{"id":4164,"date":"2021-02-22T16:06:58","date_gmt":"2021-02-22T10:36:58","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=4164"},"modified":"2024-09-10T19:31:50","modified_gmt":"2024-09-10T14:01:50","slug":"organic-traffic-e-commerce-seo","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/organic-traffic-e-commerce-seo\/","title":{"rendered":"E-Commerce SEO: How Online Stores Can Drive Organic Traffic?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Increasing organic traffic is one of the most important objectives for any online store. After all, organic search drives more than 50% of all website traffic and 40% of online revenue. The most exciting part is that you can generate organic traffic at a lower cost than paid search. Let us understand what is organic traffic and how online stores can increase it.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is organic traffic?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Organic traffic is the traffic that comes to your website through organic or unpaid search results. It is the opposite of traffic generated through paid sources, such as search engine marketing on Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organic traffic visitors come by searching for specific keywords and finding your website in the list of sites suggested by Google or Bing for those keywords. According to research, the first ranked page gets 30% of the organic traffic for those keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second-ranked page gets 17%, and the third-ranked page gets 12% of the organic traffic. Needless to say, every online store wants to rank higher up on the keywords searched by their audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As everybody wants to increase their organic traffic, brands need to put considerable effort into staying ahead of the competition.<\/span><\/p>\n<p>Related Read: <a href=\"\u201chttps:\/\/razorpay.com\/learn\/e-commerce-marketing-guide\/\u201d\">What Is E-Commerce Marketing? Types, Strategies &amp; Tips<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">How can online stores increase organic traffic?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Broadly, search engines care about two things: 1) Content and 2) Links. Let us look at how you can work on these aspects for your online store.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Strengthen your SEO<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Search engine optimization or SEO is a crucial driver of organic traffic. Many things are involved in e-commerce SEO, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The use of the right keywords at the correct density<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimizing images for SEO<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Structuring data to make it more understandable for search engines<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimizing titles and meta descriptions<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Invest in good quality content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The primary aim of search engines is to provide useful information to users. Search engines prioritize those pages that they think give the best answer to a user\u2019s query for every keyword. As an online store, you should try to answer as many of your audience\u2019s questions as possible about your product\/service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ideas for content can come from anywhere. For example, sites like Quora are good sources for questions. Besides, your internal customer service data can also be a good source of questions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The in-depth content can help in getting the attention of search engines. The average content length of first page results on Google is 1,890 words.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create detailed product descriptions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Detailed product descriptions are a proven way of increasing organic traffic for your products. However, you should take care of certain essentials while incorporating product descriptions. For example, product descriptions should include the right keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They should consist of all the features and benefits of the products compellingly. While having keywords can increase organic traffic, you should always write product descriptions for human buyers and not search engine bots. You can decide the length of product descriptions based on their features and buyer awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Products with many features and low buyer awareness will require detailed content. High quality and unique product descriptions can help get favorable rankings from search engine algorithms for those keywords\/products.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create a unique blog<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you do not have a blog, the first thing you need to do is create one. Based on statistics from HubSpot, companies that publish blogs 15 or more times in a month get 5 times more organic traffic than companies that do not post blogs. Companies that increase blogging from once or twice a month to 9 to 15 blogs a month get twice the leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blogs are an excellent place for posting relevant content on an ongoing basis. The best part is, unlike social media content, blogs are hosted on your own website and thus have a greater potential of driving organic traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The number of website pages is an essential driver of organic traffic. A blog is an excellent way of increasing your web pages as every blog post becomes a new page. Through the blog, you should try and answer probable questions faced by your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only will a blog help in getting organic traffic, but it will also help in demonstrating your brand leadership in your product\/service category. The blog can help you show how much you know about the audience\u2019s problems and how you can solve them.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Increase the number of landing pages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Increasing the number of landing pages is another way to increase the pages on the website. Companies that increase their number of landing pages to 15 (from 10) can see a 55% increase in leads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond the standard product pages, landing pages provide a unique opportunity to include more targeted content around a product or a category. You can also create landing pages for specific offers with clear calls-to-action.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Target long-tail keywords<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Long-tail keywords that are longer and more specific as compared to short keywords. An example of a long-tail keyword is \u201cbuy a red Captain America T-Shirt\u201d instead of \u201cbuy a t-shirt.\u201d If these keywords are appropriately integrated into the blog posts, they can increase organic traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the traffic generated through long-tail keywords may not be high, it will be of high quality. These are users looking for specific solutions, and if your site answers their query, there is a greater chance of a sale.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create a great site architecture<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Site architecture plays a significant role in e-commerce SEO. Site architecture involves setting up the right navigation to ensure access to your most relevant content. An example of improving site architecture is to reduce the number of clicks needed to find relevant content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a rule, it should not take more than three clicks to go to any website page. This ensures product and category pages get \u201clink juice\u201d or high authority of the home page. The home page should include links to all significant category pages and even some of the best product pages.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Develop a link-building strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Backlinks from high authority websites are a significant search engine ranking factor. However, Link building is not easy. 41% of large companies find link-building as the most difficult SEO tactic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various ways to get backlinks. For example, you can partner with respected influencers from your industry and make them include a link to your site on their website. You can also learn from your competitor\u2019s link-building strategy. Once you find out where they are getting their links from, you can get many ideas for your link-building strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on data from diverse industries, 16% of organic traffic can convert to leads. For retail and e-commerce sites, that number is at 11%. Based on your sales targets, you can do the math and set organic traffic targets for your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it takes time to build organic traffic, once you have achieved respectable rankings, they can do wonders for your online store.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Make the most of your social proof\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Due to the increase in digitalization and internet usage around the world, the importance of showcasing <\/span><a href=\"https:\/\/razorpay.com\/learn\/e-commerce-business-social-proof\/\"><span style=\"font-weight: 400;\">social proof<\/span><\/a><span style=\"font-weight: 400;\"> has never been this relevant. Through social proof, any online business can allow its customers to speak about its brand or product to a wider audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For marketing, social proof is one of the most important aspects that drives the purchase decision of customers. It revolves around the idea of a website seeking validation on the internet through the action of users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online shoppers feel more accustomed to websites that give them a sense of trust through things like customer reviews, shareable links, etc. This type of content on your website can lead to an increase in conversion rates and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since big e-commerce businesses have dedicated strategies that leverage social proof, you too should find out a blueprint to do the needful. In addition to this, the use of the right <\/span><a href=\"https:\/\/razorpay.com\/learn\/the-beginners-guide-to-acing-e-commerce-shipping\/\"><span style=\"font-weight: 400;\">shipping strategy<\/span><\/a><span style=\"font-weight: 400;\">, along with a tool that reduces your <\/span><a href=\"https:\/\/razorpay.com\/thirdwatch\/\"><span style=\"font-weight: 400;\">return to origin <\/span><\/a><span style=\"font-weight: 400;\">costs will absolutely help scale your e-commerce business to a new level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We at Razorpay Thirdwatch, can help you with the smooth handling of your delivery needs by flagging high-risk orders, detecting cash of delivery (CoD) fraud, sending <\/span><a href=\"https:\/\/razorpay.com\/blog\/prepay-cash-on-delivery-razorpay-thirdwatch\/\"><span style=\"font-weight: 400;\">pre-pay CoD<\/span><\/a><span style=\"font-weight: 400;\"> payment links to convert your risky CoD orders, set up automated order confirmations, and so much more!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get started with Razorpay Thirdwatch and scale your business like never before!<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><a style=\"background: #68458A; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/apps.shopify.com\/thirdwatch-stop-fraud-and-reduce-rto-using-ai\" target=\"_blank\" rel=\"noopener\">Direct Me To Thirdwatch<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want to know how search engines prioritize content and the ways in which you can generate more organic traffic on your online store? Discover tips and tricks here!<\/p>\n","protected":false},"author":151156477,"featured_media":4182,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3434,3390],"tags":[2681,2747,2328],"class_list":{"0":"post-4164","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-thirdwatch","9":"tag-business-strategy","10":"tag-business-tips","11":"tag-seo"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/4164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156477"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=4164"}],"version-history":[{"count":6,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/4164\/revisions"}],"predecessor-version":[{"id":13255,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/4164\/revisions\/13255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/4182"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=4164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=4164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=4164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}