{"id":2652,"date":"2020-05-14T15:36:13","date_gmt":"2020-05-14T10:06:13","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=2652"},"modified":"2024-07-23T11:55:09","modified_gmt":"2024-07-23T06:25:09","slug":"how-to-use-tiktok-to-scale-your-ecommerce-business","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/how-to-use-tiktok-to-scale-your-ecommerce-business\/","title":{"rendered":"How to Use TikTok to Scale Your E-commerce Business"},"content":{"rendered":"

For some, TikTok is perhaps a passing fad; for others, TikTok is a mere recreation. Whatever side you\u2019re on, it\u2019s impossible to deny the effectiveness of TikTok, the app that will serve as a much-needed bridge to the next generation.<\/span><\/p>\n

If TikTok wasn\u2019t already popular enough, the COVID-19 situation and the home quarantine has brought in more popularity than ever before to this entertainment platform. With a rising penchant for byte-sized music, TikTok has become the ideal playground for businesses of the future.<\/span><\/p>\n

The Chinese parent company ByteDance currently has over 800 million active users and 1.5 billion total users worldwide! What\u2019s more interesting? 41% of TikTok users are aged between 16 and 24, making it the next big thing for business owners to connect to their target audience across the globe.\u00a0<\/span><\/p>\n

What makes TikTok tick?<\/span><\/h2>\n

While TikTok initially started off with its Vine-like length of 6 seconds per video, with the app\u2019s raging popularity came many changes, including the increase of video length to 15 seconds. You can also string four videos together for a total of 60 seconds. It\u2019s the ultimate in instant gratification with short bites of entertainment ideal for mobile consumption. This and the quality of content on offer is what makes TikTok so compelling.<\/span><\/p>\n

\"tiktokTikTok provides a very unique offering with a combination of a clever algorithm and an addictive UI that makes it almost impossible to keep track of time. TikTok\u2019s UI is specifically designed to increase viewership and engagement. The app might look random at large but with more frequent use, it intelligently suggests content that you may be interested in.<\/span><\/p>\n

One more reason for the widespread popularity of TikTok is perhaps its unparalleled ability to tie people from all parts of the world together. TikTok offers a level playing field to all users alike and guarantees exposure to users across all continents.<\/span><\/p>\n

Music lies at TikTok\u2019s core, and its users can post videos with background tunes from popular acts from movies and music albums alike. Its emphasis on music has given TikTok an edge over Instagram and Snapchat and has cut through to younger audiences.\u00a0<\/span><\/p>\n

The widespread popularity of TikTok can also be attributed to its cross-platform sharing. Across different social media platforms, we can see users downloading TikTok videos and sharing it on other platforms like Instagram and Facebook. This voluntary sharing can be due to the short format of videos, too.\u00a0<\/span><\/p>\n

Younger celebrities and popular influencers– from Kylie Jenner to Deepika Padukone are a part of TikTok and indulge in a variety of endorsements in a \u2018relatable\u2019 manner. A combination of all these features makes TikTok incredibly entertaining and explains its phenomenal download rate among 16 to 24-year-olds.<\/span><\/p>\n

TikTok and e-commerce: A match made in heaven<\/span><\/h2>\n

75% of younger-aged consumers shop online on their mobile phones! The advent of many online marketplaces such as IG Shop and Facebook Marketplace has only encouraged more users to shop online.\u00a0 If you own an e-commerce business, online marketplaces could potentially be an untapped market for you, especially if you want your marketing to be subtle, yet effective.<\/span><\/p>\n

\u00a0\u2018Marketing fatigue\u2019 is a problem of the current generation where they are tired of witnessing ads and marketing pitches everywhere they go, especially on social media. Over time, business owners have faced increasing difficulty in marketing their products in a fun, creative way and TikTok has made it easier on them by providing creative avenues for marketing.<\/span><\/p>\n

With novel methods such as face filters, visual effects, emoji stickers, etc, TikTok can be a great platform for you to connect with innovative advertisements for the younger generation.\u00a0<\/span><\/p>\n

How to advertise your e-commerce business on Tiktok<\/span><\/h2>\n

Below are the different kinds of advertising options on TikTok. You can choose which ones will best suit your requirements and proceed to optimize the same accordingly.<\/span><\/p>\n