{"id":1210,"date":"2019-08-20T18:13:33","date_gmt":"2019-08-20T12:43:33","guid":{"rendered":"https:\/\/rzplearn.com\/?p=1210"},"modified":"2025-05-23T14:43:35","modified_gmt":"2025-05-23T09:13:35","slug":"social-commerce-definition-benefits","status":"publish","type":"post","link":"https:\/\/razorpay.com\/learn\/social-commerce-definition-benefits\/","title":{"rendered":"How Social Commerce Can Help Your Business"},"content":{"rendered":"<blockquote><p><em><span style=\"font-weight: 400;\">\u00e2\u20ac\u0153You can use social media to turn strangers into friends, friends into customers and customers into salespeople.\u00e2\u20ac\u009d <\/span><\/em><span style=\"font-weight: 400;\">Seth Godin<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">According to the new 2019 Global Digital report by We Are Social and Hootsuite, almost half of the world\u2019s population, is using the internet. That\u2019s 4.39 billion people for you!\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This also means there are more people on social media&#8211;approximately 3.48 billion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, the younger generations spend more time on social media apps, which has positioned social commerce as the numero-uno market trend for e-commerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Carrying the baton of this revolution is Generation Z, who prefers shopping on social channels like Snapchat and Instagram, while Generation X loves to shop on Facebook.<\/span><\/p>\n<h2><b>What is social commerce?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In this piece, social commerce is described as the ability to purchase from any third-party company within the native or paid social media experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, a user can browse and compare products on Instagram or Facebook, or learn <a href=\"https:\/\/razorpay.com\/learn\/what-is-product-detail-page\/\">product details<\/a> in a tweet, posts or targeted ADs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Currently, Facebook, Instagram and Pinterest are dominating the social commerce space.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s find out more.<\/span><\/p>\n<h2><b>Social commerce platforms\u00a0<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<h3><b>Facebook<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The social media behemoth did present many e-commerce features, but what clicked were Instagram Checkout and Facebook marketplace, which made online purchases a smooth experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Facebook app allows flawless purchasing without getting redirected to any website. Whereas, things will get more streamlined for business profiles, as the company plans to integrate messaging services to simplify selling products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>Benefits<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">According to reports, Facebook has no plans to monetise e-commerce on the platform\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram Checkout will help retailers to sell their products more efficiently and effectively<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direct purchases via Facebook will encourage better conversions\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Will create more value that converts to higher bids for advertisement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Push-button will revolutionise checkout experience<\/span><\/li>\n<\/ul>\n<h3><b>Instagram <\/b><\/h3>\n<p><span style=\"font-weight: 400;\"> One word: powerful. Easier to shop and much higher potential. As quoted by Jonah Berger, author of Contagious, \u00e2\u20ac\u0153Instagram is a place where you discover new things, brands, destinations for travel and furniture.\u00e2\u20ac\u009d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopping on the platform has been around since 2016, but the word is in the air that a dedicated Instagram e-commerce platform is in the works.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you talk about integration, a user needs to connect his\/her Instagram business account\u2019s product catalogue to Facebook through approved platforms like Shopify.<\/span><\/p>\n<p><b>Benefits<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retailers can sell products in three ways: shoppable posts, shoppable collections and shoppable stories<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram gives a visual storefront experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">64% of internet users between 18 and 29 years use Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On Instagram, $2.40 is the average cost per click per country\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More than 33% of Instagram users will purchase through mobile phones<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Has the most advanced targeting options\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Differentiate between personal and business profiles\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Allows to tap into an unreached customer base<\/span><\/li>\n<\/ul>\n<h3><b>Pinterest\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The chances are that you might be familiar or clueless about this platform\u2019s existence. Well, Pinterest ranks third in generating referral traffic. Pinterest introduced Buyable Pins in 2015, which allowed customers to buy products without leaving the pinboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform\u2019s unique ability to create links between pages and websites helps online sellers to showcase products and develop networks. It\u2019s a proven fact that Pinterest and online commerce walk hand in hand, and can forge a robust sales funnel for e-commerce businesses.<\/span><\/p>\n<p><b>Benefits<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retailers can reach Pinterest\u2019s 250 million monthly active users\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Allows pin promotions, target audiences, boost traffic and measure ROI<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The platform integrates with Magento, Shopify, Salesforce Cloud, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enables pinners to share ideas and buy products through messenger chat extension\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generating leads in Pinterest is three times more effective than Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It converts more browsers into buyers, gets you more inbound links, generates maddening traffic<\/span><\/li>\n<\/ul>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The cultural impact of \u00e2\u20ac\u0153Generation Now&#8211;a combination of GEN Z and Millennials represent this paradigm shift in digital commerce, which is directly responsible for brewing an e-commerce revolution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But this uprising is still in its nascent stage. As a brand, if you are thinking of experimenting with social commerce, then you should choose the right platform, conduct qualitative research and boost traction with paid ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And finally, optimise and optimise till you hit it right.<\/span><\/p>\n<p><em>Also read: <a href=\"https:\/\/razorpay.com\/learn\/social-media-tools-for-businesses-2019\" target=\"_blank\" rel=\"noopener noreferrer\">Top 5 Social Media Tools for Businesses<\/a><\/em><a href=\"https:\/\/razorpay.com\/learn\/social-media-tools-for-businesses-2019\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, the younger generations spend more time on social media apps, which has positioned social commerce as the numero-uno market trend for e-commerce.<\/p>\n","protected":false},"author":151156461,"featured_media":1219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1383],"tags":[2362,1844,1571,1507,2668,2669,2667],"class_list":{"0":"post-1210","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-ecommerce","9":"tag-facebook","10":"tag-instagram","11":"tag-payments","12":"tag-pinterest","13":"tag-retail","14":"tag-social-commerce"},"_links":{"self":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/1210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/users\/151156461"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/comments?post=1210"}],"version-history":[{"count":2,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/1210\/revisions"}],"predecessor-version":[{"id":17522,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/posts\/1210\/revisions\/17522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media\/1219"}],"wp:attachment":[{"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/media?parent=1210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/categories?post=1210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.razorpay.in\/learn\/wp-json\/wp\/v2\/tags?post=1210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}