{"id":4071,"date":"2020-12-28T10:55:21","date_gmt":"2020-12-28T05:25:21","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=4071"},"modified":"2025-01-17T16:00:21","modified_gmt":"2025-01-17T10:30:21","slug":"e-commerce-order-tracking-why-tracking-packages-is-a-must","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/e-commerce-order-tracking-why-tracking-packages-is-a-must\/","title":{"rendered":"E-commerce Order Tracking: Why Tracking Packages Is A Must"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">E-commerce order tracking is one of the main reasons why customers and potential buyers visit your site, with the expectation of getting real-time updates about their online purchases. Users of your site want to ensure that through order tracking, everything is in place for its delivery without any problems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-commerce order tracking, along with order histories, invoices, receipts, the ability to edit orders, etc are the primary elements that you can offer to provide an excellent check-out experience for your potential buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our previous article on <\/span><a href=\"https:\/\/razorpay.com\/learn\/e-commerce-business-brand-loyalty\/\"><span style=\"font-weight: 400;\">Brand Loyalty<\/span><\/a><span style=\"font-weight: 400;\">, we emphasized why the customer experience is among the primary focus points for e-commerce businesses. If the customer\u2019s experience with your product is good, the probability of achieving recurring purchases from the same customer increases. As e-commerce continues to thrive in the retail landscape, businesses providing online tracking are among the main factors for the industry\u2019s success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Talking about the customer\u2019s experience, letting the individual track his\/her order from the confirmation of the order to its delivery is an effective way to retain and enhance their shopping experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taking the example of hyperlocal delivery services such as Swiggy or Zomato, as soon as we order our delicious food, we anxiously wait for the order to get confirmed, a delivery partner to get assigned, linger on the updates about the delivery executive\u2019s status, and wait again for the food to arrive unless some problem arises in transit. All the anxious emotions we face till the food arrives come through the ability to get real-time updates about our food using order tracking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we dive into the article on why order tracking in e-commerce is a must, let\u2019s have a look at some of the facts that might seem surprising:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">73% of shoppers feel like delivery of the package is the primary factor of their overall shopping experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customers look up to the status of their orders at an average of 3.5 times per order<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">38% of online shoppers abandon carts because of late delivery of products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">94% of retailers blame retailers for poor delivery\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">What is order tracking in e-commerce?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Order tracking is an essential part of shopping that allows customers to monitor their orders and shipments and keeps them informed about any change in the status of the order. The primary features of any order tracking include aspects such as delivery dates, any updates in order status, and shipment tracking, to name a few.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With order tracking, customers can follow whether the product in question has been shipped and can keep track of the timing of its arrival so that they can ensure to be in attendance during delivery of the same.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Order tracking is an efficient way to let your customers know that your business is very reliable, and reduces the number of complaints and queries received about the order\u2019s status as well. These two are very important for improving customer satisfaction and experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shoppers have become accustomed to having high visibility about what they are buying and are expected to be informed about any status regarding what they are buying. So, having an order tracking system is essential in keeping up with the competition and staying afloat in this competitive environment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By providing up-to-date information about the status of their customers, their expectations are met\/exceeded, and a sense of trust &amp; reliability arises that is vital for your business\u2019s growth and reputation.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why is order tracking is a must?<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">From a seller\u2019s view:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Saves you time and money in taking up all queries related to the status of orders and shipments\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keeps you comprehensively updated about the status of all your\u00a0 orders<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helps in increasing customer satisfaction and expectation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enhances your customer\u2019s trust\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helps in increasing your purchasing frequency<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can have more control over your inventory and fulfillment<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">From a buyer\u2019s view:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helps the customer monitor and keep track of their orders<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Assures the buyer that their order will be delivered and lets them know about any misinformation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They don\u2019t have to waste time and resources in calling\u00a0 customer support regarding the status of their order<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facilitates a paperless environment for the ecosystem<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">The features of order tracking<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The reliance on order tracking has been increasing due to the ability to customize the features according to the needs of business owners. Let\u2019s have a look at some of the main features of order tracking below.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Updated delivery status<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Updates and reminders\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Proof of delivery<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vehicle specifications and vehicle tracking<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Specifications about delivery staff<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Health monitoring updates about all parties involved- chefs, warehouse workers, delivery partners, etc.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Order tracking and delivery made easy with Thirdwatch<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Order tracking plays an important part in customer satisfaction &amp; retention and can bring down the anxiety of customers regarding their orders. Providing customers with timely updates reduces the rate of cancellations and returns too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the e-commerce space is rising due to the demand for online retail, the rate of <\/span><a href=\"https:\/\/razorpay.com\/blog\/reduce-rto-in-e-commerce\/\"><span style=\"font-weight: 400;\">return to origin<\/span><\/a><span style=\"font-weight: 400;\"> orders and incomplete orders is rising. That\u2019s why we at <\/span><a href=\"https:\/\/razorpay.com\/thirdwatch\/\"><span style=\"font-weight: 400;\">Razorpay Thirdwatch<\/span><\/a><span style=\"font-weight: 400;\">, have come up with a few ways in which we can assist you in your order and delivery needs, and ultimately help upscale your e-commerce business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Razorpay Thirdwatch, you can identify complete and incomplete addresses, flag and identify risky orders based on various data points collected, get RTO insights, get information about reasons behind your RTO orders, and so much more!<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Also read: <\/span><\/i><a href=\"https:\/\/razorpay.com\/learn\/the-beginners-guide-to-acing-e-commerce-shipping\/\"><i><span style=\"font-weight: 400;\">The Beginner\u2019s Guide to Acing E-Commerce Shipping<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Through Thirdwatch\u2019s intelligent <\/span><a href=\"https:\/\/razorpay.com\/learn\/grow-business-with-e-commerce-automation\/\"><span style=\"font-weight: 400;\">automation<\/span><\/a><span style=\"font-weight: 400;\">, the order gets confirmed only after the AI processes the shipment, and you can set parameters based on the requirements of your business. Automate order confirmations and <a href=\"https:\/\/razorpay.com\/payment-links\/\">payment links<\/a> to optimize and reduce costs incurred through your e-commerce business.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the revolutionary <\/span><a href=\"https:\/\/razorpay.com\/thirdwatch\/prepay-cod\/\"><span style=\"font-weight: 400;\">PrePay CoD <\/span><\/a><span style=\"font-weight: 400;\">feature, you can convert risky orders into prepaid by sending payment links to your customers! You can automate payment links in Hindi to make the overall payment experience far more convenient for your customers.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Introducing Address Correction on Thirdwatch\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">India has a vast area of 35 States and Union Territories, around 6,000 towns, and more than 30,000 postcodes. As the country has such big demography, many e-commerce businesses face issues due to incomplete and wrong addresses during check-out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inaccurate data in addresses amount to huge RTO losses and sellers face a hard time in keeping track of which order to fulfill due to the prospect of cancellations and returns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are ecstatic to announce the latest addition to our Thirdwatch AI suite- Address Correction! With this feature, you don\u2019t have to worry about incomplete addresses and the hassles caused due to the same.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This feature identifies risky shipping addresses for your business and helps you reduce return rates and increase your deliverability and success rates throughout your business. Thirdwatch\u2019s AI gets better with time and provides you with detailed insights about non-deliverable addresses to give you a deeper understanding of your order tracking and delivery.\u00a0<\/span><\/p>\n<div style=\"text-align: center;\"><a style=\"background: #68458A; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/apps.shopify.com\/thirdwatch-stop-fraud-and-reduce-rto-using-ai\" target=\"_blank\" rel=\"noopener\">Take me to Thirdwatch<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Read more about e-commerce order tracking and how businesses can upscale their business by providing order tracking to their customers. <\/p>\n","protected":false},"author":151156477,"featured_media":4077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3434,3390],"tags":[2681,2840,2424,3495,3391],"class_list":{"0":"post-4071","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-thirdwatch","9":"tag-business-strategy","10":"tag-cash-on-delivery","11":"tag-e-commerce","12":"tag-order-tracking","13":"tag-thirdwatch"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/4071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156477"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=4071"}],"version-history":[{"count":2,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/4071\/revisions"}],"predecessor-version":[{"id":15505,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/4071\/revisions\/15505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/4077"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=4071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=4071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=4071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}