-website-boost-conversions\/\"><span style=\"font-weight: 400;\">conversion rate optimization<\/span><\/a><span style=\"font-weight: 400;\"> strategy is one that works towards keeping your website visitors stay on your website longer (i.e. increases the dwelling rate). It also makes sure visitors navigate throughout your site and end up purchasing the product in the end.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A KPMG statistic says the top reason most people prefer shopping online is that they can purchase all day long for long hours.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This makes it essential to provide a very simplified purchasing journey for a visitor. More than that, reminding them that their product is about to go out of stock, enticing them through social media ads works wonders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This again takes us closer to how important email marketing is.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">65% of the shoppers make price comparisons on mobile phones when buying from a physical store, according to KPMG.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yes, we have all been there. Obviously, e-commerce sites provide great deals that physical stores fail to provide because of their overhead costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, you should try to advertise your products where shoppers lookup for price comparisons. Take the help of <\/span><a href=\"https:\/\/razorpay.com\/learn\/social-media-marketing-ebook-for-brands-and-businesses\/\"><span style=\"font-weight: 400;\">social media ads<\/span><\/a><span style=\"font-weight: 400;\"> and google ads to advertise your products.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A whopping 81% of the customers do online research before purchasing a product.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Electronic devices like smartphones, tablets, and laptops most commonly fall under this category. Also, get your product description game up to provide information about the product the customer needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each listed product should have proper product descriptions and specifications to help shoppers know about the product better.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">According to Google, 73% of the users switch from a poorly made mobiles site to a better one.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is a reminder to focus on your making your e-commerce website responsive. It should be mobile-friendly and should have an intuitive interface. You should make the purchase experience as convenient as possible for your consumer to get repeat purchases.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">CTA buttons can boost clicks by 45%, according to CopyBlogger.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CTAs or Call-To-Action buttons are graphical buttons that can be inserted anywhere in your website for prompt action. For instance, placing a signup button, call CTA, or buy now button at an appropriate place can do wonders.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Have you started making use of Instagram shoppable posts for displaying your products? If not, here is a stat by Locowise you need to hear.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Instagram advertising post urges about 75% of the Instagram users to take any action on the displayed product like visiting the website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if the action doesn\u2019t result in a conversion instantly, eventually it increases your website\u2019s visibility, visitors to your site, and much more!<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Only 2.86% of your e-commerce website visitors convert to sales on average.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is a figure most likely new e-commerce start-ups could relate to. Turn this weakness into an opportunity by working on your website\u2019s <\/span><a href=\"https:\/\/razorpay.com\/learn\/increase-conversion-rate-e-commerce-website\/\"><span style=\"font-weight: 400;\">conversion rate<\/span><\/a><span style=\"font-weight: 400;\">. Adopt a good CRO strategy to do so.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">The OptinMonster survey says mobile has the most <a href=\"https:\/\/razorpay.com\/blog\/what-is-abandoned-cart\/\">cart abandonment<\/a> rate at 78%, followed by tablets at 70% and laptops\/desktops at 67%.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This figure also reveals that most \u2018add to carts\u2019 are performed by a mobile device. Various re-engagement techniques can be adopted to diminish this percentage. Sending sequencing emails is one of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Providing <a href=\"https:\/\/razorpay.com\/learn\/free-shipping-meaning\/\">free shipping<\/a> at the time of checkout is also one of the trusted ways to prevent car abandonment. An MCM survey also says providing free shipping increases profits of about 46.5% of small to mid-sized <a href=\"https:\/\/razorpay.com\/learn\/what-is-ecommerce\/\">eCommerce businesses<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Each of the above-mentioned <\/span>e-commerce data 2020<span style=\"font-weight: 400;\"> will compel you to focus on different marketing strategies. These statistics make it easier to focus on the right strategy. This hands-on-hands approach of making business strategies through e-commerce statistics is the best to work upon your weak points.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Speaking of cart abandonment\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As e-commerce is beginning to make large strides across all parts of the country, sellers are receiving a high volume of orders. Since there is a wave of internet penetration sweeping across the nation, we can expect the number of online buyers and sellers to increase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As sellers are faced with a huge pile of orders every day, they are also plagued with a common problem\u2013 Return to Origin or RTO orders. With <\/span><a href=\"https:\/\/razorpay.com\/thirdwatch\/\"><span style=\"font-weight: 400;\">Razorpay Thirdwatch<\/span><\/a><span style=\"font-weight: 400;\">, business owners need not worry about coping up with losses manually!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0With Artificial Intelligence, we help you tackle Cash on Delivery losses and reduce RTO and cancellations in your e-commerce store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While a message to the customer to confirm a purchase is a normal procedure for the customer, it can be so much more for the seller. Therefore, you can now enable <\/span><a href=\"https:\/\/razorpay.com\/learn\/how-to-use-order-confirmations-to-increase-profitability\/\"><span style=\"font-weight: 400;\">Order Confirmations<\/span><\/a><span style=\"font-weight: 400;\"> on the Thirdwatch Dashboard to send automated or manual confirmation notifications to your customers to confirm their orders!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, through Razorpay Thirdwatch\u2019s <\/span><a href=\"https:\/\/razorpay.com\/blog\/shipping-address-ecommerce\/\"><span style=\"font-weight: 400;\">Address Correction<\/span><\/a><span style=\"font-weight: 400;\"> feature, you can identify risky shipping addresses for your business, reduce return rates, increase your deliverability and success rates throughout your business and so much more!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also read: <\/span><a href=\"https:\/\/razorpay.com\/blog\/order-confirmations-online-store\/\"><span style=\"font-weight: 400;\">How To Enable And Use Automated Order Confirmations On Your Online Store<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><a style=\"background: #68458A; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/apps.shopify.com\/thirdwatch-stop-fraud-and-reduce-rto-using-ai\" target=\"_blank\" rel=\"noopener\">Guide Me To Thirdwatch<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Have a deeper look into some insightful statistics that will guide your e-commerce business strategies for 2021 and beyond!<\/p>\n","protected":false},"author":151156477,"featured_media":4188,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3434,3390,1],"tags":[2681,2747,2363,3391],"class_list":{"0":"post-4175","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-thirdwatch","9":"category-uncategorized","10":"tag-business-strategy","11":"tag-business-tips","12":"tag-online-store","13":"tag-thirdwatch"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/4175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156477"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=4175"}],"version-history":[{"count":8,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/4175\/revisions"}],"predecessor-version":[{"id":17544,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/4175\/revisions\/17544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/4188"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=4175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=4175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=4175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}