{"id":2715,"date":"2020-05-29T00:28:18","date_gmt":"2020-05-28T18:58:18","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=2715"},"modified":"2020-06-03T18:48:23","modified_gmt":"2020-06-03T13:18:23","slug":"e-book-email-marketing-101-for-beginners","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/e-book-email-marketing-101-for-beginners\/","title":{"rendered":"E-book: Email Marketing 101 For Beginners"},"content":{"rendered":"<div>Email marketing can prove to be one of the best tools to be on top of your customers\u2019 minds. Infact<span style=\"font-size: 19px;\">, 73% of millennials prefer <\/span><span style=\"font-size: 19px;\">businesses to communicate with them via an email.\u00a0<\/span><\/div>\n<ul>\n<li>In 2019, global email users amounted to 3.9 billion users. This figure is set to grow to\u00a04.3 billion users by 2023<\/li>\n<li>81% of SMBs rely on email as their primary customer acquisition channel and 80% SMBs use emails for retention activities<\/li>\n<li>Emails with personalized subject lines generate\u00a050% higher open rates<\/li>\n<li>49% of consumers said that they would like to receive promotional emails from their favourite brands on a weekly basis<\/li>\n<\/ul>\n<div>If you&#8217;re looking out to create a working email marketing strategy for your business, this ebook is for you!<\/div>\n<h2>What&#8217;s Inside<\/h2>\n<h3>Documentation of a strategy<\/h3>\n<p>A step-by-step guide right from the moment you start brainstorming until the time you measure the impact and the result. <span style=\"font-weight: 400;\">Get quick takeaways and pro-tips throughout to make the best of your efforts.\u00a0<\/span><\/p>\n<h3>Tips &amp; Myths<\/h3>\n<div>Find out what are your customers expecting. Learn what brings in maximum open rates click-through rates.<\/div>\n<h3>Introduce a new addiction<\/h3>\n<p>Know how to create emails that people look forward to. Understand the most important components and find the key to stand out from a heap of emails in your customer&#8217;s inbox.<br \/>\n<!-- [if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]--><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n\tportalId: \"5558946\",\n\tformId: \"909f5687-6596-488c-88f5-e090689e0f1b\"\n});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is one of the most powerful tool there is. Download this e-book to learn how to build a strategy to acquire and retain your customers.<\/p>\n","protected":false},"author":151156465,"featured_media":2166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3370],"tags":[2681,1574,2868,2297],"class_list":{"0":"post-2715","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-resources","8":"tag-business-strategy","9":"tag-content-marketing","10":"tag-digital-marketing","11":"tag-email-marketing"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/2715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156465"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=2715"}],"version-history":[{"count":3,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/2715\/revisions"}],"predecessor-version":[{"id":2718,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/2715\/revisions\/2718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/2166"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=2715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=2715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=2715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}