{"id":2038,"date":"2020-01-22T13:56:42","date_gmt":"2020-01-22T08:26:42","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=2038"},"modified":"2020-06-03T12:27:14","modified_gmt":"2020-06-03T06:57:14","slug":"the-marketers-guide-to-excel-at-youtube-marketing","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/the-marketers-guide-to-excel-at-youtube-marketing\/","title":{"rendered":"The Marketer\u2019s Guide to Excel at YouTube Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Let\u2019s talk facts to begin with. YouTube currently has 1.9 billion monthly active users. While you read this, 400 hours of videos will be uploaded on YouTube by users across the world. Being available in 91 countries and 61 languages, it\u2019s time you start investing in YouTube marketing if you already have not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you get started, here are some tips on how to stay a step ahead from your competitors.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d1cc545d84d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d1cc545d84d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/learn\/the-marketers-guide-to-excel-at-youtube-marketing\/#Why-YouTube-is-a-good-marketing-tool\" >Why YouTube is a good marketing tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/learn\/the-marketers-guide-to-excel-at-youtube-marketing\/#Developing-a-YouTube-marketing-strategy\" >Developing a YouTube marketing strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/learn\/the-marketers-guide-to-excel-at-youtube-marketing\/#Setting-a-fixed-schedule\" >Setting a fixed schedule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/learn\/the-marketers-guide-to-excel-at-youtube-marketing\/#Type-of-videos-that-work-for-businesses\" >Type of videos that work for businesses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/learn\/the-marketers-guide-to-excel-at-youtube-marketing\/#01-Customer-testimonial-videos\" >01. Customer testimonial videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/learn\/the-marketers-guide-to-excel-at-youtube-marketing\/#02-Tutorials-and-demonstration-videos\" >02. Tutorials and demonstration videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/razorpay.com\/learn\/the-marketers-guide-to-excel-at-youtube-marketing\/#03-Podcasts-or-talk-with-industry-leaders\" >03. Podcasts or talk with industry leaders\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/razorpay.com\/learn\/the-marketers-guide-to-excel-at-youtube-marketing\/#04-Reports-and-case-studies\" >04. Reports and case studies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/razorpay.com\/learn\/the-marketers-guide-to-excel-at-youtube-marketing\/#05-Event-videos\" >05. Event videos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/razorpay.com\/learn\/the-marketers-guide-to-excel-at-youtube-marketing\/#Optimizing-your-videos-for-SEO-for-YouTube-marketing\" >Optimizing your videos for SEO for YouTube marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why-YouTube-is-a-good-marketing-tool\"><\/span><span style=\"font-weight: 400;\">Why YouTube is a good marketing tool<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First things first, before diving deep into how to excel at YouTube marketing, let\u2019s understand what are the steps that people from almost all folds have taken for us to invest time and effort in this. YouTube has made its place as the world\u2019s second-largest search engine and second most-visited site after Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A recent report by Hubspot had some interesting facts:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube users collectively watch over 46,000 years of content each year<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">68% of YouTube users watched a video to help themselves while making a purchase decision<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People prefer watching video on YouTube 4x more than on any other social media platforms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube users watch more than 180 million hours of content on TV screens each day<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Developing-a-YouTube-marketing-strategy\"><\/span><span style=\"font-weight: 400;\">Developing a YouTube marketing strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ask any marketer how they get started with any form of marketing and they will say that they brainstormed to have a proper strategy in place. Well, isn\u2019t that how it all starts?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you kick off with YouTube marketing, start with setting your goals. With all the efforts you put in, what is it that you want to achieve:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clicks and traffic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reach<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subscribers\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also build a powerful strategy by using the SMART model. It will help you put all the required objectives together: Specific, Measurable, Attainable, Relevant &amp; Time-bound. This will ensure that your objectives are target specific and are do-able.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you draft your strategy, also remember to establish your KPIs, which will further ease your process when you measure the results of your efforts.<\/span><\/p>\n<p style=\"text-align: center;\"><em>[Also Read <a href=\"https:\/\/razorpay.com\/learn\/ultimate-guide-to-video-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Your Ultimate Guide to Video Marketing]<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Setting-a-fixed-schedule\"><\/span><span style=\"font-weight: 400;\">Setting a fixed schedule<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most important things for YouTube marketing is consistency. Users want to see and consume the content quickly (because everyone is short of time). While that stands true, it is also important to knock at their doors a number of times so as to stay on top of their mind. But the catch here is, in the race of creating and publishing content, the bigger task is to create \u2018quality\u2019 content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most successful YouTubers have a strict publishing schedule and they make it a point to stick to it. After you have studied your audience well, analyze their behaviour and patterns and plan your calendar accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a report by Oberio, most viewers consume content on YouTube in early afternoons during the week or on Saturday and Sunday mornings. Hence, it is good practice to post videos at the right time. It increases the chances of your video getting indexed at the right time and getting viewed by the right set of audience.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-2039 aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2020\/01\/Oberio--288x300.jpg\" alt=\"YouTube marketing\" width=\"471\" height=\"490\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/01\/Oberio--288x300.jpg 288w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/01\/Oberio--768x801.jpg 768w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/01\/Oberio-.jpg 800w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/><\/span><\/h2>\n<p style=\"text-align: center;\">Source: Oberio<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Type-of-videos-that-work-for-businesses\"><\/span><span style=\"font-weight: 400;\">Type of videos that work for businesses<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know the broader basics to get started with YouTube marketing, here\u2019s a list of the type of videos that work the best on the platform:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"01-Customer-testimonial-videos\"><\/span><span style=\"font-weight: 400;\">01. Customer testimonial videos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These are the interview format videos where a satisfied customer talks about the product or service you offer and how they have benefitted from it. These types of videos are one of the best sources to win the trust and credibility of prospective customers.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/7RArEaBnxRs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/i><\/p>\n<p style=\"text-align: center;\"><em>[Recommended Read <a href=\"https:\/\/razorpay.com\/learn\/customer-success-testimonials-razorpay\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Testimonials Generate 5x RevenueFrom Every Customer, Every Visit]<\/a><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"02-Tutorials-and-demonstration-videos\"><\/span><span style=\"font-weight: 400;\">02. Tutorials and demonstration videos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Explainer videos are the videos that elaborate in detail the how and what of the product. Tutorial videos are a good source to answer customer queries and to explain a new feature and the value it generates.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/ScbKVKZgfQs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"03-Podcasts-or-talk-with-industry-leaders\"><\/span><span style=\"font-weight: 400;\">03. Podcasts or talk with industry leaders\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the business world, one of the ways to leverage YouTube marketing is by developing content-rich podcasts. This brings in more listeners and establishes credibility. You can also invite people from your senior-most management team to talk about your product or service.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"04-Reports-and-case-studies\"><\/span><span style=\"font-weight: 400;\">04. Reports and case studies<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nothing beats factual information in the business world. You can opt to create detailed reports with a verbal description of the area of your business expertise. Another aspect is case studies: a precise way to show the \u2018then\u2019 and the \u2018now\u2019 by portraying statistics.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"05-Event-videos\"><\/span><span style=\"font-weight: 400;\">05. Event videos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are high chances that your business is investing in hosting industry events. It is also possible that you have employees going over to conferences and talking on certain subjects. All you need to do is get this talk or event camera and upload it on your YouTube channel for posterity to view.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/QyZudF7S2a4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>;<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimizing-your-videos-for-SEO-for-YouTube-marketing\"><\/span><span style=\"font-weight: 400;\">Optimizing your videos for SEO for YouTube marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Since YouTube is the second largest search engine, it is important to optimize the content so that Google can bring visibility to it. There are a number of things that you can do to optimize your content and rank high on Google and YouTube both.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the major areas to focus on are title, description, subtitles, tags, playlist, category and closed captions. Broadly, all of these form a part of what we call metadata. Writing the relevant information in the metadata ensures that it is properly indexed by web algorithms.<\/span><\/p>\n<p><b><i>Pro-tip: <\/i><\/b><span style=\"font-weight: 400;\">Be absolutely straightforward with each of the spaces in the metadata. Make sure you insert relevant keywords but do not overdo it. Add related translations wherever possible as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accessed by almost 1.9 billion people on a monthly basis, YouTube is not merely an entertainment platform. If used well, it can bring in a lot of visibility to your brand and help you leverage all your marketing efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube marketing is \u2018the\u2019 big thing at present and the above-listed points will help you excel while you get started on it!<\/span><\/p>\n<h4>Recommended Reads<\/h4>\n<ul>\n<li><a href=\"https:\/\/razorpay.com\/learn\/how-to-rank-your-online-store-on-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Rank Your Online Store on Google\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/razorpay.com\/learn\/seo-mistakes-avoid-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 Major SEO Mistakes to Watch Out For\u00a0<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>YouTube currently has 1.9 billion monthly active users. Read this blog to know the essentials to master YouTube marketing.<\/p>\n","protected":false},"author":151156465,"featured_media":2058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1383],"tags":[2868,2439,1572],"class_list":{"0":"post-2038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-digital-marketing","9":"tag-video-marketing","10":"tag-youtube"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/2038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156465"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=2038"}],"version-history":[{"count":5,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/2038\/revisions"}],"predecessor-version":[{"id":3066,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/2038\/revisions\/3066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/2058"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=2038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=2038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=2038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}