{"id":2922,"date":"2020-06-22T12:54:49","date_gmt":"2020-06-22T07:24:49","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=2922"},"modified":"2024-07-23T11:51:25","modified_gmt":"2024-07-23T06:21:25","slug":"10-ways-improve-ecommerce-website-design-boost-conversions","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/10-ways-improve-ecommerce-website-design-boost-conversions\/","title":{"rendered":"10 Ways to Improve Your E-Commerce Website Design to Boost Conversions"},"content":{"rendered":"

In a world driven by aesthetics, good design is non-negotiable. Design is what gives that nudge to make the purchase, especially when it comes to an e-commerce website. It is what differentiates a \u2018brand\u2019 from just another product on the internet.\u00a0<\/span><\/p>\n

“Design is not just what it looks like and feels like. Design is how it works.”\u00a0<\/span><\/p>\n

– Steve Jobs, co-founder of Apple, Inc.<\/span><\/p><\/blockquote>\n

In the e-commerce world, especially, the decision-making process of the customer can be heavily influenced by design. After all, a good presentation is what appeals to the eye.\u00a0<\/span><\/p>\n

Just how important is design?<\/span><\/i><\/p>\n

A study by Forrester shows that whether you have an established e-commerce website or an online store, you can<\/span> boost customer conversion rates up to 400%<\/b> just with a frictionless user interface!<\/span><\/p>\n

The fight for the top spot in e-commerce is fiercer than ever before. To stay on top of their competition, businesses must find ways to innovate and impress their customers. A great design can go a long way in forming a lasting impression. So, here are a few hacks to take your e-commerce website design a few notches higher!<\/span><\/p>\n

Mobile-optimized e-commerce websites<\/span><\/h2>\n

The most important factor to keep in mind while designing websites in today\u2019s age is to make sure they are tailored to fit a mobile view. Most website visits are garnered by customers casually surfing the internet via their smartphones and tablets.<\/span><\/p>\n

Statista claims that mobile devices account for 48 percent of all webpage views. Having a mobile-optimized website can help you boost your conversions<\/a> greatly, too.<\/span><\/p>\n

What\u2019s more, all new sites are being indexed using Google\u2019s mobile-first indexing. The world\u2019s biggest search engine, Google\u2019s crawling, indexing, and ranking systems now use the mobile version of your page to rank your e-commerce website for mobile-initiated searches.<\/span><\/p>\n

Minimize loading time\u00a0<\/span><\/h2>\n

The average attention span of a human being has dropped to 8 seconds and if that isn\u2019t alarming, we don\u2019t know what is. Companies now have to think harder to catch the attention of fleeting minds.\u00a0<\/span><\/p>\n

People are busy and expect quick responses. This is why loading time plays a huge role in customer acquisition. A slow website can cause most of your customers to abandon their purchase and move on to other options. According to CrazyEgg, a one-second delay decreases customer satisfaction by 16% and 7% loss in conversion.\u00a0<\/span><\/p>\n

One tip is to use applications to compress CSS and JS files to optimize your e-commerce website design. You can also look to enhance server response times by looking for performance bottlenecks.<\/span><\/p>\n

Provide social proof<\/span><\/h2>\n

Customers always love to see some proof whether the product works before they make a purchase. And, who better than a customer who already enjoys your product?<\/span><\/p>\n

Customer testimonials and reviews are an important part of the e-commerce industry. In fact, 68% of Generation Z analyzes and inspects reviews before making a purchase.\u00a0<\/span><\/p>\n

Here are a few tips to make the best of your customer testimonials:<\/span><\/p>\n