{"id":1813,"date":"2019-12-11T14:57:04","date_gmt":"2019-12-11T09:27:04","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=1813"},"modified":"2025-02-26T11:12:24","modified_gmt":"2025-02-26T05:42:24","slug":"essential-e-commerce-tools-you-need-to-run-a-successful-business","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/essential-e-commerce-tools-you-need-to-run-a-successful-business\/","title":{"rendered":"Essential E-commerce Tools You Need to Run a Successful Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Setting up shop and selling goods or services is something that people have done for as long as we can remember. As the efficacy of technology slowly started to take over businesses, the expectations rose too, accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cut to 2019 and we\u2019re in the midst of a hypercompetitive environment where everyone has something new to offer. As innovation scales up, it has become increasingly difficult to thrive in such an environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There can be a lot of competition along the way but there&#8217;s still hope. With a good product, a dedicated team and the capability to learn and adapt to new things, scaling up the ladder can be easier than you think. We\u2019ve just made life easier for you &#8212; here\u2019s a list of all the essential e-commerce tools you need to seamlessly run your business and its functions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These tools can help you efficiently manage every vertical of your operations. With these applications, you can be sure to keep your focus on the important things and leave the rest to them. Let\u2019s get started!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d1623eb2ee6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d1623eb2ee6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/learn\/essential-e-commerce-tools-you-need-to-run-a-successful-business\/#To-list-your-business-online\" >To list your business online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/learn\/essential-e-commerce-tools-you-need-to-run-a-successful-business\/#Fraud-and-risky-order-detection\" >Fraud and risky order detection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/learn\/essential-e-commerce-tools-you-need-to-run-a-successful-business\/#Customer-Relationship-Management-CRM\" >Customer Relationship Management (CRM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/learn\/essential-e-commerce-tools-you-need-to-run-a-successful-business\/#Marketing-Automation\" >Marketing Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/learn\/essential-e-commerce-tools-you-need-to-run-a-successful-business\/#Payments-and-money-movement\" >Payments and money movement\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/learn\/essential-e-commerce-tools-you-need-to-run-a-successful-business\/#Market-Analysis\" >Market Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/razorpay.com\/learn\/essential-e-commerce-tools-you-need-to-run-a-successful-business\/#SEO-and-Website-Analytics\" >SEO and Website Analytics<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"To-list-your-business-online\"><\/span><b>To list your business online<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Options: Shopify | WooCommerce | Magento\u00a0<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1816\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/12\/WooCommerce-vs-Magento-vs-Shopify.jpg\" alt=\"shopify woocommerce magento plugin\" width=\"700\" height=\"350\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/WooCommerce-vs-Magento-vs-Shopify.jpg 700w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/WooCommerce-vs-Magento-vs-Shopify-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Over the last few years, platforms like Shopify, WooCommerce, etc. have quadrupled their reach and growth with their end-to-end solutions. Though these platforms offer a variety of services, their most popular offering is to help you set up shop online. They also help you with individual functions like analytics, order and supply chain management, etc. in a single, comprehensive dashboard.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With their built-in SEO features, automated marketing, and free educational material, e-commerce businesses don\u2019t need to hunt outside the platform for anything else.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fraud-and-risky-order-detection\"><\/span><b>Fraud and risky order detection<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Option: Thirdwatch<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1817\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/12\/thirdwatch-logo.png\" alt=\"fraud prevention software e-commerce razorpay thirdwatch\" width=\"600\" height=\"75\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/thirdwatch-logo.png 600w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/thirdwatch-logo-300x38.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The most unglamorous thing about running an e-commerce business is the number of fraudsters you have to deal with on a daily basis. For the longest time, there has been no solution in place for this problem and frauds were often dismissed as \u201ccost of doing business.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, Thirdwatch is here to rescue you from these frauds! With Thirdwatch, you can detect fraud orders, impulse purchases and risky orders that signal a cancellation. This will help in reducing overall operational costs in shipping a risky order back and forth and save opportunity costs.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">How do they do this?<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Thirdwatch runs on an Artificial Intelligence engine that uses Machine Learning to profile users. The AI software generates risk reasons across 200+ risk parameters &amp; takes only 200 milliseconds for generating Green or Red flags using algorithms like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Complete address profiling<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Device fingerprinting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Diagnosing network effects (Detecting fraudsters from across e-commerce in India)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Profiling user behaviour<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Anomaly detection<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Auto <a href=\"https:\/\/razorpay.com\/learn\/order-confirmation\/\">order confirmation<\/a> via OTP\/IVR<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Find out more about <\/span><a href=\"https:\/\/razorpay.com\/thirdwatch\/\"><span style=\"font-weight: 400;\">Thirdwatch<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customer-Relationship-Management-CRM\"><\/span><b>Customer Relationship Management (CRM)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Options: Freshworks | Zoho | Salesforce<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-1818\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/12\/Untitled-design-1024x536.png\" alt=\"\" width=\"640\" height=\"335\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/Untitled-design-1024x536.png 1024w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/Untitled-design-300x157.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/Untitled-design-768x402.png 768w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/Untitled-design.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As a merchant, the term \u2018CRM software\u2019 may ring a bell to you. While CRM is widely spoken about, little is known about the actual impact a CRM can make on a business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have one right now, chances are that you may not have found it relatable to your business. After all, many CRMs are complicated to use as they\u2019re most likely built for big businesses with the tech talent to navigate the application.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">But allow us to change your mind.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Many small and medium-sized e-commerce businesses rely on a CRM system that helps them attract customers, qualify leads, create targeted campaigns, manage customer data, and so much more. The owners of these businesses don\u2019t necessarily have a background or speciality in tech.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because the best CRMs in the market have an intuitive interface. This enables users to take advantage of the application\u2019s numerous functionalities without prior training. With CRM solutions like these, you can seamlessly manage your customer feedback experience, thereby allowing your business to leap forth after successfully learning from mistakes.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing-Automation\"><\/span><b>Marketing Automation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Options: Hubspot | Marketo<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-1819\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/12\/Untitled-design-1-1024x536.png\" alt=\"hubspot marketo marketing automation tools\" width=\"640\" height=\"335\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/Untitled-design-1-1024x536.png 1024w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/Untitled-design-1-300x157.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/Untitled-design-1-768x402.png 768w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/Untitled-design-1.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If there\u2019s one aspect of modern business that has received significant attention over the last few years, it\u2019s marketing. Marketing is a strategic lever for any business and its importance continues to rise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With so many innovative tactics coming into the ever-growing industry, it can be difficult to keep track of everything. Especially if everything is happening at once.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing Automation tools are a blessing for companies. Why you ask?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These platforms help you seamlessly manage intricacies of the following marketing functions in one, comprehensive dashboard. Let\u2019s have a look:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing and automation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media posting and analytics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analytics tools and plugins<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paid ads management (SEM)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing page creation and optimization<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drip campaigns and churn metrics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leads, conversion rate and ROI analysis<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There\u2019s no doubt that marketing is the future, and marketing automation lies at the centre of it.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Payments-and-money-movement\"><\/span><b>Payments and money movement\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Option: Razorpay\u00a0<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-1820\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/12\/Untitled-design-3-1024x536.png\" alt=\"razorpay payment gateway services\" width=\"640\" height=\"335\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/Untitled-design-3-1024x536.png 1024w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/Untitled-design-3-300x157.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/Untitled-design-3-768x402.png 768w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/Untitled-design-3.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">One of the most important aspects of setting up any business is to carefully map out the movement of your money. Razorpay offers a suite of products for businesses of all sizes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choose your pick from a variety of products like <a href=\"https:\/\/razorpay.com\/payment-links\/\">Payment Links<\/a>, <a href=\"https:\/\/razorpay.com\/payment-gateway\/\">Payment Gateways<\/a>, Payment Pages, Smart Collect, Invoices, Subscriptions, RazorpayX and Razorpay Capital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Razorpay offers an end-to-end solution for businesses of all kinds. Whether you\u2019re a registered business, freelancer, individual or an enterprise, Razorpay helps you keep track of all your incoming and outgoing payments in one place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With digitization rapidly replacing traditional forms of payment, capture all verticals of your audience with a seamless payment experience. After all, if there are hassles at the payment end of your product, chances are that a customer may never return.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore <\/span><a href=\"https:\/\/razorpay.com\/\"><span style=\"font-weight: 400;\">Razorpay here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Market-Analysis\"><\/span><b>Market Analysis<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Options: Bran<\/b><b>dwatch | Meltwater<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1821\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/12\/brandwatch-vector-logo.jpg\" alt=\"brandwatch\" width=\"639\" height=\"355\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/brandwatch-vector-logo.jpg 900w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/brandwatch-vector-logo-300x167.jpg 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/brandwatch-vector-logo-768x427.jpg 768w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once you reach the top 30% of preferred merchants, it\u2019s only an uphill battle to the top. As you gain more customers on your platform, it\u2019s important to innovate your strategies so as to <\/span><i><span style=\"font-weight: 400;\">retain<\/span><\/i><span style=\"font-weight: 400;\"> them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most important aspects of customer retention is adapting to your constantly-evolving target audience. This involves having a constant vigil over finer details of brand management, content strategy, competitor analysis and crisis management.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is exactly what a Brandwatch or a Meltwater account can enable you to do. As your business becomes more relevant to the general audience, it\u2019s important to generate content accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stay on top of your game with trending topics to write and make videos on, influencers who give your business that extra push and so much more.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO-and-Website-Analytics\"><\/span><b>SEO and Website Analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Options: Google Analytics | SEMRush<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1822\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/12\/Untitled-design-4-1024x536.png\" alt=\"google analytics semrush seo analytics performance\" width=\"640\" height=\"335\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/Untitled-design-4-1024x536.png 1024w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/Untitled-design-4-300x157.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/Untitled-design-4-768x402.png 768w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/12\/Untitled-design-4.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In the era of the Internet, one of the most tangible ways to measure success is to monitor how well your website is performing. For your website to perform well, one of the most important metrics to consider is SEO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search Engine Optimization or SEO is one of the deciding factors when it comes to your page ranking in the top 10 results when a specific keyword is looked up. This depends on a lot of factors like landing page structure, keyword density, CTA placement, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For your website to rank on top, it\u2019s important to keep all the said hygiene checks in place and also come up with engrossing, useful content for your target audience to consume. Once you have monitored the above, keep track of their performances, your page views, organic traffic, conversion rate, website visitor lifecycle and so on to gain a steady oversight over your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That ends the list of essential tools that every e-commerce business must have! These tools can help you enhance the productivity of your overall business as you plan your next stage of growth.\u00a0 We\u2019ll see you soon with more e-commerce essentials and a brand new list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting up shop and selling goods or services is something that people have done for as long as we can remember. As the efficacy of technology slowly started to take over businesses, the expectations rose too, accordingly.\u00a0 Cut to 2019 and we\u2019re in the midst of a hypercompetitive environment where everyone has something new to<\/p>\n","protected":false},"author":151156464,"featured_media":1815,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3434,3390],"tags":[2362,3391],"class_list":{"0":"post-1813","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-thirdwatch","9":"tag-ecommerce","10":"tag-thirdwatch"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/1813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156464"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=1813"}],"version-history":[{"count":9,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/1813\/revisions"}],"predecessor-version":[{"id":16174,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/1813\/revisions\/16174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/1815"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=1813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=1813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=1813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}