{"id":15124,"date":"2024-12-26T11:21:30","date_gmt":"2024-12-26T05:51:30","guid":{"rendered":"https:\/\/razorpay.com\/learn\/?p=15124"},"modified":"2025-02-13T08:42:05","modified_gmt":"2025-02-13T03:12:05","slug":"12-myths-about-order-conversion-rate","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/12-myths-about-order-conversion-rate\/","title":{"rendered":"12 Common Myths About Order Conversion Rate (and the Truth Behind Them)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Order Conversion Rate (OCR) is a fundamental metric for e-commerce businesses aiming to optimize their customer journey and improve overall performance. However, many myths cloud the true understanding of this key indicator. These misconceptions can prevent businesses from unlocking their full potential to drive meaningful conversions. In <\/span><b>Chapter 3<\/b><strong> of our <\/strong><b>Order Conversion Rate blog series<\/b><span style=\"font-weight: 400;\">, we\u2019ll address some of the most common misunderstandings about <\/span>order conversion rates<span style=\"font-weight: 400;\"> and explain why a more nuanced approach is essential for sustained growth.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d70074b1bcc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d70074b1bcc\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/learn\/12-myths-about-order-conversion-rate\/#Myth-1-High-Traffic-Equals-High-Conversions\" >Myth 1: High Traffic Equals High Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/learn\/12-myths-about-order-conversion-rate\/#Myth-2-A-Lower-Price-Always-Increases-Order-Conversion-Rates\" >Myth 2: A Lower Price Always Increases Order Conversion Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/learn\/12-myths-about-order-conversion-rate\/#Myth-3-More-Features-Lead-to-Higher-Order-Conversions\" >Myth 3: More Features Lead to Higher Order Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/learn\/12-myths-about-order-conversion-rate\/#Myth-4-Order-Conversion-Rates-Are-All-About-the-Checkout-Page\" >Myth 4: Order Conversion Rates Are All About the Checkout Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/learn\/12-myths-about-order-conversion-rate\/#Myth-5-Offering-Discounts-Always-Converts-More-Customers\" >Myth 5: Offering Discounts Always Converts More Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/learn\/12-myths-about-order-conversion-rate\/#Myth-6-Only-New-Visitors-Drive-Conversions\" >Myth 6: Only New Visitors Drive Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/razorpay.com\/learn\/12-myths-about-order-conversion-rate\/#Myth-7-Mobile-Optimization-is-Optional\" >Myth 7: Mobile Optimization is Optional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/razorpay.com\/learn\/12-myths-about-order-conversion-rate\/#Myth-8-AB-Testing-is-a-One-Time-Activity\" >Myth 8: A\/B Testing is a One-Time Activity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/razorpay.com\/learn\/12-myths-about-order-conversion-rate\/#Myth-9-Pop-Ups-Always-Hurt-Conversions\" >Myth 9: Pop-Ups Always Hurt Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/razorpay.com\/learn\/12-myths-about-order-conversion-rate\/#Myth-10-Lower-Bounce-Rates-Guarantee-Higher-Conversions\" >Myth 10: Lower Bounce Rates Guarantee Higher Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/razorpay.com\/learn\/12-myths-about-order-conversion-rate\/#Myth-11-Order-Conversion-Rate-Benchmarks-Are-Universal\" >Myth 11: Order Conversion Rate Benchmarks Are Universal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/razorpay.com\/learn\/12-myths-about-order-conversion-rate\/#Myth-12-One-Click-Checkout-Isnt-Necessary-for-Higher-Order-Conversion-Rates\" >Myth 12: One-Click Checkout Isn\u2019t Necessary for Higher Order Conversion Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/razorpay.com\/learn\/12-myths-about-order-conversion-rate\/#Conclusion-Debunking-Myths-to-Improve-Your-Order-Conversion-Rate\" >Conclusion: Debunking Myths to Improve Your Order Conversion Rate<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Myth-1-High-Traffic-Equals-High-Conversions\"><\/span><span style=\"font-weight: 400;\">Myth 1: High Traffic Equals High Conversions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Reality:<\/b><span style=\"font-weight: 400;\"> Many businesses assume that increasing website traffic will automatically boost order conversions. However, if the traffic isn\u2019t targeted, the order conversion rate may remain stagnant.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\"> Focus on attracting high-intent visitors by leveraging channels like organic search and retargeting campaigns. Use audience segmentation and personalization to align your offerings with user intent.<\/span><\/p>\n<p><b>Data Insight:<\/b><span style=\"font-weight: 400;\"> According to <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\">, personalized CTAs convert 202% better than generic ones.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Myth-2-A-Lower-Price-Always-Increases-Order-Conversion-Rates\"><\/span><span style=\"font-weight: 400;\">Myth 2: A Lower Price Always Increases Order Conversion Rates<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Reality:<\/b><span style=\"font-weight: 400;\"> While competitive pricing is important, it\u2019s not the sole factor influencing purchase decisions. Customers often prioritize quality, brand trust, and overall value over price alone.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\"> Emphasize your unique value proposition (UVP), build trust through testimonials, and showcase quality assurance.<\/span><\/p>\n<p><b>Data Insight:<\/b><span style=\"font-weight: 400;\"> Research by <\/span><a href=\"https:\/\/baymard.com\/blog\/cart-abandonment-statistics\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">Baymard Institute<\/span><\/a><span style=\"font-weight: 400;\"> shows that 48% of cart abandonments occur due to extra costs, such as shipping.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Myth-3-More-Features-Lead-to-Higher-Order-Conversions\"><\/span><span style=\"font-weight: 400;\">Myth 3: More Features Lead to Higher Order Conversions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Reality:<\/b><span style=\"font-weight: 400;\"> Overloading your site or product with features can overwhelm users and dilute the core value proposition.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\"> Prioritize usability and focus on features that address key pain points for your target audience. Use A\/B testing to evaluate which features resonate most.<\/span><\/p>\n<p><b>Example with Data:<\/b><span style=\"font-weight: 400;\"> Crazy Egg simplified its landing page, focusing on just one key feature per fold. This streamlined approach resulted in a 64% increase in sign-ups.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Myth-4-Order-Conversion-Rates-Are-All-About-the-Checkout-Page\"><\/span><span style=\"font-weight: 400;\">Myth 4: Order Conversion Rates Are All About the Checkout Page<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Reality:<\/b><span style=\"font-weight: 400;\"> While the checkout page is crucial, user experience across the entire buyer journey\u2014including homepage design, product pages, and site speed\u2014plays a significant role.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\"> Optimize all touchpoints by improving navigation, adding detailed product descriptions, and reducing load times.<\/span><\/p>\n<p><b>Data Insight:<\/b><span style=\"font-weight: 400;\"> Google reports that a one-second delay in mobile page load time can reduce conversions by up to 20%.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Myth-5-Offering-Discounts-Always-Converts-More-Customers\"><\/span><span style=\"font-weight: 400;\">Myth 5: Offering Discounts Always Converts More Customers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Reality:<\/b><span style=\"font-weight: 400;\"> Overusing discounts can harm your brand value and train customers to wait for price drops.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\"> Use discounts strategically\u2014introduce loyalty programs, exclusive sales, or bundled offers to drive urgency without devaluing your products.<\/span><\/p>\n<p><b>Data Insight:<\/b><span style=\"font-weight: 400;\"> A study by <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/retailmenot-inc-releases-google-consumer-survey-showing-the-significant-role-of-promotions-in-driving-sales-282116271.html\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">RetailMeNot<\/span><\/a><span style=\"font-weight: 400;\"> found that 68% of customers say exclusive discounts for returning shoppers make them more likely to repurchase.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Myth-6-Only-New-Visitors-Drive-Conversions\"><\/span><span style=\"font-weight: 400;\">Myth 6: Only New Visitors Drive Conversions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Reality:<\/b><span style=\"font-weight: 400;\"> Repeat visitors are often more likely to convert due to familiarity with your brand and offerings.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\"> Nurture relationships with returning users through email campaigns, remarketing ads, and personalized experiences.<\/span><\/p>\n<p><b>Data Insight:<\/b><span style=\"font-weight: 400;\"> Adobe found that repeat customers are nine times more likely to convert compared to first-time visitors.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Myth-7-Mobile-Optimization-is-Optional\"><\/span><span style=\"font-weight: 400;\">Myth 7: Mobile Optimization is Optional<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Reality:<\/b><span style=\"font-weight: 400;\"> With mobile commerce accounting for a significant portion of online sales, an unoptimized mobile experience can severely impact conversions.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\"> Implement responsive design, optimize for touch navigation, and streamline mobile checkout processes.<\/span><\/p>\n<p><b>Data Insight:<\/b><span style=\"font-weight: 400;\"> According to <\/span><a href=\"https:\/\/www.statista.com\/chart\/13139\/estimated-worldwide-mobile-e-commerce-sales\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">, mobile commerce made up 60% of all e-commerce in 2023.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Myth-8-AB-Testing-is-a-One-Time-Activity\"><\/span><span style=\"font-weight: 400;\">Myth 8: A\/B Testing is a One-Time Activity<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Reality:<\/b><span style=\"font-weight: 400;\"> User preferences and market trends evolve constantly, making ongoing testing essential for sustained improvement.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\"> Regularly test key elements like CTAs, headlines, and visuals. Use insights to refine strategies over time.<\/span><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> An e-commerce site ran monthly A\/B tests on CTA button colors and wording. Over six months, these iterations contributed to a cumulative 15% rise in conversions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Myth-9-Pop-Ups-Always-Hurt-Conversions\"><\/span><span style=\"font-weight: 400;\">Myth 9: Pop-Ups Always Hurt Conversions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Reality:<\/b><span style=\"font-weight: 400;\"> Properly timed, non-intrusive pop-ups can boost conversions by engaging users at critical moments.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\"> Use exit-intent pop-ups or time-based offers strategically to enhance user experience.<\/span><\/p>\n<p><b>Data Insight:<\/b><span style=\"font-weight: 400;\"> Sumo found that the average order conversion rate for pop-ups is 3.09%, with the top 10% achieving over 9%. A food delivery app introduced a pop-up offering 10% off for first-time users and achieved an 8% order conversion rate.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Myth-10-Lower-Bounce-Rates-Guarantee-Higher-Conversions\"><\/span><span style=\"font-weight: 400;\">Myth 10: Lower Bounce Rates Guarantee Higher Conversions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Reality:<\/b><span style=\"font-weight: 400;\"> A low bounce rate may indicate user engagement but doesn\u2019t always correlate with higher conversions.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\"> Focus on the quality of interactions by guiding users effectively toward conversion points.<\/span><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> An electronics retailer noticed high engagement on their blog but low conversions. Adding product links and CTAs to blog posts improved conversions by 12%.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Myth-11-Order-Conversion-Rate-Benchmarks-Are-Universal\"><\/span><span style=\"font-weight: 400;\">Myth 11: Order Conversion Rate Benchmarks Are Universal<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Reality:<\/b><span style=\"font-weight: 400;\"> Conversion benchmarks differ significantly across industries, product types, and regions. Using generic benchmarks may lead to unrealistic expectations.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\"> Set your benchmarks by analyzing historical data, market conditions, and specific audience behavior.<\/span><\/p>\n<p><b>Data Insight:<\/b><span style=\"font-weight: 400;\"> Shopify reports average order conversion rates of 3.48% for the health and beauty industry, but this figure varies widely depending on geography and marketing strategy.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Myth-12-One-Click-Checkout-Isnt-Necessary-for-Higher-Order-Conversion-Rates\"><\/span><span style=\"font-weight: 400;\">Myth 12: One-Click Checkout Isn\u2019t Necessary for Higher Order Conversion Rates<br \/>\n<\/span><b style=\"font-size: 19px; color: rgba(0, 0, 0, 0.74);\"><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Reality:<\/b><span style=\"font-weight: 400;\"> Some believe that adding a one-click checkout option isn\u2019t crucial for improving order conversion rates. However, simplifying the checkout process is one of the most effective ways to reduce friction and increase conversions.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\"> One-click checkout significantly streamlines the purchasing process, eliminating the need for customers to re-enter their details each time. This not only speeds up the transaction but also minimizes <a href=\"https:\/\/razorpay.com\/blog\/what-is-abandoned-cart\/\">cart abandonment<\/a>, ultimately boosting conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take <\/span><a href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=direct%2C+google&amp;utm_medium=blog&amp;utm_campaign=account+creation+vs+one-click+TF#name=xxxxx\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><b>Magic Checkout<\/b><\/a><span style=\"font-weight: 400;\">, for example. It makes the checkout process 5x faster by prefilling important details like contact, payment, and shipping information, drastically reducing checkout time. Additionally, it displays multiple payment methods, including COD, and presents the most relevant coupons and discounts, ensuring a smooth and tailored experience for every customer.<\/span><\/p>\n<p><b>Data Insight:<\/b><span style=\"font-weight: 400;\"> A study by Baymard Institute found that 21% of online shoppers abandon their cart due to a long or complicated checkout process. Implementing one-click checkout has been shown to increase conversions by up to 15%, especially for repeat customers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion-Debunking-Myths-to-Improve-Your-Order-Conversion-Rate\"><\/span><span style=\"font-weight: 400;\">Conclusion: Debunking Myths to Improve Your Order Conversion Rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By debunking these myths, businesses can approach order conversion rate optimization with a clearer, more informed perspective. Understanding the realities behind these misconceptions allows you to focus your efforts on strategies that genuinely drive results, ensuring a seamless and rewarding experience for your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the next chapter of our Order Conversion Rate blog series, <\/span><b>&#8220;Measuring and Analyzing Your Order Conversion Rate for Continuous Improvement,&#8221;<\/b><span style=\"font-weight: 400;\"> we\u2019ll dive into actionable steps to evaluate your conversion data. You\u2019ll learn how to identify trends, use key analytics tools, and make data-driven decisions to sustain and enhance your e-commerce performance.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">More Blogs on Order Conversion Rate:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Chapter 1: <\/span><a href=\"https:\/\/razorpay.com\/learn\/order-conversion-rate\/\"><span style=\"font-weight: 400;\">Order Conversion Rate 101: What It Is and Why It Matters<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Chapter 2: <\/span><a href=\"https:\/\/razorpay.com\/learn\/10-ways-to-boost-your-order-conversion-rate\/\"><span style=\"font-weight: 400;\">How to Improve Order Conversion Rate: Best Practices and Strategies<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the truth behind common myths about order conversion rate and how to optimize it for higher e-commerce performance. <\/p>\n","protected":false},"author":151156511,"featured_media":15125,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3434,3840],"tags":[2362,3841,4082],"class_list":{"0":"post-15124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-magic-checkout-e-commerce-blogs","9":"tag-ecommerce","10":"tag-magic-checkout-e-commerce-blogs","11":"tag-order-conversion-rate"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/15124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156511"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=15124"}],"version-history":[{"count":2,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/15124\/revisions"}],"predecessor-version":[{"id":15738,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/15124\/revisions\/15738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/15125"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=15124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=15124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=15124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}