{"id":3344,"date":"2020-09-03T16:51:32","date_gmt":"2020-09-03T11:21:32","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=3344"},"modified":"2025-02-25T18:24:22","modified_gmt":"2025-02-25T12:54:22","slug":"create-online-kirana-store","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/create-online-kirana-store\/","title":{"rendered":"Simple way to start an Online Kirana store with Razorpay"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">During the COVID-19 lockdown, Razorpay saw a number of SME businesses &#8211; especially Kirana stores &#8211; going online with our products. We have tried to capture the learnings and experiences of all such Kirana store owners by building this hypothetical situation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When PM Narendra Modi announced a nationwide lockdown on March 24, Mahesh Bansal was still at his shop. The shop, called Bansal Shopping Mart, is a Kirana store in C-Block of Lajpat Nagar, Delhi. Everyone had anticipated that the government would implement a strict measure to safeguard the lives of citizens, but no one seemed prepared for it. While the announcement was still unfolding on his television set, Mahesh saw a swarm of customers approaching his shop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These anxious customers thought no better than to indulge in panic-buying. On enquiring from some of his customers, he realized that two things scared the customers:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The lockdown might affect the availability of essential items in the market, so it was better to hoard as many as possible<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scared of how deadly this virus might turn out to be, customers hereon didn\u2019t want to risk anything by going out to shop<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">That night, as Mahesh and his son, Sanjeev looked at their Kirana stores&#8217; empty shelves, they realized that it was the urgent need of the hour to do something which safeguarded their customers. At the same time, Mahesh had to ensure that his business would not be adversely affected. It was time to go online.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e1577dc03b2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e1577dc03b2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/learn\/create-online-kirana-store\/#Going-online-with-Razorpay-Payment-Pages\" >Going online with Razorpay Payment Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/learn\/create-online-kirana-store\/#Navigating-COVID-with-Razorpay-online-kirana-stores\" >Navigating COVID with Razorpay online kirana stores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/learn\/create-online-kirana-store\/#Razorpay-online-kirana-stores-The-benefits\" >Razorpay online kirana stores: The benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/learn\/create-online-kirana-store\/#Razorpay-online-kirana-stores-The-results\" >Razorpay online kirana stores: The results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/learn\/create-online-kirana-store\/#Take-your-offline-stores-online\" >Take your offline stores online<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Going-online-with-Razorpay-Payment-Pages\"><\/span><span style=\"font-weight: 400;\">Going online with Razorpay Payment Pages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Being present online was a wise thought but its implementation harrowed the father-son duo immensely. They thought of launching an app or a website but when Sanjeev researched, he concluded that this was a mammoth task. With no background or experience in coding, it was impossible to launch an app. Mahesh suggested that they could get a specialized web agency on board but the fees turned out to be too high for the Bansals to afford.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They were one of the many Kirana stores struggling to find their ground in this lockdown. Finally, through a common reference, Sanjeev heard about Razorpay Payment Pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/razorpay.com\/payment-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\">Payment Pages<\/a> by Razorpay is an easy, seamless way to accept online payments without setting up a website or <a href=\"https:\/\/razorpay.com\/docs\/payments\/payment-gateway\/get-started\/\">integrating payment gateways<\/a>. When we launched this product, in 2019, our aim was to enable people to take their business online in a span of 10 minutes. However, this unforeseen circumstance of Coronavirus increased our use-cases by leaps and bounds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Razorpay Payment Pages can be set up in a matter of minutes by following some simple steps. Like Mahesh, any business can modify them as per their needs and desires. Follow the procedure explained below to set up your payment page.<\/span><\/p>\n<p style=\"text-align: center;\">[Recommended Read: <a href=\"https:\/\/razorpay.com\/blog\/payment-pages-online-store-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Build Your Own Online Store with Razorpay Payment Pages]<\/a><\/p>\n<h4>1. Set up your payment page via the Dashboard<\/h4>\n<h4><img decoding=\"async\" class=\"wp-image-3371 size-full aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2020\/09\/01-49.gif\" alt=\"online_kirana_step_1\" width=\"640\" height=\"314\" \/>2. Insert additional details about the business like contact details, guidelines and social media handles<\/h4>\n<h2><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-3369 size-full aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2020\/09\/52-1-14.gif\" alt=\"online_kirana_step_2\" width=\"640\" height=\"314\" \/><\/span><\/h2>\n<h4>3. Add or modify details in the payment checkout tab as per requirement<\/h4>\n<p><img decoding=\"async\" class=\"wp-image-3370 size-full aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2020\/09\/128-148.gif\" alt=\"online_kirana_step_3\" width=\"640\" height=\"314\" \/><\/p>\n<h4>4. Generate the link and copy it to share anywhere<\/h4>\n<h2><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-3372 size-full aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2020\/09\/155-211.gif\" alt=\"online_kirana_step_4\" width=\"640\" height=\"314\" \/><\/span><\/h2>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528FF0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.com\/payment-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\">Create Your Online Store Today<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Navigating-COVID-with-Razorpay-online-kirana-stores\"><\/span><span style=\"font-weight: 400;\">Navigating COVID with Razorpay online kirana stores<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Objectives<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bansal Shopping Mart had three goals in mind when they decided to go online.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Safeguard customers by providing an online shopping experience to them. This included online payments so that there was minimal contact between them and their customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Safeguard the owners &#8211; Mahesh and Sanjeev &#8211; by taking orders online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure that business is unaffected by serving and helping as many customers as possible<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Operations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the C-Block locality of Lajpat Nagar, residents were restless and panicked. Many assumed the worst that lockdown would lead to no availability of food and essential items in the market. The Bansals decided to control the situation since they owned the only grocery store in the vicinity. They sent out a series of Whatsapp messages explaining the situation and launching the Razorpay online Kirana store for everyone\u2019s convenience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\" wp-image-3349 aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2020\/09\/whatsapp_chat-164x300.png\" alt=\"kirana_stores_whatsapp\" width=\"260\" height=\"476\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/09\/whatsapp_chat-164x300.png 164w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/09\/whatsapp_chat-559x1024.png 559w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/09\/whatsapp_chat.png 720w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/>Bansal Shopping Mart had to adapt itself to the COVID situation and abide by lockdown guidelines. They used Razorpay to set the following guidelines for their online store.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customers could place their order between 7 AM &#8211; 11 AM. The owners imposed this restriction because they wanted to take orders in the morning and do deliveries in the evening<\/span><\/li>\n<li style=\"font-weight: 400;\">The payment had to be done online via any of the methods available on the payment page<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bansals used the automated receipt option on the dashboard to ensure all customers got receipts as a sign of <a href=\"https:\/\/razorpay.com\/learn\/order-confirmation\/\">order confirmation<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They did not hire any extra personnel for deliveries, because labour wasn\u2019t available easily due to COVID. Both Mahesh and Sanjeev would go around the C-block, delivering groceries to houses. They always maintained the no-contact delivery protocol by leaving the bags at the doorsteps<\/span><\/li>\n<\/ul>\n<p>Related Read: <a href=\"\u201chttps:\/\/razorpay.com\/learn\/how-to-start-an-online-store\/\u201d\">How To Start an Online Store in 2025: A 10-Step Guide<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Razorpay-online-kirana-stores-The-benefits\"><\/span><span style=\"font-weight: 400;\">Razorpay online kirana stores: The benefits<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When Mahesh chose Razorpay to set up his online Kirana store, he got the following benefits.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Extensive product listings<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Payment pages allow you to list multiple items along with their image and description. Apart from this, businesses can design multiple payment pages catering to specific segments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the help of his son, Mahesh made four payment pages catering to the four main categories of essential goods. These four categories included food, cleaning and household, staples, and beverages.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">No coding requirements<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Setting up a payment page is extremely simple and requires no additional coding knowledge. One can simply fill the details given on our existing templates and customise it as per their needs. You can set up your venture&#8217;s payment page in less than 10 minutes.<\/span><\/p>\n<p>[bctt tweet=&#8221;Setting up a payment page is extremely simple and requires no additional coding knowledge. One can simply fill the details given on our existing templates and customise it as per their needs.&#8221; username=&#8221;Razorpay&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The idea for an online store struck Mahesh on the night of 27th. By 28th morning, he had discussed the plan with his son and decided to move ahead. By 28th afternoon, they had all four payment pages set up, ready for business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Customised purchase controls<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With payment pages, anyone can set a limit to the minimum and maximum transaction amount, the least number of products customers can purchase and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since Mahesh was short on workforce and needed to cover his costs, he set a minimum purchase limit of Rs. 100 on the payment pages. Anything above Rs. 100 would ensure home delivery by Mahesh and his son.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Enriching mobile experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The customer today is going mobile-first. Thus, it becomes essential for businesses to provide their consumers with a dynamic mobile experience. Keeping this in mind, Razorpay payment pages are compatible on all mobile devices and allow users to choose from multiple payment options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mahesh and his son used Whatsapp to float their payment pages to their regular customers and asked them to forward it further. Consumers were able to pay from their UPI IDs, <a href=\"https:\/\/razorpay.com\/learn\/mobile-wallet\/\">mobile wallets<\/a>, cards as well as from net banking.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Intuitive reporting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Payment pages enable you to receive real-time insights for each transaction that takes place. The dashboard provides information which can help you assess situations and make better business decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mahesh\u2019s son was concerned about this change of going online so he kept a close eye on the dashboard insights. After analysing consumer drop-offs and products sold, he was able to take a call on how to regulate their online Kirana store.<\/span><\/p>\n<p style=\"text-align: center;\">[Also Read: <a href=\"https:\/\/razorpay.com\/learn\/payment-button-wordpress-shopify-wix\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Add a Payment Button to Your Website &amp; Accept Online Payments with Ease]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Razorpay-online-kirana-stores-The-results\"><\/span><span style=\"font-weight: 400;\">Razorpay online kirana stores: The results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By taking their business online, Bansal Grocery Mart saved a large number of citizens from indulging in panic buying and hoarding. The unprecedented time of COVID was a challenge to individuals and businesses alike. But people like Mahesh and Sanjeev Bansal used online stores to help themselves and others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Razorpay payment pages, the Bansals (and hundreds of online kirana stores owners) achieved the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">From April to June, the Bansals served 3800 online orders from C-Block residents<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They were able to complete all deliveries without exchanging any cash or coming in contact with any customer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their monthly sales increased by 48% as compared to February and March, the pre-lockdown months<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They were able to analyze the drop-offs and low demand products from Dashboard analytics and changed their strategies accordingly<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Take-your-offline-stores-online\"><\/span><span style=\"font-weight: 400;\">Take your offline stores online<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This pandemic has taught us to be ready for the worst. At Razorpay, we are proud of the fact that our payment pages assisted 3000 small businesses like Bansal Grocery Mart in their endeavour to help and protect others. With online selling and no-contact workplaces picking momentum, we encourage all businesses to set up their online front, in these times of uncertainty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sign up for <a href=\"https:\/\/razorpay.com\/payment-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\">Payment Pages<\/a> today to take your venture online.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the COVID-19 lockdown, Razorpay saw a number of SME businesses &#8211; especially Kirana stores &#8211; going online with our products. We have tried to capture the learnings and experiences of all such Kirana store owners by building this hypothetical situation. When PM Narendra Modi announced a nationwide lockdown on March 24, Mahesh Bansal was<\/p>\n","protected":false},"author":151156475,"featured_media":11606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1387,3434],"tags":[2568],"class_list":{"0":"post-3344","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-payments","8":"category-ecommerce","9":"tag-payment-pages"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/3344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156475"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=3344"}],"version-history":[{"count":27,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/3344\/revisions"}],"predecessor-version":[{"id":16170,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/3344\/revisions\/16170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/11606"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=3344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=3344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=3344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}