{"id":3604,"date":"2020-10-09T14:09:27","date_gmt":"2020-10-09T08:39:27","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=3604"},"modified":"2025-01-07T11:49:24","modified_gmt":"2025-01-07T06:19:24","slug":"how-to-start-reselling-business-online","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/how-to-start-reselling-business-online\/","title":{"rendered":"Your Complete Guide to Starting an Online Reselling Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A reseller business, in concept, is something that we have seen around us. The stores that sell seasonal products like Diyas during Diwali and colors during Holi are some common examples. But with the times we are living in, every business format is going online &#8211; from a <a href=\"https:\/\/razorpay.com\/learn\/create-online-kirana-store\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kirana store<\/a> to a reselling business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like any new business, the reseller business has its own characteristics and advantages. Establishing an online reselling experience for your customers requires specific prerequisites and processes to be set in place. Read this article to understand the online reseller business format and how you can launch one of your own successfully.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d1111fd7107\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d1111fd7107\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/learn\/how-to-start-reselling-business-online\/#What-is-a-reseller-business\" >What is a reseller business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/learn\/how-to-start-reselling-business-online\/#What-is-the-difference-between-reseller-and-distributor\" >What is the difference between reseller and distributor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/learn\/how-to-start-reselling-business-online\/#Is-online-reselling-a-good-business-option\" >Is online reselling a good business option?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/learn\/how-to-start-reselling-business-online\/#How-do-I-start-reselling-online\" >How do I start reselling online?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/learn\/how-to-start-reselling-business-online\/#Razorpay-The-payment-partner-for-online-resellers\" >Razorpay: The payment partner for online resellers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/learn\/how-to-start-reselling-business-online\/#Join-Razorpay\" >Join Razorpay\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What-is-a-reseller-business\"><\/span><span style=\"font-weight: 400;\">What is a reseller business?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As the name suggests, a reseller sources products from suppliers (manufacturers or wholesalers) and then sells it to the end consumers. Unlike a homegrown brand or label that sells its own products, resellers focus on selling ready-made products to its customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some resellers even get their products from sites like eBay, Alibaba, Meesho, or the second-hand goods market. They are usually not product-focused and sell a wide variety of products via their <a href=\"https:\/\/razorpay.com\/learn\/what-is-a-business-model\/\">business model<\/a>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What-is-the-difference-between-reseller-and-distributor\"><\/span><span style=\"font-weight: 400;\">What is the difference between reseller and distributor?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Based on the definition, one might think that a reseller performs the same function as a wholesaler or distributor. Both parties buy goods from suppliers or manufacturers and sell it forward. Though similar, a reseller and distributor have two primary areas of differentiation.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Relationship with the manufacturer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The distributor usually has a stronger relationship with the manufacturer, as compared to the reseller. Distributors often go the extra mile by doing more than just buying the products from the manufacturer. <\/span><\/p>\n<p>[bctt tweet=&#8221;Distributors assist in marketing, labeling, and government permissions, which leads to a closer relationship between them and the manufacturers.&#8221; username=&#8221;Razorpay&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">However, a reseller is not closely related to the manufacturer and sometimes might never get in touch with the latter. They obtain their goods from the wholesaler or the supplier for the sole purpose of selling it forward. Resellers don\u2019t provide any after-sale service or marketing assistance to the producers.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Inventory management<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Distributors usually buy inventory of merchandise from the manufacturers, meaning they buy in bulk. They ensure ample and abundant storage and warehousing services for the said inventory, so it doesn&#8217;t deteriorate in any way. Owning and <a href=\"https:\/\/razorpay.com\/learn\/best-inventory-management-tips-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\">managing the inventory effectively<\/a> makes them feel more responsible for selling the products most efficiently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Resellers don\u2019t hold on to any kind of inventory. Their model is based on a demand-based approach. They usually procure only those items for which the customers have placed orders. They are simply a middleman between the manufacturer and the final customer.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is-online-reselling-a-good-business-option\"><\/span><span style=\"font-weight: 400;\">Is online reselling a good business option?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Reseller businesses can be based out of a physical premise or can be entirely online. With the outbreak of the COVID-19 pandemic and the subsequent push to online companies, online reselling is the more lucrative option. It brings all the benefits of a typical reseller business, plus the perks of an online enterprise.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Lucrative business idea: <\/b><span style=\"font-weight: 400;\">It is a viable business option for anyone who wants to sell online but doesn\u2019t have the means and skills to produce their own goods<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Multiple product listings: <\/b><span style=\"font-weight: 400;\">There are no fixed rules for resellers. You can dabble and sell numerous product types &#8211; which may be related or unrelated. All resellers need to ensure is that they sell demand-fulfilling products<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Easy to establish: <\/b><span style=\"font-weight: 400;\">For online reselling, you have to ensure that your platform is in place &#8211; be it a website, blog, or a social media page. Post that, you can instantly start listing the products which are up for sale and become open for business<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>No inventory costs: <\/b><span style=\"font-weight: 400;\">Reselling business does not require you to spend on warehousing, compliance or bulk purchases<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Low financial commitment: <\/b><span style=\"font-weight: 400;\">Online setups require minimal cost and time. With no inventory costs and low shipping prices, you can set up your online reselling business with ease.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Work-from-home resellers<\/strong>: Many reselling apps provide guidance on becoming a partner reseller. People can start their online reselling enterprise from home; all you need is a dependable internet connection<\/span><\/li>\n<\/ul>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Related Read: What is Market Segmentation? Understanding Benefits &amp; Strategy.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:332543,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14277081},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;10&quot;:1,&quot;12&quot;:0,&quot;15&quot;:&quot;Calibri&quot;,&quot;19&quot;:0,&quot;21&quot;:0}\">Related Read: <a href=\"https:\/\/razorpay.com\/learn\/what-is-market-segmentation\/\">What is Market Segmentation? Understanding Benefits &amp; Strategy.<\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-do-I-start-reselling-online\"><\/span><span style=\"font-weight: 400;\">How do I start reselling online?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An online reseller can be anyone &#8211; a student, a homemaker, a professional, or even a freelancer. All you need is a strong entrepreneurial spirit and a thorough understanding of the process of reselling. We are here to help you to understand the steps required in starting your online reselling business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Finalizing the business specifics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Reselling is a vast area of selling. As listed above, one of the advantages of online reselling is that you can choose to deal in multiple products. Thus, before starting a business as an online reseller, there are a few areas you should decide upon.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reseller industry: This means the broader area or product lines that your reselling business will cater to. Though there are no restrictions on the kinds of products one can sell, it is advised to maintain uniformity. <\/span>For example, a reseller\u2019s industry can be apparel and clothing. Under this, he\/she can sell bed covers, dresses, curtains, and suits. However, a reseller a mobile phone and a baby blanket together might seem odd to the customer<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Target audience: Another good practice is to narrow down who you want to target with your business. Having a customer profile in mind helps you decide the communication channel, marketing strategy, and even pricing decisions.\u00a0<\/span><\/li>\n<\/ul>\n<p>[bctt tweet=&#8221;If you want to target middle-aged homemakers, then launching the reselling business on Whatsapp might get you more leads&#8221; username=&#8221;Razorpay&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Competition analysis: Any business requires a thorough understanding of the competition and current business practices. Resellers differ in multiple aspects &#8211; from tone and branding to pricing and variety. Have a good look at your competitors so that you can set your policies accordingly<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Sourcing the products<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is possibly one of the essential steps in launching an online reseller business. There are two primary sources from where resellers get their merchandise.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reseller Apps: They are platforms from where resellers can source the material. Some apps like <\/span><i><span style=\"font-weight: 400;\">Meesho, <\/span><\/i><span style=\"font-weight: 400;\">a social commerce platform in India, provide a wide range of products available for reselling. People can share their selected catalog with the customers after adding their margin to the price. <\/span>The best part of <i style=\"font-size: 19px;\">Meesho <\/i><span style=\"font-weight: 400;\">is that you only pay for a product once the customer confirms his\/her order. There are also reselling apps like eBay, OLX and Cartlay.com, which have been gaining popularity as a reseller platform.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Local sourcing channels: Some resellers don\u2019t necessarily source their products online via an app. They try to find merchandise around their surroundings, which can be effectively resold. This ensures the scope for higher margin without involving any third party for sourcing. Some of these channels include:\u00a0<\/span>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your own home<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Friends and family<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Flea Markets and Antique Malls<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consignment auctions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Garage sales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retail store clearance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook groups<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Setting up a communication channel<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can source the right products, price them right, and be ready for business. But all these steps won\u2019t be as significant if the customers don\u2019t get to interact with your reseller business. Here are the different ways you can set up an online platform for your reseller business.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media channels: One of the often-used ways of reselling online is by <a href=\"https:\/\/razorpay.com\/learn\/social-networking-platforms-businesses\/\" target=\"_blank\" rel=\"noopener noreferrer\">leveraging social media.<\/a> Resellers use their personal or business accounts on Instagram, Facebook, and Whatsapp to showcase their product range. Orders are then received over direct messages<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-medium wp-image-3606 aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2020\/10\/RS.-5500-DM-NOW-300x300.png\" alt=\"Reselling business\" width=\"300\" height=\"300\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/10\/RS.-5500-DM-NOW-300x300.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/10\/RS.-5500-DM-NOW-150x150.png 150w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/10\/RS.-5500-DM-NOW-768x768.png 768w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/10\/RS.-5500-DM-NOW-1024x1024.png 1024w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/10\/RS.-5500-DM-NOW-370x370.png 370w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/10\/RS.-5500-DM-NOW.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blogs: Resellers can also set up blogs on WordPress, Medium, or personalized websites to set up an online reselling platform. As a reseller, you can post images of your merchandise, details, and other useful information on the blog. People can then place orders via the blog itself<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mini websites: Websites like Wix offer themes and templates to make small-scale websites in a short time. These websites can serve as an e-commerce platform for your reselling business<\/span><\/li>\n<\/ul>\n<p>[bctt tweet=&#8221;Research your target audience\u2019s likes, dislikes, and online habits. For example, homemakers tend to be more active on WhatsApp, whereas GenZ likes to shop from e-commerce sites.&#8221; username=&#8221;Razorpay&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Marketing it right<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No business is complete without effective marketing. Even for reselling businesses, targeted marketing strategies can play a significant role in increasing sales. It is entirely the reseller&#8217;s discretion on how he\/she wants to market their products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the commonly used marketing strategies in reselling are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pricing products lower than the competition<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offering free delivery<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offers like Buy One, Get One<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lucrative messaging like \u201cOffer valid till stocks last\u201d or \u201cLast few pieces left\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer testimonials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Referral discounts<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Finalizing payment channels<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you plan the above steps well, customers will likely engage and buy from your online reselling initiative. However, the last and one of the more crucial steps post receiving orders is processing payments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an online reselling set-up, there might be issues like late payment, sending daily payment reminders, and looking for a consolidated way to accept payments. With Razorpay Payment Suite, you can solve each of these problems in no time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a high-end user interface and consolidated payment setup, you can accept payments seamlessly in no time. Read below to discover which Razorpay products can help your online reseller business.<\/span><\/p>\n<p>Related Read: <a href=\"\u201chttps:\/\/razorpay.com\/learn\/how-to-start-an-online-store\/\u201d\">How To Start an Online Store in 2025: A 10-Step Guide<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Razorpay-The-payment-partner-for-online-resellers\"><\/span><span style=\"font-weight: 400;\">Razorpay: The payment partner for online resellers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Razorpay\u2019s payment suite has a product for every reseller and every platform. Razorpay provides a safe, secure, and hassle-free way to accept payments online. This helps businesses to focus on their venture without worrying about payment-related formalities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our team at Razorpay understands that resellers conduct their business via different channels, as also discussed above. So whether you use a website, a blog, or any social media platform, Razorpay products can assist you everywhere.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Razorpay Payment Links<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Payment Link is one of the simplest ways to accept payments via social media seamlessly. With Razorpay <a href=\"https:\/\/razorpay.com\/payment-links\/\">Payment Links<\/a>, you can accept payments in just two steps. First, generate a link from the Razorpay Dashboard or ePOS app, and second, share it with your clients. Payments can be made within minutes by clicking on the link.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Razorpay Payment Links provide your four major advantages, which ensure timely and accurate payments.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">100% secure ecosystem guarded with <a href=\"https:\/\/razorpay.com\/blog\/what-is-pci-dss-compliance\/\">PCI DSS<\/a> compliance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No prior coding or design knowledge<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More than 100 payment options to a customer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shareable and customizable link for any platform<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Use cases of Razorpay Payment Links<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media seller<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Whatsapp resellers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\" wp-image-3424 aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/09\/Screenshot-2020-09-02-at-3.02.07-PM-e1599719729974-300x156.png\" alt=\"reseller payments\" width=\"458\" height=\"238\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2020-09-02-at-3.02.07-PM-e1599719729974-300x156.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2020-09-02-at-3.02.07-PM-e1599719729974.png 690w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/>If you\u2019re an online reseller showcasing your products on social media, order processing will get significantly simplified with Payment Links. When the customer confirms his order over direct messaging, send him a Razorpay Payment Link. You can also use Payment Links to send reminders for follow-up payments.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Razorpay Payment Buttons<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Razorpay Payment Button is a line of code, added to any website or blog, to facilitate payment acceptance. The best part about <a href=\"https:\/\/razorpay.com\/payment-buttons\/\" target=\"_blank\" rel=\"noopener noreferrer\">Payment Buttons<\/a> is that it doesn\u2019t require any coding or design knowledge. You simply have to copy and paste the code provided by us, and within less than 5 minutes, you will be open for business.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Use cases of Razorpay Payment Buttons<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blogs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Websites\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It embeds a button on your Wix website or WordPress blog, which can be clicked by the customer to check out the order. What\u2019s more, you can choose any of our existing templates or customize a Button of your own!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Razorpay Payment Pages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Razorpay Payment Pages is a way to set up a mini-website for your enterprise in less than 10 minutes. <a href=\"https:\/\/razorpay.com\/payment-pages\/\">Payment Pages<\/a> allow you to add information like product images, descriptions, and prices. You can also add terms and conditions if any. It provides an integrated payment checkout option along with the feature of displaying your products.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Use cases of Razorpay Payment Pages<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Assisting in social media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Substitute for website<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If building a website or starting a blog is not your strong suit, we have something more comfortable for your online reselling business. With our ready-to-use templates, you can accept payments for multiple payment modes.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Razorpay Partner Program<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Apart from assisting your existing reselling initiatives, Razorpay also gives you an opportunity to become a reseller for our brand. This is what we call the <a href=\"https:\/\/razorpay.com\/partners\/\">Razorpay Partner Program<\/a>. <\/span><span style=\"font-weight: 400;\">As a Razorpay Reseller Partner, you will be responsible for referring and integrating Razorpay to other businesses. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y<\/span><span style=\"font-weight: 400;\">ou shall only be held accountable for bringing the clients onboard successfully. Our model works exclusively on commissions earned by our reseller partners, based on their referrals. If you are a merchant who deals and knows online businesses that can benefit from the Razorpay product suite, then join our Razorpay Partner Program today.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Join-Razorpay\"><\/span><span style=\"font-weight: 400;\">Join Razorpay\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Reselling seems to be the next big thing coming up in e-commerce. If you are operating or planning to launch a reseller business, let Razorpay take care of all your payment needs. With our diverse product suite, we can help you make transactions seamless while you focus on expanding your customer base.<\/span><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528FF0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/dashboard.razorpay.com\/signup\">Kickstart Your Reseller Business With Razorpay<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Looking to venture in online reselling business? Read here to know all about online reselling, how to start it and what tools can help you effectively.<\/p>\n","protected":false},"author":151156475,"featured_media":11387,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1387,1383],"tags":[3470],"class_list":{"0":"post-3604","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-payments","8":"category-business","9":"tag-online-business"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/3604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156475"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=3604"}],"version-history":[{"count":15,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/3604\/revisions"}],"predecessor-version":[{"id":15302,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/3604\/revisions\/15302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/11387"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=3604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=3604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=3604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}