{"id":15690,"date":"2025-02-08T07:51:14","date_gmt":"2025-02-08T02:21:14","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=15690"},"modified":"2025-05-23T14:33:57","modified_gmt":"2025-05-23T09:03:57","slug":"10-top-reasons-for-high-cart-abandonment-rate","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/10-top-reasons-for-high-cart-abandonment-rate\/","title":{"rendered":"10 Top Reasons for High Cart Abandonment Rate"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As of February 6, 2025, the average e-commerce cart abandonment rate is about 70%, according to Baymard Institute. This means 70% of online shoppers abandon their carts, and only 30% complete a purchase. This high rate is a major challenge for businesses of all sizes. In our first blog post, we covered the essentials of cart abandonment rate \u2013 what it is, why it matters, and industry benchmarks (<\/span><a href=\"https:\/\/razorpay.com\/learn\/cart-abandonment-rate-101\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">link<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0 Understanding why shoppers abandon their carts is key to minimizing losses and boosting conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This high rate is a major challenge for businesses of all sizes. Understanding why shoppers abandon their carts is key to minimizing losses and boosting conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This second post in our series explores the most common reasons for cart abandonment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While some cart abandonment is unavoidable (like window shopping in a physical store), addressing key issues can significantly improve conversion rates for serious buyers.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e4530eaae0d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e4530eaae0d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/learn\/10-top-reasons-for-high-cart-abandonment-rate\/#10-Reasons-for-a-High-Cart-Abandonment-Rate\" >10 Reasons for a High Cart Abandonment Rate\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/learn\/10-top-reasons-for-high-cart-abandonment-rate\/#Reason-1-Unexpected-Costs-at-Checkout\" >Reason 1: Unexpected Costs at Checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/learn\/10-top-reasons-for-high-cart-abandonment-rate\/#Reason-2-Forced-Account-Creation\" >Reason 2: Forced Account Creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/learn\/10-top-reasons-for-high-cart-abandonment-rate\/#Reason-3-Lack-of-Trust\" >Reason 3: Lack of Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/learn\/10-top-reasons-for-high-cart-abandonment-rate\/#Reason-4-Slow-or-Limited-Delivery-Options\" >Reason 4: Slow or Limited Delivery Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/learn\/10-top-reasons-for-high-cart-abandonment-rate\/#Reason-5-Complicated-Checkout-Process\" >Reason 5: Complicated Checkout Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/razorpay.com\/learn\/10-top-reasons-for-high-cart-abandonment-rate\/#Reason-6-Unclear-or-Inadequate-Return-Policy\" >Reason 6: Unclear or Inadequate Return Policy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/razorpay.com\/learn\/10-top-reasons-for-high-cart-abandonment-rate\/#Reason-7-Website-Issues\" >Reason 7: Website Issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/razorpay.com\/learn\/10-top-reasons-for-high-cart-abandonment-rate\/#Reason-8-Lack-of-multiple-payment-methods\" >Reason 8: Lack of multiple payment methods\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/razorpay.com\/learn\/10-top-reasons-for-high-cart-abandonment-rate\/#Reason-9-Difficulty-Finding-or-Using-CouponsDiscounts\" >Reason 9: Difficulty Finding or Using Coupons\/Discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/razorpay.com\/learn\/10-top-reasons-for-high-cart-abandonment-rate\/#Reason-10-Saving-for-Later\" >Reason 10: Saving for Later<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/razorpay.com\/learn\/10-top-reasons-for-high-cart-abandonment-rate\/#Key-Takeaways-and-Next-Steps\" >Key Takeaways and Next Steps<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"10-Reasons-for-a-High-Cart-Abandonment-Rate\"><\/span><span style=\"font-weight: 400;\">10 Reasons for a High Cart Abandonment Rate\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Reason-1-Unexpected-Costs-at-Checkout\"><\/span><span style=\"font-weight: 400;\">Reason 1: Unexpected Costs at Checkout<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No online shopper wants surprise costs at the last minute. In fact, hidden costs are the top reason for a high cart abandonment rate, cited by 48% of shoppers, according to one study. Customers are much more willing to pay extra fees if they&#8217;re informed about them upfront.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some common unexpected costs that lead to a high cart abandonment rate:<\/span><\/p>\n<ul>\n<li><b>Shipping Costs:<\/b><span style=\"font-weight: 400;\"> Customers often assume the listed product price is the final price. Shipping fees, especially when applied unexpectedly, can be a major deterrent. While necessary for businesses, these charges should be transparent from the beginning.<\/span><\/li>\n<li><b>Taxes: <\/b><span style=\"font-weight: 400;\">Sales tax, VAT, and other taxes can significantly increase the total cost, particularly if they weren&#8217;t anticipated or are higher than expected. The complexity of tax calculations across different regions can also add to the confusion.<\/span><\/li>\n<li><b>Fees:<\/b><span style=\"font-weight: 400;\"> Handling, processing, restocking, or even &#8220;small order&#8221; fees can appear at checkout. These often feel arbitrary and can easily lead to abandonment.<\/span><\/li>\n<li><b>International Costs:<\/b><span style=\"font-weight: 400;\"> Import duties, customs fees, and brokerage fees on international orders can be a major surprise.\u00a0 These costs are often poorly disclosed and can substantially increase the final price.<\/span><\/li>\n<li><b>Payment-Related Fees: <\/b><span style=\"font-weight: 400;\">While less common, some businesses add fees based on the chosen payment method.<\/span><\/li>\n<\/ul>\n<p><em><strong>Also Read: <a href=\"https:\/\/razorpay.com\/learn\/cart-abandonment-strategies\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Cart Abandonment: The Expert\u2019s Game Plan<\/a><\/strong><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reason-2-Forced-Account-Creation\"><\/span><span style=\"font-weight: 400;\">Reason 2: Forced Account Creation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The average online shopper&#8217;s attention span is just eight seconds. Now, imagine asking a shopper, already navigating a potentially cluttered page, to create an account before completing their purchase. You&#8217;re asking them to invest even more of their precious time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 1.5 to 3 minutes it takes to create an account might seem short, but in online shopping, it&#8217;s an eternity. While account creation offers benefits like order tracking and personalized recommendations, these aren&#8217;t always top of mind for first-time buyers. They want to make the purchase now, and account creation feels like an unnecessary obstacle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A significant 26% of shoppers abandon their carts because of mandatory account creation. That&#8217;s more than one in four potential customers lost simply because of this extra step.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reason-3-Lack-of-Trust\"><\/span><span style=\"font-weight: 400;\">Reason 3: Lack of Trust<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A lack of trust is a major contributor to a high cart abandonment rate, especially for newer or lesser-known online stores. With so many choices online, consumers hesitate to risk an unfamiliar site when established retailers offer similar products. Online scams and data breaches have made shoppers understandably cautious, particularly on first visits. This wariness is amplified by a lack of clear trust signals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversely, poor website design, missing contact details or security indicators (like SSL certificates), and a lack of social proof (like reviews) raise red flags. Unclear policies on returns, shipping, or privacy further erode confidence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For new businesses, the challenge is often simply a lack of brand recognition. Customers naturally gravitate toward familiar names. These factors, especially the absence of visible trust signals, create uncertainty, leading potential buyers to abandon their carts for more established and trustworthy alternatives. The perceived risk outweighs the potential reward.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reason-4-Slow-or-Limited-Delivery-Options\"><\/span><span style=\"font-weight: 400;\">Reason 4: Slow or Limited Delivery Options<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Slow delivery contributes significantly to a high cart abandonment rate, accounting for 23% of lost sales. E-commerce giants like Amazon have conditioned consumers to expect fast, flexible shipping. Their same-day, next-day, and standard delivery options cater to various needs, offering convenience and speed that many D2C brands struggle to match. This speed advantage is a major draw, especially for time-sensitive purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While D2C brands often excel in product quality and brand storytelling, they frequently fall short in delivery logistics. Customers used to the instant gratification of platforms like Amazon may find extended shipping times unacceptable. This disparity can be a deciding factor, pushing shoppers to abandon their carts and choose the faster, more reliable delivery of larger platforms, even if it means sacrificing a more personalized brand connection.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reason-5-Complicated-Checkout-Process\"><\/span><span style=\"font-weight: 400;\">Reason 5: Complicated Checkout Process<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A complicated checkout process is a major contributor to a high cart abandonment rate, accounting for 22% of lost sales. While a transaction requires contact, shipping, and payment details, many online stores overcomplicate this essential process. Excessive form fields, mandatory account creation (already discussed), and unclear progress indicators can quickly frustrate shoppers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Forcing customers to navigate multiple pages, repeatedly enter information, or decipher confusing error messages creates friction and disrupts the purchase flow. A lengthy checkout can feel overwhelming, especially on mobile devices. Requiring unnecessary information, like date of birth or gender, can also raise privacy concerns and slow things down. The more steps involved, the greater the chance a customer will get distracted, change their mind, or give up.<\/span><\/p>\n<p><strong>Quick solution:<\/strong> If a complicated checkout is driving your high cart abandonment rate, streamline the process with a solution like <a href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=direct%2C+google%2C+learn&amp;utm_medium=blog&amp;utm_campaign=Cart+abandonment+2#name=xxxxx\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><strong>Magic Checkout.<\/strong><\/a>\u00a0 This type of tool can prefill contact, address, and payment information, making checkout significantly faster.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reason-6-Unclear-or-Inadequate-Return-Policy\"><\/span><span style=\"font-weight: 400;\">Reason 6: Unclear or Inadequate Return Policy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An unclear or inadequate return policy contributes significantly to a high cart abandonment rate, accounting for 18% of lost sales. <a href=\"https:\/\/razorpay.com\/blog\/return-to-origin-challenges-and-how-to-solve-it\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Returns are common in online retail<\/a>; damaged goods, incorrect deliveries, and changes of mind are unavoidable. Customers understand this, but they need reassurance that returns will be handled efficiently and smoothly. A vague or hard-to-find return policy generates anxiety and distrust. Shoppers want to know their options before purchasing, especially for expensive items.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A complex return process, with short timeframes, unclear guidelines, or substantial restocking fees, can discourage potential buyers. The absence of a well-defined return policy can also suggest a lack of faith in the product. For high-value purchases, this concern is amplified. Customers often look for purchase protection or guarantees, highlighting the crucial role of a strong, transparent return policy in building trust and driving sales.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reason-7-Website-Issues\"><\/span><span style=\"font-weight: 400;\">Reason 7: Website Issues<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Website issues significantly contribute to a high cart abandonment rate. Technical problems like slow loading speeds, website crashes, and mobile incompatibility frustrate users and drive them away. A website that doesn&#8217;t function seamlessly on mobile is particularly vulnerable. Usability issues, such as complicated navigation, cluttered layouts, and confusing checkout processes, further deter purchases. If customers can&#8217;t easily find products, navigate the site, or complete checkout, they&#8217;ll likely abandon their carts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poor product presentation, including low-quality images or incomplete descriptions, can also make shoppers hesitant. Design and content matter too. An unprofessional website design or a lack of trust signals, like security badges or clear return policies, raises red flags. Even excessive pop-ups or a lack of easily accessible customer support can push customers away. Essentially, any friction in the user experience, from technical glitches to poor design, can lead to a high cart abandonment rate.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reason-8-Lack-of-multiple-payment-methods\"><\/span><span style=\"font-weight: 400;\">Reason 8: Lack of multiple payment methods\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The lack of multiple payment methods contributes substantially to a high cart abandonment rate, with 13% of customers abandoning purchases due to limited payment options. Customers have diverse payment preferences, influenced by convenience, security, financial situation, and even cultural norms. Some prioritize the ease of UPI, while others prefer the security of established credit <a href=\"https:\/\/razorpay.com\/learn\/what-is-a-card-network\/\">card networks<\/a>. For some, BNPL options offer a crucial budgeting tool, while others rely on digital wallets for quick transactions. Offering a wide range of payment methods also builds trust and signals that the business is adaptable and caters to different customer needs.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversely, limited options can raise concerns about the legitimacy or modernity of the online store. With the increasing globalization of e-commerce, businesses often cater to customers from diverse regions and backgrounds. Offering multiple payment methods, including international options, is crucial for accommodating this diverse customer base. Modern payment methods like BNPL have become increasingly popular, offering greater financial flexibility. They allow shoppers to spread out payments, making larger purchases more manageable. Not offering such options can deter customers who rely on these tools for budgeting.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reason-9-Difficulty-Finding-or-Using-CouponsDiscounts\"><\/span><span style=\"font-weight: 400;\">Reason 9: Difficulty Finding or Using Coupons\/Discounts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customers love coupons and discounts. The allure of saving money is a powerful motivator, yet 8% of customers abandon their carts when they can&#8217;t find relevant deals. Clearly promoting and displaying available offers is crucial. If coupons are hard to find, expired, or have confusing restrictions, shoppers may leave frustrated. The absence of visible discounts can also create the perception of lower value. Clearly showcasing coupons and promotional offers encourages conversions and reduces cart abandonment rate.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reason-10-Saving-for-Later\"><\/span><span style=\"font-weight: 400;\">Reason 10: Saving for Later<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, customers add items to their cart with no immediate intention of buying. They might be saving items for later, creating a wishlist, or simply &#8220;window shopping.&#8221; While this contributes to a high cart abandonment rate, it also reveals valuable insights into customer behavior. These abandoned carts aren&#8217;t necessarily lost sales; they represent a form of pre-purchase consideration. Customers use the cart as a way to curate items of interest, effectively creating a personalized collection of products they&#8217;re considering. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This behavior can be driven by various factors.\u00a0 They might be researching a purchase, comparing prices across different retailers, or waiting for a specific event like a birthday or holiday. Perhaps they&#8217;re unsure about sizing, color, or other <a href=\"https:\/\/razorpay.com\/learn\/what-is-product-detail-page\/\">product details<\/a> and plan to revisit the cart later when they have more information. For some, the cart serves as a temporary holding place while they finalize their budget or wait for payday.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, the cart becomes a bookmark, a reminder of items they intend to purchase eventually. This &#8220;saving for later&#8221; phenomenon underscores the importance of understanding the customer journey and recognizing that not every cart abandonment signifies a lost sale. It often indicates a delayed purchase, a customer who is still in the decision-making process.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key-Takeaways-and-Next-Steps\"><\/span><span style=\"font-weight: 400;\">Key Takeaways and Next Steps<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Now that we\u2019ve identified key reasons behind a high cart abandonment rate, the next step is implementing solutions. In our next article, we\u2019ll cover effective strategies and tools to help you lower your cart abandonment rate. One of the most effective ways to optimize the checkout flow and enhance conversion rates is by using <a href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=direct%2C+google%2C+learn&amp;utm_medium=blog&amp;utm_campaign=Cart+abandonment+2#name=xxxxx\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Magic Checkout<\/a>\u2014a seamless, AI-powered checkout solution designed to eliminate friction and improve order completion rates.<\/span><\/p>\n<p><strong>Stay tuned for actionable insights on:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u2714 Optimizing the checkout flow \u2714 Improving payment experiences \u2714 Leveraging retargeting strategies \u2714 Enhancing customer trust and transparency \u2714 Using automation tools for cart recovery<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc <\/span><b>Watch this space for our in-depth guide coming soon!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>70% of shoppers abandon carts! Explore 10 common reasons for high cart abandonment rate in e-commerce. Understand why customers leave before buying.<\/p>\n","protected":false},"author":151156511,"featured_media":15691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3434],"tags":[4154,2362,3784],"class_list":{"0":"post-15690","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"tag-cart-abandonment-rate","9":"tag-ecommerce","10":"tag-ecommerce-blogs"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/15690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156511"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=15690"}],"version-history":[{"count":5,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/15690\/revisions"}],"predecessor-version":[{"id":17512,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/15690\/revisions\/17512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/15691"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=15690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=15690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=15690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}