{"id":1395,"date":"2019-09-12T18:01:40","date_gmt":"2019-09-12T12:31:40","guid":{"rendered":"https:\/\/rzplearn.com\/?p=1395"},"modified":"2020-06-03T10:59:54","modified_gmt":"2020-06-03T05:29:54","slug":"how-to-run-quora-ads","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/how-to-run-quora-ads\/","title":{"rendered":"A Complete Guide to Getting Started with Quora Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Quora marketing is in vogue and marketers have accepted this! Alike big players Facebook &amp; Google, Quora ads can help you reach your business to masses. People visit Quora each day to ask questions and find insightful answers. By using a powerful strategy and correct targeting, you can use Quora ads to reach out to millions of people and advertise your product\/ or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you dive in deep and understand how to run ads and scale up on Quora, read our blog on <\/span><a href=\"https:\/\/razorpay.com\/learn\/quora-marketing-for-business\/\"><span style=\"font-weight: 400;\">Quora marketing for business<\/span><\/a><span style=\"font-weight: 400;\"> to understand the basics of Quora.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wondering why should you choose Quora out of all the available options to market your business? Here\u2019s why:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Reach relevant audiences:<\/b><span style=\"font-weight: 400;\"> Quora has a user base of millions and while you market on Quora, you are reaching a community that is genuinely interested in what you have to say.\u00a0<\/span><\/li>\n<li><b>Target larger groups:<span style=\"font-weight: 400;\"> Unlike Facebook and Google, Quora has a very niche audience and hence, it makes the possibility of reaching the right masses even higher!<\/span><\/b><\/li>\n<li><b>Find high intent readers: <span style=\"font-weight: 400;\">Users on Quora are observed to have high intent of taking action compared to other paid marketing channels. This makes it a strong reason for your business to enter the platform.<\/span><\/b><\/li>\n<li><b>Protect your brand: <span style=\"font-weight: 400;\">While Quora has people from all folds, it ensures that the profiles are created basis real identities. Quora\u2019s moderation policies makes the ecosystem even safer by skimming through content pieces and profiles.<\/span><\/b><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How to get started with Quora ads?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Just like any other marketing platform, Quora should not be approached with the &#8216;it\u2019s all about sales\u2019 mindset. The reason is, Quora has users from all sectors and most of these people exist to consume and contribute to the extensive knowledge base.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create an ad account on Quora<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">1. Click on the &#8216;Start Now&#8217; button on Quora for business official website<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1401\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-10.34.29-AM.png\" alt=\"Screenshot 2019-09-12 at 10.34.29 AM.png\" width=\"1212\" height=\"651\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-10.34.29-AM.png 1212w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-10.34.29-AM-300x161.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-10.34.29-AM-768x413.png 768w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-10.34.29-AM-1024x550.png 1024w\" sizes=\"(max-width: 1212px) 100vw, 1212px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2. You will be prompted to &#8216;Create Your Ad Account&#8217; (in 2 simple steps)<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-1402 aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-10.34.54-AM.png\" alt=\"Screenshot 2019-09-12 at 10.34.54 AM\" width=\"479\" height=\"266\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-10.34.54-AM.png 677w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-10.34.54-AM-300x167.png 300w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\" wp-image-1403 aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-10.35.28-AM.png\" alt=\"Screenshot 2019-09-12 at 10.35.28 AM\" width=\"483\" height=\"302\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-10.35.28-AM.png 673w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-10.35.28-AM-300x188.png 300w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create an ad on Quora<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">1. Once you are all set with your Quora ads account, the next step is to create an ad campaign. Click on &#8216;Create Campaign&#8217; button<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1404\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-10.50.45-AM.png\" alt=\"Screenshot 2019-09-12 at 10.50.45 AM\" width=\"1430\" height=\"343\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-10.50.45-AM.png 1430w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-10.50.45-AM-300x72.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-10.50.45-AM-768x184.png 768w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-10.50.45-AM-1024x246.png 1024w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/p>\n<p><b><i>Note:<\/i><\/b><span style=\"font-weight: 400;\"> Basis your end goal, you can choose the objective for your Quora ad. Here\u2019s a quick guide to assist you at this step:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Conversions: <\/b><span style=\"font-weight: 400;\">Choose conversion if you want to send users to your website or a landing page to complete an action<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>App Installs:<\/b><span style=\"font-weight: 400;\"> Choose app installs if you want the user to download your mobile application<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Traffic:<\/b><span style=\"font-weight: 400;\"> Choose traffic if you want the user to simply visit your website or a landing page\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Awareness:<\/b><span style=\"font-weight: 400;\"> Choose awareness if you want your users to see and engage with an answer on Quora\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">2. After you picked up the relevant objective, the next step is to fill in other details like budget, tenure etc.<\/span><\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-1406 aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.07.48-AM.png\" alt=\"Screenshot 2019-09-12 at 11.07.48 AM\" width=\"1427\" height=\"761\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.07.48-AM.png 1427w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.07.48-AM-300x160.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.07.48-AM-768x410.png 768w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.07.48-AM-1024x546.png 1024w\" sizes=\"(max-width: 1427px) 100vw, 1427px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">3. Further, you will be asked to create your target audience. You can select an option from &#8216;Primary Targeting&#8217; and specify the locations based on your understanding.<\/span><\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-1408 aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.16.20-AM.png\" alt=\"Screenshot 2019-09-12 at 11.16.20 AM\" width=\"1429\" height=\"765\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.16.20-AM.png 1429w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.16.20-AM-300x161.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.16.20-AM-768x411.png 768w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.16.20-AM-1024x548.png 1024w\" sizes=\"(max-width: 1429px) 100vw, 1429px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">4. You can choose to target an audience on the basis of the device they are using. You can also choose to exclude a set of an audience!\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1409\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.17.44-AM.png\" alt=\"Screenshot 2019-09-12 at 11.17.44 AM.png\" width=\"1430\" height=\"765\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.17.44-AM.png 1430w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.17.44-AM-300x160.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.17.44-AM-768x411.png 768w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.17.44-AM-1024x548.png 1024w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">5. After having the basics in place, you will be required to choose the type of ad. You can choose to create an image-based ad or a text-based ad. You also have an option to promote one of your existing answers!<\/span><\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-1411 aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.25.10-AM.png\" alt=\"Screenshot 2019-09-12 at 11.25.10 AM\" width=\"1424\" height=\"768\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.25.10-AM.png 1424w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.25.10-AM-300x162.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.25.10-AM-768x414.png 768w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.25.10-AM-1024x552.png 1024w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">6. There you are! You have successfully created an ad on Quora!\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tracking &amp; conversions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">1. After you have your ads up and running, all you need to do is measure the performance from time to time and keep iterating your actions accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. For easy and transparent tracking, Quora asks you to configure your Quora pixel.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1413\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.32.06-AM.png\" alt=\"Screenshot 2019-09-12 at 11.32.06 AM.png\" width=\"1439\" height=\"332\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.32.06-AM.png 1439w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.32.06-AM-300x69.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.32.06-AM-768x177.png 768w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.32.06-AM-1024x236.png 1024w\" sizes=\"(max-width: 1439px) 100vw, 1439px\" \/><\/p>\n<p>3.\u00a0<span style=\"font-weight: 400;\">You can choose to install the pixel manually or to install with a partner.<\/span><\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-1414 aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.32.18-AM.png\" alt=\"Screenshot 2019-09-12 at 11.32.18 AM.png\" width=\"644\" height=\"447\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.32.18-AM.png 644w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.32.18-AM-300x208.png 300w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">4. Basis your chosen option, you can either choose to copy the script or give your pixel ID.<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-1415 aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.32.30-AM.png\" alt=\"Screenshot 2019-09-12 at 11.32.30 AM.png\" width=\"373\" height=\"296\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.32.30-AM.png 670w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.32.30-AM-300x238.png 300w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/><\/p>\n<p><img decoding=\"async\" class=\" wp-image-1416 aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.35.31-AM.png\" alt=\"Screenshot 2019-09-12 at 11.35.31 AM\" width=\"376\" height=\"276\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.35.31-AM.png 670w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.35.31-AM-300x220.png 300w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">5. Lastly, you will have a consolidated dashboard where you will be able to track all the metrics you essentially need to!<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-1417 aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.50.01-AM.png\" alt=\"Screenshot 2019-09-12 at 11.50.01 AM.png\" width=\"642\" height=\"321\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.50.01-AM.png 1435w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.50.01-AM-300x150.png 300w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.50.01-AM-768x385.png 768w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.50.01-AM-1024x513.png 1024w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With this, Quora ad platform also offers you to create and download detailed reports!<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1419 aligncenter\" src=\"https:\/\/razorpay.com\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.43.58-AM-3413195149-1568283990918.png\" alt=\"Screenshot 2019-09-12 at 11.43.58 AM\" width=\"616\" height=\"621\" srcset=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.43.58-AM-3413195149-1568283990918.png 616w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.43.58-AM-3413195149-1568283990918-150x150.png 150w, https:\/\/d6xcmfyh68wv8.cloudfront.net\/learn-content\/uploads\/2019\/09\/Screenshot-2019-09-12-at-11.43.58-AM-3413195149-1568283990918-298x300.png 298w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">10x your brand awareness and traffic with Quora ads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Quora is one of the best sources of reliable information with experts across diverse industries who are constantly sharing valuable knowledge and experiences. The platform has come a long way from being a Q&amp;A platform to a robust advertising channel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although a little slow in the initial stages, Quora ads are a proven way to accelerate your business growth. With an easy-to-use and simple interface, Quora ads, if targeted well is going to bring in the visibility your business deserves!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By using a powerful strategy and correct targeting, you can use Quora ads to reach out to millions of people and advertise your product\/ or service. Read here to know all about Quora ads!<\/p>\n","protected":false},"author":151156465,"featured_media":1421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1383],"tags":[2868,2869,2746],"class_list":{"0":"post-1395","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-digital-marketing","9":"tag-quora-ads","10":"tag-quora-marketing"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/1395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156465"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=1395"}],"version-history":[{"count":4,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/1395\/revisions"}],"predecessor-version":[{"id":2490,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/1395\/revisions\/2490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/1421"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=1395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=1395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=1395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}