{"id":2827,"date":"2022-06-05T11:36:54","date_gmt":"2022-06-05T06:06:54","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=2827"},"modified":"2026-02-09T16:39:06","modified_gmt":"2026-02-09T11:09:06","slug":"freelancers-facebook-marketplace-shop-money","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/freelancers-facebook-marketplace-shop-money\/","title":{"rendered":"Earn money from Facebook Page as a Freelancer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Today Facebook has over 2.93 billion monthly active users, which makes it the most prominent social media network in the world.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6617\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/06\/statistic_facebook_-number-of-monthly-active-users-worldwide-2008-2022.png\" alt=\"Facebook active users 2022\" width=\"499\" height=\"371\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/06\/statistic_facebook_-number-of-monthly-active-users-worldwide-2008-2022.png 1000w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/06\/statistic_facebook_-number-of-monthly-active-users-worldwide-2008-2022-300x223.png 300w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">According to<a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noopener\"> Statista 2022 Facebook survey<\/a>, almost 3 billion people were using at least one of Facebook&#8217;s core products (Facebook, WhatsApp, Instagram, or Messenger) during the last reported quarter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that is why Facebook can offer freelancers, homepreneurs and even large e-commerce companies a plethora of opportunities to sell their products or services. Here are some of the popular ways to sell on Facebook:\u00a0<\/span><\/p>\n<h2><strong>6 Ways to Earn money from Facebook<\/strong><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Facebook Marketplace<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can call it the Craigslist of Facebook. But the Facebook marketplace is a good option if you are looking to sell your old belongings, renting out your place, selling your old bike, etc. To kickstart, go to Facebook Marketplace and click the button &#8216;Sell something&#8217;.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Facebook Shop\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Facebook shop is an initiative by Facebook to help small businesses, which allows users to sell their products via their Facebook page. To add this tab on your Facebook page, switch to the shopping template and select the &#8216;Shop&#8217; option on your business page.\u00a0<\/span><\/p>\n<p><em><strong>Here&#8217;s how you can add your product:\u00a0<\/strong><\/em><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Step 1:<\/strong> Click the shop tab and press add product.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Step 2:<\/strong> Update your product title.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Step 3:<\/strong> Select your product images or short videos and upload.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Step 4:<\/strong> Add product information and other features.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Step 5:<\/strong> Add your inventory count.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Step 6:<\/strong> Recheck and add delivery options, return policies categories, etc.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Step 7:<\/strong> Press save<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Note:<\/strong> <em>Your product should follow Facebook&#8217;s policies. Updated products are displayed in the store after 24 hours. <\/em><\/span><\/p>\n<h4 style=\"text-align: center;\"><b><i>Difference between Facebook Shop and Facebook Marketplace<\/i><\/b><\/h4>\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Facebook Shop<\/b><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><b>Facebook Marketplace<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Businesses need a Facebook business page to enable the \u2018Shop\u2019 tab<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Facebook Marketplace is a default preset that is available for everyone<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Customers can buy a product from a businesses\u2019 Facebook page<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Facebook Marketplace connects buyers with sellers<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">A game-changer for the eCommerce industry\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mainly focuses on users\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Enables unlimited product catalogue and customisable inventory<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Best place to sell vintage items, Pre-owned bikes, listing properties, etc.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">3. Website builders for Facebook<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating a Facebook Store via Facebook also has a unique set of flaws. Improper synchronisation of payment methods, low-quality product images can be a roadblock for sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A website builder maintains the balance of these itsy bitsy frustrations with its advanced functionalities, which helps you to manage your store easily.\u00a0<\/span><\/p>\n<p>Freelancers can accept payments without a website by using <a href=\"https:\/\/razorpay.com\/payment-pages\/\">Razorpay payment pages<\/a> for many clients and <a href=\"https:\/\/razorpay.com\/payment-links\/\">Razorpay payment links<\/a> for individual clients.<\/p>\n<p><span style=\"font-weight: 400;\">Also, you can direct your customers to your website or ask them to checkout on Facebook Shop. Website builders like Shopify help users to quickly set up their Facebook store and have exceptional features and functions to boost your businesses&#8217; online presence.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Develop an app on Facebook\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are a freelancer who is willing to invest in technology, then Facebook can be the right platform for your business. Freelancers can create engaging web applications using metrics and learning on Facebook, or you can always hire skilled developers for the same.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a sneak peek of<\/span><a href=\"https:\/\/developers.facebook.com\/docs\/development\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Facebook for developers process<\/span><\/a><span style=\"font-weight: 400;\">. These documents explain how to register, configure, and develop your app so you can successfully use Facebook&#8217;s products, APIs, and SDKs.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Become an Influencer on Facebook<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The term &#8216;Influencer&#8217; might sound cliche as the current situation has drawn flank on many celebrities. Here&#8217;s the bright side; everybody is online! According to a<\/span><a href=\"https:\/\/www.statista.com\/statistics\/1114459\/india-coronavirus-impact-on-weekly-usage-time-of-social-networking-apps\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> report by Statista<\/span><\/a><span style=\"font-weight: 400;\">, users have used social networking applications for approximately five hours between March 28 and April 3, 2020.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a digital population of more than 700 million in India and a billion active users think of the wonders a freelancer can do on Facebook. Upgrade your copywriting skills, and spread the right word.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Affiliate marketing on Facebook\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Affiliate marketers stay relevant and stick to a particular product or service, whereas an influencer on Facebook can promote multiple products and services. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To earn money, you have to select a product or service from any affiliate marketing website like Amazon and Razorpay.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Copy the link and share across your network, the code in the link will detect every conversion and reward you as per company standards.<\/span><\/p>\n<p>Related Read: <a href=\"https:\/\/razorpay.com\/learn\/gst-registration-guide-freelancers\/\">GST For Freelancers: Registration Process, Rates and Calculations<\/a><\/p>\n<h2><strong>How to Monetise your content from Facebook<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Content shared from pages, accounts, and users is an integral part of Facebook&#8217;s ecosystem.\u00a0 <\/span><span style=\"font-weight: 400;\">With<\/span><a href=\"https:\/\/www.facebook.com\/business\/learn\/lessons\/how-make-money-facebook\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Facebook&#8217;s monetisation tools<\/span><\/a><span style=\"font-weight: 400;\"> individuals and organisations can generate more meaningful and reliable revenue over time.\u00a0<\/span><\/p>\n<p><em><strong>Eligibility for monetisation:\u00a0<\/strong><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apply to any Facebook tools that allow you to make money from your content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creator Studio gives you a quick way to keep track of your eligibility status.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To check your status and learn how to apply, go to the Facebook section in the<\/span><a href=\"https:\/\/business.facebook.com\/creatorstudio\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> creator studio<\/span><\/a><span style=\"font-weight: 400;\">, select the Monetisation tab and click overview.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Earn money from In-stream ads\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say your <a href=\"https:\/\/razorpay.com\/learn\/what-is-freelancing\/\">freelancing <\/a>videos generate more than 10,000 views. By including In-stream ads in your videos will help you earn money from Facebook, which will be determined by number views and reputation of the advertiser. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">More video views will help generate more revenue. <\/span><span style=\"font-weight: 400;\">Users can also customise ad placements. In-stream ads work better for longer videos and suitable content for advertisers.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Earn money from fan subscriptions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pages with a large and active following who are interested in offering exclusive bonus content can add a paid subscription to their pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fan subscriptions will allow legit followers who care most about your page to directly fund it through monthly, recurring payments that you set.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Earn money from branded content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Freelancers can generate revenue by collaborating with brands by publishing featured content and also promote products on their page. Brands and page owners can use the &#8216;Brand Collabs Manager&#8217; and make their collaboration more impactful.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Earn money from subscription groups<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Group admins with an active community, subscription groups, enable group admins to sustain themselves through subscriptions. <\/span><\/p>\n<h2><strong>How should freelancers market themselves on Facebook?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Before you start, make sure your product\/service complies with Facebook&#8217;s policies, you have the right pricing, know your target audience and can convince people to buy through great copywriting.<\/span><\/p>\n<p><em><strong>Here&#8217;s your marketing checklist:<\/strong><\/em><\/p>\n<h3>1. Create engaging content<\/h3>\n<p>A page that screams out &#8216;Buy&#8217; is like Netflix without Narcos.\u00a0Basic psychology, people frequently visit the page that has unique content. It makes them feel about the business owner (You), they build a persona, and the sale depends on that image. So who are you going to be?<\/p>\n<h3>2. Free giveaway<\/h3>\n<p><span style=\"font-weight: 400;\">I remember, Milo, a chocolate malt beverage company organised a 400-meter running competition in my school, and everybody participated for fun. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, the fastest won medals, but the remaining participants received a magnet dinosaur and unlimited Milo drinks. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Who&#8217;s crying now? Everybody was happy, and perhaps, the only reason I&#8217;m pointing it out today.\u00a0<\/span><span style=\"font-weight: 400;\">Freelancers need to find out the most active and responsible person on their page and make them feel special. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rewarding your engaged audience will encourage more conversation on your page, and one day you might have an army of brand guardians.<\/span><\/p>\n<h3>3. Encourage users to generate content<\/h3>\n<p><span style=\"font-weight: 400;\">Our generation eats and sleeps memes, even the ones who pronounce it &#8216;may-may&#8217; are part of this new culture rage. If your business is good at humour, then there&#8217;s no harm in exploring memes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whereas, product testimonials posts, callouts, reviews, and customers tags can always inspire people to remain glued to your page. <\/span><span style=\"font-weight: 400;\">But don&#8217;t limit yourself to polls, selfie contests, Q&amp;As. Make new ones and &#8216;slay them may-mays&#8217;.\u00a0<\/span><\/p>\n<h3>4. Sponsored content and ads<\/h3>\n<p><span style=\"font-weight: 400;\">Organic content is considered as the stronghold of any business, but paid posts adds extra flairs to your suite.\u00a0<\/span><\/p>\n<p><em><strong>Here&#8217;s what you need to remember before you jump in:<\/strong><\/em><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Run a pilot campaign<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Craft the right message\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Address the pain point<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find the catalyst of your product\/service<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a lead magnet\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">It is like the Pareto Principle: 80 percent of your income comes from 20 percent of your effort, but you need to figure out how and where to utilise the 20 percent effort.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, the new algorithm changes on Facebook&#8217;s news feed has got everyone worried. Yes, the social media giant will prioritise posts from friends and families over branded content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, don&#8217;t keep all of your eggs in one single basket, distribute them. <\/span><\/p>\n<h5>Other Social Media Money making Guide:<\/h5>\n<ul>\n<li><a href=\"https:\/\/razorpay.com\/learn\/freelancers-money-instagram\/\">Earn Money on Instagram<\/a><\/li>\n<li><a href=\"https:\/\/razorpay.com\/learn\/freelancers-money-whatsapp\/\">Earn Money on whatsapp<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Facebook has more diverse options for freelancers to make money. But before you start, make sure your product\/service complies with Facebook&#8217;s policies.<\/p>\n","protected":false},"author":151156461,"featured_media":11450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3433],"tags":[3365],"class_list":{"0":"post-2827","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-freelancers-unregistered-businesses","8":"tag-freelancer"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/2827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156461"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=2827"}],"version-history":[{"count":8,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/2827\/revisions"}],"predecessor-version":[{"id":16248,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/2827\/revisions\/16248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/11450"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=2827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=2827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=2827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}