{"id":2115,"date":"2020-01-29T15:51:00","date_gmt":"2020-01-29T10:21:00","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=2115"},"modified":"2024-06-12T16:21:58","modified_gmt":"2024-06-12T10:51:58","slug":"trending-ecommerce-preferences-generation-z","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/trending-ecommerce-preferences-generation-z\/","title":{"rendered":"How E-Commerce Companies Can Sell to Generation Z"},"content":{"rendered":"

Just when we thought we were perfecting millennial preferences, there\u2019s another generation hot on our toes. Yes, we\u2019re talking about Generation Z.\u00a0<\/span><\/p>\n

Gen Z is the newest generation to be named and was born between 1995 and 2015. They are currently between 4-24 years old and taking a solid stand as the fastest-growing demographic.<\/span><\/p>\n

The widespread use of the internet has started to give us fresh instances on the changing tastes of the upcoming generations. Bear in mind, this is the first generation that is purely born into the digital world. There\u2019s very little chance that most of them know a world before the internet and social media.<\/span><\/p>\n

Generation Z is exactly how complicated as you would expect them to be. We took a look at their numbers and we could infer that they are a generation with high expectations, changing tastes and shifting loyalties.<\/span><\/p>\n

While most of Generation Z hasn\u2019t joined the workforce yet, brands have been strategizing for years on how they can cater to Gen Z\u2019s needs efficiently. According to Gen Z planet, they possess close to $300 billion in direct purchasing power!<\/span><\/p>\n

It won\u2019t be completely false to say that some of Gen Z\u2019s characteristics are borrowed from millennials. After all, these two groups are the most digitized generations yet.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Related Read: Ecommerce Payment System?<\/a><\/span><\/p>\n

What do studies show about Gen Z?<\/span><\/h2>\n

There are a plethora of companies that are currently examining the next generation\u2019s preferences. Here are some findings from various studies that we observed:<\/span><\/p>\n