{"id":3636,"date":"2020-10-13T13:41:10","date_gmt":"2020-10-13T08:11:10","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=3636"},"modified":"2025-05-23T14:34:44","modified_gmt":"2025-05-23T09:04:44","slug":"e-commerce-website-boost-conversions","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/e-commerce-website-boost-conversions\/","title":{"rendered":"How To Tweak Your E-Commerce Website to Drive More Conversions"},"content":{"rendered":"

Do you have an e-commerce website that receives a lot of traffic, yet lesser conversions and paying customers? Then this article is for you!<\/span><\/p>\n

Your product pages are one of the essential parts of the website- they pique interest, drive revenue, and keep customers coming back (if they\u2019re good). While most businesses focus on optimizing the checkout process, it\u2019s also important to remember that your product page needs optimization<\/a>.<\/span><\/p>\n

Product pages are the soul of the decision-making process and provide the buyer with the reason to purchase. Optimizing your product page goes farther than just uploading beautiful images and mediocre content.\u00a0<\/span><\/p>\n

Here\u2019s what you need to know about tweaking your product pages to increase your e-commerce website\u2019s conversions!<\/span><\/p>\n

Keep the descriptions upfront<\/span><\/h2>\n

One of the crucial details to remember when thinking about the buyer\u2019s perspective is to consider that the customer simply has no time to inspect your entire website for important information.<\/span><\/p>\n

This is why it\u2019s vital to keep important information easily accessible on your product page. This could be a short description of your product, salient features, or an offering exclusive to your brand\/product.<\/span><\/p>\n

For example, when it comes to online clothing brands, sustainably-made clothing is a specific preference that has gained a lot of attention over the years. Putting information like this upfront can help the customer understand what they will be getting out of their purchase.<\/span><\/p>\n

Draft an attractive Call-to-Action<\/span><\/h2>\n

Perhaps the cornerstone of on-page optimization, your call-to-action, or the CTA button is the gateway to making a purchase. While you add elements to make your website more attractive, make sure not to drown the CTA button in the process.<\/span><\/p>\n

Provide multiple options such as \u201cAdd to cart,\u201d \u201cMark as favourite\u201d and \u201cBuy now\u201d to understand your buyer preferences better. The ultimate aim of your website is to simplify the purchase process, so make sure your CTA is distinct and concise to help that.<\/span><\/p>\n

Spice up your e-commerce website with GIFs<\/span><\/h2>\n

There\u2019s no denying that the world is moving towards short videos more than ever. The average attention span of a person is only 8 seconds, and as an e-commerce<\/a> business owner, this number can be more a bigger deal than you think.<\/span><\/p>\n

Don\u2019t believe us? Here\u2019s a fact- 73% more visitors who watch product videos will make a purchase and a whopping 55% of consumers use videos for purchase decisions!<\/span><\/p>\n

While images are undeniably a sufficient way to display your product, videos can help you go an extra step further and clinch that purchase for you!\u00a0<\/span><\/p>\n

Spice up your product gallery with short videos or GIFs. These help you to not just hold the attention of the buyer for a few extra seconds, but also provides an angle that pictures usually don\u2019t.<\/span><\/p>\n

Display social proof clearly<\/span><\/h2>\n

Man is a social animal, and it is in our nature to see what others do before we decide for ourselves. In a country like India, customer recommendations are a mark of credibility.\u00a0<\/span><\/p>\n

Reviews are personal, in a way, and play a more prominent role than you think. 88% of consumers trust user reviews as much as personal recommendations. Social proof has also been the single thrust in nudging customers towards trying newer brands.<\/span><\/p>\n

Incorporating social proof<\/a> into marketing efforts has allowed many startups and small companies to grow in popularity and see a spike in sales. Studies show that incorporating social proof like testimonials and reviews can boost e-commerce website conversions up to 15%!<\/span><\/p>\n

Now, for your product page, it\u2019s important to have the reviews section easily accessible from the product image\/video. After all, the average consumer reads ten online reviews before making a purchase decision. Bonus: you can also make the reviews extra-credible by adding more details about the reviewer, their name, photo<\/span><\/p>\n

Highlight customer concerns\u00a0<\/span><\/h2>\n

Product pages are not always about the easy, go-lucky marketing. It\u2019s also about realizing that every product comes with its own unique set of quirks and concerns. Common concerns can be about installation, product details<\/a>, or just about any part where the customer has to think twice about the usage.<\/span><\/p>\n

For example, an e-commerce website selling organic hair products can highlight particular features like sulfate-free, paraben-free, or cruelty-free by clearly indicating the product\u2019s photo and\/or description.<\/span><\/p>\n

Usage and storage methods, especially for perishable products, can benefit first-time visitors who aren\u2019t familiar with your brand.\u00a0<\/span><\/p>\n

It\u2019s also worth noting that highlighting customer returns sets the expectation right for both you and your customer. This can be an effective way to <\/span>reduce returns <\/span><\/a>for your e-commerce website, increase conversions, and prevent oblivious, angry customers in advance.<\/span><\/p>\n

Nothing tells it like a certification<\/span><\/h2>\n

As we mentioned before, social proof<\/a> is a significant factor when it comes to making a purchase. While one half of social proof is customer testimonies, the other half is certification.<\/span><\/p>\n

Whether it\u2019s a government certification or an industry certification that displays the quality or the contents of the product, make sure to include it on your product page for some extra credibility. Even if you don\u2019t have government-certified badges, you can use ones that are specific to your product like \u201cGluten-free,\u201d \u201cMade in India,\u201d and other similar badges.<\/span><\/p>\n

The value of these above is that they help customers get an overview of smaller, yet essential details like Country of Origin, what\u2019s inside your product, and legitimacy.<\/span><\/p>\n

Recommend relevant products<\/span><\/h2>\n

Upselling and cross-selling need no introduction- they are some of the most effective ways to increase your e-commerce website conversions and keep your customers informed about products and services that they may like.<\/span><\/p>\n

While upselling and cross-selling, it\u2019s also important that you find balance. Too many recommendations can actively lead to customers <\/span>abandoning<\/b> your e-commerce website.<\/span><\/p>\n

Connecting a limited number of additional products, relevant to what a customer is currently looking at, can make all the difference.\u00a0<\/span><\/p>\n

If you have an e-commerce website hosted on Shopify, WooCommerce, or similar platforms, you can utilize plugins that use Artificial Intelligence to understand customer preferences.<\/span><\/p>\n

Out of stock, out of mind<\/span><\/h2>\n

There are times when customers want to buy your product, but because of the \u201cout of stock\u201d status, they have to drop the purchase. Sometimes, the shopper may even forget that they need to check back in. However, there are some ways to change that.<\/span><\/p>\n

Remember that these customers are interested in actually buying your product, so there\u2019s a window of opportunity where you can recommend similar products too.\u00a0<\/span><\/p>\n

Alternatively, you can also show a message when the item would be back in stock or notify the customer via email\/SMS when stocks have returned. These can help greatly in increasing the conversion rates for your e-commerce website and can give a significant boost to your business.<\/span><\/p>\n

Making the best out of your e-commerce website<\/span><\/h2>\n

To sum it up, it\u2019s essential to create a unique, engaging shopping experience in a way where the customer does not feel suffocated with choices.<\/span><\/p>\n

[bctt tweet=”If we look at the history of product page successes, sometimes it\u2019s the small tweaks that have brought upon a mountain of change.\u00a0” via=”no”]<\/span><\/p>\n

We hope that this article helped you, and by following the above tips, you are able to increase conversions on your e-commerce website as expected. Check out Razorpay\u2019s offering for e-commerce, Thirdwatch<\/a>, an AI-powered tool that helps e-commerce businesses reduce their RTO losses and detect fraud.<\/span><\/p>\n

Check us out here<\/a> and join 650+ e-commerce businesses in their journey towards the future of e-commerce!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The key to a successful e-commerce website is the success of its product pages. Explore ways to tweak your website and boost your conversion rates!<\/p>\n","protected":false},"author":151156464,"featured_media":3645,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3434,3390],"tags":[2747,2362,2409],"class_list":{"0":"post-3636","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-thirdwatch","9":"tag-business-tips","10":"tag-ecommerce","11":"tag-website"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/3636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156464"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=3636"}],"version-history":[{"count":3,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/3636\/revisions"}],"predecessor-version":[{"id":17513,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/3636\/revisions\/17513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/3645"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=3636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=3636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=3636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}