{"id":15573,"date":"2025-01-28T12:08:45","date_gmt":"2025-01-28T06:38:45","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=15573"},"modified":"2025-04-23T14:42:52","modified_gmt":"2025-04-23T09:12:52","slug":"retail-vs-e-commerce","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/retail-vs-e-commerce\/","title":{"rendered":"Retail vs Ecommerce: Key Differences Explained"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the rapidly evolving world of commerce, businesses and consumers are navigating the complex retail and <a href=\"https:\/\/razorpay.com\/learn\/what-is-ecommerce\/\">e-commerce<\/a> landscape. As technology continues to shape the way we shop, it&#8217;s crucial to understand the key differences between these two models. Whether you&#8217;re an entrepreneur looking to start a business or a curious shopper seeking the best experience, this article will provide a comprehensive overview of retail vs e-commerce.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ee442a30f0f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ee442a30f0f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/learn\/retail-vs-e-commerce\/#Difference-Between-E-commerce-and-Retail\" >Difference Between E-commerce and Retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/learn\/retail-vs-e-commerce\/#Example-of-Retail-and-E-commerce-Business-Models\" >Example of Retail and E-commerce Business Models<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/learn\/retail-vs-e-commerce\/#How-do-Retail-Sales-Work\" >How do Retail Sales Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/learn\/retail-vs-e-commerce\/#How-E-commerce-Sales-Work\" >How E-commerce Sales Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/learn\/retail-vs-e-commerce\/#Retail-vs-E-commerce-for-Shoppers\" >Retail vs. E-commerce for Shoppers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/learn\/retail-vs-e-commerce\/#Retail-vs-E-commerce-for-Businesses\" >Retail vs. E-commerce for Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/razorpay.com\/learn\/retail-vs-e-commerce\/#Things-to-Consider-When-Choosing-Between-Retail-and-E-commerce\" >Things to Consider When Choosing Between Retail and E-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/razorpay.com\/learn\/retail-vs-e-commerce\/#Frequently-Asked-Questions-FAQs\" >Frequently Asked Questions (FAQs)<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Difference-Between-E-commerce-and-Retail\"><\/span><b>Difference Between E-commerce and Retail<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>Factor<\/b><\/td>\n<td><b>E-commerce<\/b><\/td>\n<td><b>Retail<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product Interaction<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Customers rely on images, videos, 360-degree views, and virtual try-on<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Customers can physically interact with products in-store<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product Availability<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Takes time for ordered products to be shipped and arrive<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Customers obtain products immediately after in-store purchase<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Operating Model<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Operates online through websites and virtual customer interactions<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Operates through physical stores and face-to-face customer interactions<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cost Structure<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Lower physical overhead costs but higher technology and logistics investments<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Higher physical overhead costs (rent, utilities, staff) but lower tech costs<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Reach and Accessibility<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Can reach global audiences and offer 24\/7 shopping<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Often limited to local customers and specific store hours<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Supply Chain<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Involves shipping logistics, often from centralized warehouses<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Manages in-store inventory and works with more local suppliers<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Customer Experience<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Focuses on convenience, personalization, and online service<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Provides tactile experiences, immediate gratification, and in-person service<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Example-of-Retail-and-E-commerce-Business-Models\"><\/span><b>Example of Retail and E-commerce Business Models<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To better understand the distinction between <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> and retail, let&#8217;s look at some real-world examples. Amazon, the world&#8217;s largest online marketplace, is a prime example of an e-commerce giant. With its vast selection of products, personalized recommendations, and convenient delivery options, Amazon has revolutionized the way people shop online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, Walmart, the world&#8217;s largest retailer, exemplifies the traditional retail model. With thousands of physical stores across the globe, Walmart offers customers the opportunity to browse products in person, receive immediate assistance from store associates, and take their purchases home the same day.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-do-Retail-Sales-Work\"><\/span><b>How do Retail Sales Work?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The retail sales process typically follows these steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A customer enters the physical store and begins browsing the available products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales associates greet the customer and offer assistance, answering questions and providing product recommendations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The customer selects items to purchase and proceeds to the checkout counter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At the point of sale, the sales associate scans the items, and the customer makes a payment using cash, credit card, or other accepted methods.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The sales associate bags the purchased items, and the customer leaves the store with their goods in hand.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Throughout this process, retail businesses focus on creating an inviting store atmosphere, providing excellent customer service, and ensuring a smooth and efficient checkout experience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-E-commerce-Sales-Work\"><\/span><b>How E-commerce Sales Work?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The e-commerce sales process differs from traditional retail and typically involves the following steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A customer visits the e-commerce website and browses products using search filters, categories, or promotional banners.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The customer selects items of interest, reads product descriptions, views images or videos, and may compare prices or read customer reviews.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To make a purchase, the customer adds items to their virtual shopping cart and proceeds to the checkout page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">During checkout, the customer enters shipping and billing information, selects a shipping method, and chooses a payment option, such as credit card or <\/span><a href=\"https:\/\/razorpay.com\/ecommerce-payment-gateway-india\/\"><span style=\"font-weight: 400;\">E-commerce Payment Gateway<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After confirming the order, the customer receives an email confirmation, and the e-commerce retailer begins processing the order for shipment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The purchased items are packaged and shipped from the retailer&#8217;s warehouse or fulfillment center, and the customer receives tracking information to monitor the delivery progress.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">E-commerce businesses prioritize website usability, product information, secure payment processing, and efficient order fulfillment to provide a seamless online shopping experience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Retail-vs-E-commerce-for-Shoppers\"><\/span><b>Retail vs. E-commerce for Shoppers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a shopper, you may find yourself drawn to either retail or e-commerce based on your personal preferences and needs. Here are some key considerations:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><b>1. Product interaction: <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you value the ability to see, touch, and try products before making a purchase, retail may be the better option. However, if you&#8217;re comfortable relying on images, videos, and customer reviews, e-commerce can provide a convenient alternative.<\/span><\/p>\n<h3><b>2. Immediacy:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"> When you need a product right away, retail stores offer the advantage of immediate availability. With e-commerce, you&#8217;ll need to wait for the product to be shipped and delivered.<\/span><\/p>\n<h3><b>3. Convenience:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"> E-commerce offers unparalleled convenience, allowing you to shop from anywhere at any time. Retail shopping requires you to visit a physical store during operating hours.<\/span><\/p>\n<h3><b>4. Personalization:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">E-commerce platforms often use data analytics to provide personalized product recommendations and targeted marketing, enhancing your shopping experience. Retail stores may offer personalized service through knowledgeable associates.<\/span><\/p>\n<p><strong>Related Read: <a href=\"https:\/\/razorpay.com\/learn\/what-is-livestream-shopping\/\">What Is Livestream Shopping &amp; How Does It Work?<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Retail-vs-E-commerce-for-Businesses\"><\/span><b>Retail vs. E-commerce for Businesses<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a business owner, choosing between retail and e-commerce requires careful consideration of your products, target audience, and resources. Here are some factors to keep in mind:<\/p>\n<h3><b>1. Cost structure:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"> E-commerce businesses typically have lower overhead costs, as they don&#8217;t need to maintain physical stores. However, they may require higher investments in technology, <a href=\"https:\/\/razorpay.com\/learn\/6-effective-types-of-digital-marketing\/\">digital marketing,<\/a> and shipping logistics. Retail businesses have higher overhead costs associated with rent, utilities, and staffing.<\/span><\/p>\n<h3><b>2. Reach and scalability:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"> E-commerce enables businesses to reach a global audience and scale more easily, as there are fewer geographical limitations. Retail businesses are often limited to local or regional customers and may face challenges when expanding to new locations.<\/span><\/p>\n<h3><b>3. Customer experience:<\/b><\/h3>\n<p><b> <\/b><span style=\"font-weight: 400;\">Retail businesses can provide a unique in-store experience, offering personalized service and the opportunity for customers to engage with products firsthand. E-commerce businesses must focus on creating a seamless, user-friendly online experience and providing excellent customer service through digital channels.<\/span><\/p>\n<h3><b>4. Inventory management:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Retail businesses must carefully manage in-store inventory and work with local suppliers to ensure product availability. E-commerce businesses often have centralized warehouses and must optimize their supply chain and shipping logistics to meet customer demands.<\/span><\/p>\n<p><em><b>Related Read: <\/b><a href=\"https:\/\/razorpay.com\/learn\/difference-between-e-commerce-and-e-business\/\"><b>E-Commerce vs E-Business<\/b><\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Things-to-Consider-When-Choosing-Between-Retail-and-E-commerce\"><\/span><b>Things to Consider When Choosing Between Retail and E-commerce<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When deciding between retail and e-commerce, consider the following:<\/span><\/p>\n<h3><b>1. Your products:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"> Some products may be better suited for in-person sales, while others can be easily sold online. Consider the nature of your products and how customers prefer to purchase them.<\/span><\/p>\n<h3><b>2. Your target audience:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"> Understand your target audience&#8217;s shopping preferences and habits. Are they more likely to shop online or in physical stores?<\/span><\/p>\n<h3><b>3. Your resources:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"> Evaluate your financial resources, technological capabilities, and logistical infrastructure. Determine which model aligns best with your current resources and future growth plans.<\/span><\/p>\n<h3><b>4. Omnichannel potential: <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Consider the possibility of combining retail and e-commerce through an omnichannel approach. Many successful businesses integrate their physical and online presence to provide a seamless customer experience.<\/span><\/p>\n<h3><b>5. Market trends:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Stay informed about market trends and consumer behavior in your industry. As technology and customer preferences evolve, be prepared to adapt your strategy accordingly.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently-Asked-Questions-FAQs\"><\/span>Frequently Asked Questions (FAQs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>1. What is the biggest challenge facing e-commerce businesses?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the biggest challenges facing e-commerce businesses is the intense competition in the online marketplace. With countless e-commerce websites vying for customer attention, businesses must differentiate themselves through unique product offerings, competitive pricing, and exceptional customer service. Additionally, e-commerce businesses must continually invest in digital marketing and search engine optimization to attract and retain customers.<\/span><\/p>\n<h3><b>2. What is the biggest challenge facing retail businesses?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Retail businesses face the challenge of adapting to changing consumer preferences and the growing popularity of e-commerce. As more customers shift to online shopping, retail businesses must find ways to remain relevant and provide unique in-store experiences that cannot be replicated online. This may involve investing in store renovations, training staff to provide exceptional service, and incorporating technology to enhance the shopping experience.<\/span><\/p>\n<h3><b>3. Does seasonality affect e-commerce differently than retail?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Seasonality can affect both e-commerce and retail businesses but in different ways. Retail businesses may experience higher foot traffic during holiday seasons or special events, requiring them to adjust staffing and inventory levels accordingly. E-commerce businesses may see a surge in online sales during similar periods, necessitating the optimization of website performance, shipping processes, and customer service to handle increased demand.<\/span><\/p>\n<h3><b>4. Is ecommerce considered retail?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, e-commerce is considered a form of retail, as it involves the sale of goods and services directly to consumers. However, the key difference lies in the medium through which these sales take place. While traditional retail occurs in physical stores, e-commerce takes place through digital channels like websites and mobile apps.<\/span><\/p>\n<h3><b>5. Is e-commerce better than retail?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There is no definitive answer to whether e-commerce is better than retail, as both models have their unique advantages and challenges. The choice between e-commerce and retail depends on various factors, including the nature of the products, target audience preferences, available resources, and overall business strategy. Many businesses find success by adopting an omnichannel approach, integrating both e-commerce and retail to provide a comprehensive customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In conclusion, understanding the key differences between retail vs e-commerce is essential for businesses and consumers alike. As technology continues to evolve, the lines between these two models are blurring, giving rise to innovative approaches like omnichannel retailing. By carefully considering the factors outlined in this article and staying informed about market trends, businesses can make informed decisions about which model best suits their needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you choose to focus on e-commerce, retail, or a combination of both, remember that the key to success lies in providing exceptional customer experiences, adapting to changing preferences, and continually innovating to stay ahead of the competition. With the right strategy and a customer-centric approach, your business can thrive in the dynamic world of retail and e-commerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For comprehensive <\/span><a href=\"https:\/\/razorpay.com\/docs\/get-started\/solutions\/ecommerce\/\"><span style=\"font-weight: 400;\">e-commerce business solutions<\/span><\/a><span style=\"font-weight: 400;\"> and seamless e-commerce payment gateway integration, trust Razorpay &#8211; your one-stop destination for all things e-commerce.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the rapidly evolving world of commerce, businesses and consumers are navigating the complex retail and e-commerce landscape. As technology continues to shape the way we shop, it&#8217;s crucial to understand the key differences between these two models. Whether you&#8217;re an entrepreneur looking to start a business or a curious shopper seeking the best experience,<\/p>\n","protected":false},"author":151156580,"featured_media":16531,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3434],"tags":[2362,2669,4151],"class_list":{"0":"post-15573","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"tag-ecommerce","9":"tag-retail","10":"tag-retail-vs-ecommerce"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/15573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156580"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=15573"}],"version-history":[{"count":7,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/15573\/revisions"}],"predecessor-version":[{"id":16934,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/15573\/revisions\/16934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/16531"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=15573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=15573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=15573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}