{"id":3034,"date":"2020-07-28T14:06:53","date_gmt":"2020-07-28T08:36:53","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=3034"},"modified":"2025-05-23T14:42:27","modified_gmt":"2025-05-23T09:12:27","slug":"small-businesses-msme-amazon-sell","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/small-businesses-msme-amazon-sell\/","title":{"rendered":"How Small Businesses Can Sell on Amazon"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Amazon helps third-party businesses sell products on their online store. But why should small businesses sell on Amazon?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because Amazon is the largest online retailer in the world and the e-commerce giant generated around $280 Billion in revenue in 2019. Also, 50 percent of all sales on Amazon comes directly from independent sellers.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d284841a4cb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d284841a4cb\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/learn\/small-businesses-msme-amazon-sell\/#Benefits-of-selling-on-Amazon\" >Benefits of selling on Amazon<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/learn\/small-businesses-msme-amazon-sell\/#1-Seller-Central-for-small-businesses\" >1. Seller Central for small businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/learn\/small-businesses-msme-amazon-sell\/#2-Sell-to-a-global-audience\" >2. Sell to a global audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/learn\/small-businesses-msme-amazon-sell\/#How-small-businesses-can-sell-on-Amazon\" >How small businesses can sell on Amazon<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/learn\/small-businesses-msme-amazon-sell\/#1-How-small-businesses-can-register-their-seller-account-on-Amazon\" >1. How small businesses can register their seller account on Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/learn\/small-businesses-msme-amazon-sell\/#2-How-small-businesses-can-list-their-products-on-Amazon\" >2. How small businesses can list their products on Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/razorpay.com\/learn\/small-businesses-msme-amazon-sell\/#3-How-small-businesses-can-add-product-details-on-Amazon\" >3. How small businesses can add product details on Amazon\u00a0\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/razorpay.com\/learn\/small-businesses-msme-amazon-sell\/#Whats-next-for-small-businesses\" >What&#8217;s next for small businesses?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/razorpay.com\/learn\/small-businesses-msme-amazon-sell\/#Fees-for-selling-on-Amazon\" >Fees for selling on Amazon<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/razorpay.com\/learn\/small-businesses-msme-amazon-sell\/#1-Easy-ship-fees-on-Amazon\" >1. Easy ship fees on Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/razorpay.com\/learn\/small-businesses-msme-amazon-sell\/#2-Self-fees-and-shipping-charges-on-Amazon\" >2. Self fees and shipping charges on Amazon\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/razorpay.com\/learn\/small-businesses-msme-amazon-sell\/#3-FBA-fees-on-Amazon\" >3. FBA fees on Amazon\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/razorpay.com\/learn\/small-businesses-msme-amazon-sell\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Benefits-of-selling-on-Amazon\"><\/span><span style=\"font-weight: 400;\">Benefits of selling on Amazon<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-Seller-Central-for-small-businesses\"><\/span><span style=\"font-weight: 400;\">1. Seller Central for small businesses<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Seller central is a one-stop-shop portal for managing your account, and everything to help you navigate your business.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manage your inventory and update your listings<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get custom reports and track your progress<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use selling partner support and open help tickets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Track of the daily sales of your products on Amazon<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2-Sell-to-a-global-audience\"><\/span><span style=\"font-weight: 400;\">2. Sell to a global audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon Global Selling allows small businesses or sellers to reach customers in more than 100 countries. Use Amazon&#8217;s advertising solutions to reach and engage with your customers. The Ads show up on the first page of search results or <a href=\"https:\/\/razorpay.com\/learn\/what-is-product-detail-page\/\">product details pages<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Signing up on Amazon will help small businesses get paid support from the company assigned third party professionals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, Amazon has 300 million active customers in more than 180 countries, 195 million monthly unique visitors (in the U.S. alone) and $1.5 billion reported sales by third-party businesses during Prime Day 2018.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-small-businesses-can-sell-on-Amazon\"><\/span><span style=\"font-weight: 400;\">How small businesses can sell on Amazon<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-How-small-businesses-can-register-their-seller-account-on-Amazon\"><\/span><span style=\"font-weight: 400;\">1. How small businesses can register their seller account on Amazon<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To become an Amazon seller, individuals must keep their <a href=\"https:\/\/razorpay.com\/gst-number-search\/\">GST Number<\/a>, PAN card and current bank account details handy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are an Individual business and have not registered for GST, then you need not worry because <a href=\"https:\/\/razorpay.com\/learn\/gst-registration-eligibility-process-documents-and-penalties\/\">registering for GST<\/a> is a straightforward process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you <\/span><span style=\"font-weight: 400;\">register<\/span><span style=\"font-weight: 400;\">, you will get access to Amazon&#8217;s one-stop portal called seller central.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re wondering how to include profit margins and get real-time GST inclusive &amp; exclusive rates for your e-commerce products you can check out our <\/span><a href=\"https:\/\/razorpay.com\/gst-calculator\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">free GST calculator<\/span><\/a><\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Related Read: How to Get Business Pan Card?&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:332543,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14277081},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;10&quot;:1,&quot;12&quot;:0,&quot;15&quot;:&quot;Calibri&quot;,&quot;19&quot;:0,&quot;21&quot;:0}\">Related Read: <a href=\"https:\/\/razorpay.com\/learn\/company-permanent-account-number-pan-card\/\">How to Get a Business Pan Card?<\/a><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-How-small-businesses-can-list-their-products-on-Amazon\"><\/span><span style=\"font-weight: 400;\">2. How small businesses can list their products on Amazon<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After completing the registration, small businesses or sellers need to list their products on Amazon (Amazon provides listing tools on Seller Central).\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Small businesses can also upload their listings of products in bulk if they use a professional seller account or they can do the same by using third-party systems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proper listing of your products on Amazon can help small businesses reach millions of customers, and your products can also become eligible for Amazon Prime.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon also provides the option to advertise your products to reach relevant audiences.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-How-small-businesses-can-add-product-details-on-Amazon\"><\/span><span style=\"font-weight: 400;\">3. How small businesses can add product details on Amazon\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The product detail page is where customers can view all products sold on Amazon. There&#8217;s a higher chance that many sellers or small businesses will offer your products, but you can always stand out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To sell successfully on Amazon small businesses need to figure out the best way your customers can find your products, discover answers to their questions and make a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips for small businesses:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not exceed 200 characters in the title\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Capitalise the first letter of every word<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve your description with relevant keywords<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use high-quality images (1000 x 1000 pixels)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use different picture variations\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use short and descriptive sentences to highlight key features<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add featured offer button on your page<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Whats-next-for-small-businesses\"><\/span><span style=\"font-weight: 400;\">What&#8217;s next for small businesses?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After completing the registration, listings and product details, small businesses should wait till the order is placed for their products. Amazon will send an email about the sale, or you can also track on your seller central dashboard.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If small businesses choose &#8216;Fulfillment by Amazon&#8217; (FBA), then the ecommerce giant will take care of storage, picking, packing, shipping and customer inquiries, too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And non-FBA accounts come with the &#8216;Easy Ship&#8217; option, which means Amazon will pick products from sellers and deliver them to the customer. Also, sellers can avail Prime benefits if they can deliver orders the same day to their customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let&#8217;s talk about payments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The payment for your sold products will be deposited in your account every 14 days, and can also track your accumulated balance in your Seller Central account.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fees-for-selling-on-Amazon\"><\/span><span style=\"font-weight: 400;\">Fees for selling on Amazon<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The fees depend on the fulfilment channel you are using to deliver orders.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-Easy-ship-fees-on-Amazon\"><\/span><span style=\"font-weight: 400;\">1. Easy ship fees on Amazon<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Referral fee &#8211; starts from two percent\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Closing fee &#8211; varies by product price range<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shipping fee &#8211; varies by item volume and distance (Starts at Rs. 38 per item shipped)<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2-Self-fees-and-shipping-charges-on-Amazon\"><\/span><span style=\"font-weight: 400;\">2. Self fees and shipping charges on Amazon\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Amazon referral fee &#8211; same as the easy ship\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Closing fee &#8211; similar as easy ship<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shipping Cost &#8211; depends on the third-party carrier of your choice<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3-FBA-fees-on-Amazon\"><\/span><span style=\"font-weight: 400;\">3. FBA fees on Amazon\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Amazon referral fee &#8211; same as easy ship\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Closing fee &#8211; reduced closing fee for FBA<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shipping fee &#8211; reduced shipping fee for FBA\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">FBA <\/span><span style=\"font-weight: 400;\">specific Fees<\/span><span style=\"font-weight: 400;\"> &#8211; pick, pack and storage fees<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Note:<\/strong> Small businesses can also <\/span><span style=\"font-weight: 400;\">calculate their profit on Amazon<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Brick and mortar stores are closing up due to restrictions caused by the pandemic and retailers with a robust digital strategy are bound to stand out, sell and survive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The SARS outbreak was responsible for the meteoric rise of ecommerce platforms like Alibaba. As an Individual business or seller, the price of selling online is very reasonable, and in the current environment, the right decision to battle uncertainty and earn money.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon has 300 million active customers in more than 180 countries, 195 million monthly unique visitors (in the U.S. alone) and $1.5 billion reported sales by third-party businesses during Prime Day 2018.<\/p>\n","protected":false},"author":151156461,"featured_media":3035,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3433,3434],"tags":[],"class_list":{"0":"post-3034","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-freelancers-unregistered-businesses","8":"category-ecommerce"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/3034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156461"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=3034"}],"version-history":[{"count":11,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/3034\/revisions"}],"predecessor-version":[{"id":17521,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/3034\/revisions\/17521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/3035"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=3034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=3034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=3034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}