{"id":2027,"date":"2020-01-16T12:50:42","date_gmt":"2020-01-16T07:20:42","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=2027"},"modified":"2020-06-03T12:26:19","modified_gmt":"2020-06-03T06:56:19","slug":"top-7-social-media-trends-to-adopt-and-use-in-2020","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/top-7-social-media-trends-to-adopt-and-use-in-2020\/","title":{"rendered":"Top 7 Social Media Trends to Adopt &#038; Use in 2020"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Time and again, the world has heard controversies around privacy, hacking, rumours and unverified news and a number of other negative folds of the world wide web. Despite these occurrences, the world has not stopped embracing the internet and social media. This article further talks about social media trends in 2020.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, with more than 3.5 billion users across the globe, social media has touched roughly 46 percent of the world\u2019s population. That said, global digital trends show no sign of slowing. Now that you have a blurred image of the vast world of social media in your mind, it\u2019s time you get acquainted with what social media trends that will work for your business in 2020.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7d836463b3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7d836463b3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/learn\/top-7-social-media-trends-to-adopt-and-use-in-2020\/#1-Invest-in-ephemeral-content\" >#1 Invest in ephemeral content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/learn\/top-7-social-media-trends-to-adopt-and-use-in-2020\/#2-Remember-%E2%80%98less-is-more\" >#2 Remember \u2018less is more\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/learn\/top-7-social-media-trends-to-adopt-and-use-in-2020\/#3-Target-niche-platforms\" >#3 Target niche platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/learn\/top-7-social-media-trends-to-adopt-and-use-in-2020\/#4-Look-for-more-and-real-user-generated-content\" >#4 Look for more (and real) user-generated content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/learn\/top-7-social-media-trends-to-adopt-and-use-in-2020\/#5-Say-hello-to-imperfections\" >#5 Say hello to imperfections<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/learn\/top-7-social-media-trends-to-adopt-and-use-in-2020\/#6-Open-your-doors-to-video-content\" >#6 Open your doors to video content\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/razorpay.com\/learn\/top-7-social-media-trends-to-adopt-and-use-in-2020\/#7-Whats-with-privacy-and-regulations\" >#7 What\u2019s with privacy and regulations<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-Invest-in-ephemeral-content\"><\/span><span style=\"font-weight: 400;\">#1 Invest in ephemeral content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram &amp; Snapchat stories are examples of ephemeral content. This is content that is available only for a short period of time. The truth is, people\u2019s attention spans have become short and the way they consume content has evolved. Content forms like stories are short and engaging, often becoming addictive. People get into a habit of watching them and hence, they keep scrolling for a longer duration and increase its overall reach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This social media trend can get more reliable by looking at the data report by Statista shown below.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-Remember-%E2%80%98less-is-more\"><\/span><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\" wp-image-2028 aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2020\/01\/2020-01-300x200.png\" alt=\"social media trends 2020\" width=\"461\" height=\"307\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/01\/2020-01-300x200.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/01\/2020-01-768x511.png 768w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/01\/2020-01.png 1024w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/01\/2020-01-270x180.png 270w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/01\/2020-01-770x515.png 770w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/01\/2020-01-370x245.png 370w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/>#2 Remember \u2018less is more\u2019<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A number of social media users have adopted something called \u2018digital detox\u2019. Recent social media trends suggest that more and more people are plugging off from their smart devices and plugging on to the world IRL aka i<\/span><i><span style=\"font-weight: 400;\">n real life<\/span><\/i><span style=\"font-weight: 400;\">. While some people have already set their limits, some are trying it for themselves. But the point is, it no longer matters how many times you post. What matters is the \u2018quality\u2019 of your post. It\u2019s time you stop planning and stuffing your social media calendar with an urge to always stay on top of the feed and rather focus on creating a piece that stays longer in the minds of people <\/span><i><span style=\"font-weight: 400;\">(and not just the screen)<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><em>[Also Read <a href=\"https:\/\/razorpay.com\/learn\/social-media-sellers-accept-payments-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Social Media Entrepreneurs Can Accept Payments Online]<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-Target-niche-platforms\"><\/span><span style=\"font-weight: 400;\">#3 Target niche platforms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Two social media channels, Facebook &amp; Instagram have been dominating the market for some time now. Despite this fact, there has been a rise in a number of other niche platforms. One such example is TikTok, which started in 2016. It gradually gained popularity amongst the youth. B2B companies, on the other hand, go for LinkedIn to reach the right audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The takeaway here is, do not run and vouch for every social media platform that there is. Rather, look out for the one that has the maximum audience from your target audience and invest a greater part of your resource and brainstorming on it.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-Look-for-more-and-real-user-generated-content\"><\/span><span style=\"font-weight: 400;\">#4 Look for more (and real) user-generated content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With a lot and lot of content getting generated by companies and media houses, people have found themselves in a state of confusion. What to believe and buy, and what not to. Here\u2019s where user-generated content comes into the picture. Rather than having content creators from your organisation or agency, how about inviting your readers to help you broaden your reach?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In simple words of Tim Hanslow, Head of Social Community at Preface Social Media, \u201cDecades of data leaks, product recalls and false advertising primed the world for real authentic user voices.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UGC seems like the future tool for businesses to demonstrate social proof and a genuine, trustworthy voice.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\" wp-image-2029 aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2020\/01\/2020-02-300x193.png\" alt=\"Social media trends 2020\" width=\"460\" height=\"296\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/01\/2020-02-300x193.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/01\/2020-02-768x494.png 768w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2020\/01\/2020-02.png 926w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>An example of user-generated content<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-Say-hello-to-imperfections\"><\/span><span style=\"font-weight: 400;\">#5 Say hello to imperfections<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Recently, a Canadian-Brazilian teenage influencer, Joana Ceddia gained popularity across platforms. She has over 6,40,000 followers on Instagram, over 3 million subscribers on YouTube and over 9,50,000 followers on Twitter. The reason you ask? It\u2019s her unfiltered, natural and comedic approach to social media. While we understand that not all businesses can go quirky and \u2018fun\u2019 on social media, you can go a little less aesthetic on Instagram and keep things as they are. Your posts (on every platform), are understood without being overly precise. The same goes for your copy. If at all you happen to commit a mistake, abstain from deleting a post. Rather, accept that you had a typo and say \u2018We\u2019re but humans\u2019 loud!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line is, visuals are powerful but doing anything overly can bring in more questions to the minds of the viewer.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-Open-your-doors-to-video-content\"><\/span><span style=\"font-weight: 400;\">#6 Open your doors to video content\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If seen from the lenses of social media trends, a report by Cisco study shows that by 2022, 82% of all online content will be video. Be it short-form video content on TikTok or long-form on YouTube, videos look like the future of social media. If your near future social media calendar does not have videos, it\u2019s time you rework on it- both for organic reach and advertisements across channels.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7-Whats-with-privacy-and-regulations\"><\/span><span style=\"font-weight: 400;\">#7 What\u2019s with privacy and regulations<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While social media brings in a number of benefits, it also has a few negatives. Data privacy and security are two of the negatives that have time and again been in the headlines for platforms like Facebook. Due to its immensely large user base and sensitive information availability, these platforms are constantly an easy target for misuse by a number of bodies. To keep a check on this, regulatory bodies will be tightening their norms and draft more policies in place. The red signal here is, be ready for more regulations and restrictions across platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The above mentioned are some of the many social media trends that will dominate the landscape in 2020. Stay tuned to know the tips to stay a step ahead and level up your social media game.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is a dynamic and competitive space and the listed trends can help you master your presence. Keep an eye on the evolution of the platforms and map your user mind before you map your calendars!\u00a0<\/span><\/p>\n<p><strong>Recommended Reads<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/razorpay.com\/learn\/ultimate-guide-to-video-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Your Ultimate Guide To Video Marketing<\/a><\/li>\n<li><a href=\"https:\/\/razorpay.com\/learn\/best-marketing-tools-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top 7 Marketing Tools You Didn&#8217;t Know You Needed\u00a0<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>More than 3.5 billion users across the globe, social media has touched roughly 46 percent of the world\u2019s population. Here&#8217;s what social media trends 2020 look like.<\/p>\n","protected":false},"author":151156465,"featured_media":2030,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1383],"tags":[2868,2327,1573],"class_list":{"0":"post-2027","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-digital-marketing","9":"tag-marketing-tools","10":"tag-social-media"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/2027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156465"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=2027"}],"version-history":[{"count":5,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/2027\/revisions"}],"predecessor-version":[{"id":2046,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/2027\/revisions\/2046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/2030"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=2027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=2027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=2027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}