{"id":1949,"date":"2019-12-27T16:58:43","date_gmt":"2019-12-27T11:28:43","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=1949"},"modified":"2022-10-05T13:47:06","modified_gmt":"2022-10-05T08:17:06","slug":"how-wordpress-plug-ins-can-supercharge-your-business","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/how-wordpress-plug-ins-can-supercharge-your-business\/","title":{"rendered":"How WordPress Plugins Can Supercharge Your Business"},"content":{"rendered":"

If you\u2019re new to the WordPress universe, you might find yourself searching for insights on what <\/span>WordPress plug-ins<\/span><\/a> are and how you can use the best ones for your benefit.\u00a0<\/span><\/p>\n

In this article, we\u2019ll be looking at the very basics of plug-ins and how they can help in supercharging your business to bring your goals alive. We\u2019ll also be looking at where you can find the best plug-ins and how to correctly choose one according to the nature of your needs.<\/span><\/p>\n

What is a WordPress plug-in?<\/span><\/h2>\n

At the very basic level, a plug-in is a code that \u201cplugs in\u201d to a set of existing functionalities, to add an extra feature to them. In simple terms, if you want a specific feature or function in your website, add a few extra lines of code or a plug-in to help you do so.<\/span><\/p>\n

The WordPress universe is vast, almost like an ocean and is the world\u2019s most popular Content Management System. The misconception about WordPress is that the site is limited to blogging, but that couldn\u2019t be farther from the truth.<\/span><\/p>\n

WordPress extends its reach beyond blogging and still remains the best solution for e-commerce websites, gaming websites, the hospitality industry, and just about anything under the sun.<\/span><\/p>\n

A study by W3Techs<\/a><\/span> shows that <\/span>WordPress powers 35% of all the websites on the Internet<\/b>, including those without a content management system (CMS) or with a custom-coded CMS. WordPress holds a 62% market share for content management systems on websites with a known CMS<\/span><\/p>\n

In other words, WordPress powers over one-third of the web! If you filter the data set to only websites with a known CMS, WordPress\u2019s market share only becomes more dominant.<\/span><\/p>\n

Most popular Plugins on WordPress<\/span><\/h2>\n

There are many top-performers that have become so popular that it\u2019s hard to believe they are all actually WordPress plug-ins. Here are some of the most popular WordPress plug-ins of all time!\u00a0<\/span><\/p>\n

1. WooCommerce<\/span><\/h3>\n

How could we not begin with the world\u2019s most popular e-commerce hosting site? WooCommerce is a plug-in that allows you to turn the contents of your website into an online store. WooCommerce offers flexible themes and customizations with special plug-ins and integrations.<\/span><\/p>\n

2. Yoast SEO<\/span><\/h3>\n

Arguably the most-used SEO plug-in on WordPress, Yoast SEO has grown to become the crowd favourite over the years. With Yoast, you can expect your content to be king with actionable insights delivered to you.<\/span><\/p>\n

3. Jetpack<\/span><\/h3>\n

Jetpack is one of the most comprehensive platforms on WordPress that offers solutions across different verticals like marketing, design and security. Jetpack is a one-stop solution for email automation, social media posting, malware scanning and so much more!<\/span><\/p>\n

4. Google Analytics<\/span><\/h3>\n

If you know any specifications of how a website is tracked, there\u2019s no chance you wouldn\u2019t have heard of Google Analytics. The Google Analytics plug-in offers quick and powerful integration if you simply copy and paste the tracking code to your site. Track and monitor your website\u2019s performance with ease with this state-of-the-art plug-in.<\/span><\/p>\n

Who uses WordPress?<\/span><\/h2>\n

The best thing and probably the most plausible reason for WordPress\u2019s popularity is because of its ability to be used by big and small businesses alike.<\/span><\/p>\n

We turned to <\/span>Builtwith<\/span><\/a> to analyze how well WordPress is performing amongst its peers and we found a few interesting insights. <\/span>Quantcast<\/span><\/a> holds a list of the top 10,000 high-traffic websites and helps you evaluate the market share of top players.<\/span><\/p>\n

Here\u2019s how WordPress\u2019s market share fares when you segment them by Quantcast rank:<\/span><\/p>\n